Is glue pen profitable to sell on Amazon United Kingdom?

The niche generates £33K/yr across 42 tracked products. 1 of 17 products launched in the last 360 days are still selling. 90-day search growth is -37.1%. Flapen's verdict: Worth a look (52/100).

How competitive is the glue pen niche?

35 brands and 95 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in glue pen?

Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Quality-Overall. The return rate is 0.2%.

When does demand for glue pen peak?

Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the glue pen niche?

Listings span £2.23–£11.08; the average listing price is £5.20 (sweet spot $15–$100). The average incumbent carries 491 reviews — the moat a new listing must climb.

glue pen

Worth a look

Shows low returns (0.2%), but prices mostly outside the sweet spot ($2.23–$11.08) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Brand share

Great45%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Review moat

Great491.19

avg incumbent reviews — the moat a new listing must climb

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£5.20

avg listing price — sweet spot $15–$100

Market size

Bad£33K

£33K/yr · 81K searches

Growth

Bad-37.1%

90-day search growth — must beat 0% to launch

Price range

Bad£2.23–£11.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, glue pen is a £33K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

glue pen market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £31K–£42K; units × avg price
Conversion rate: 7.9%
Avg BSR: #175
Page quality: 0%
Prime: 98%
Sponsored: 74%
Out of stock: 12.2%
Avg brand age: 41 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

35 rising

Sellers

Top-5 brand share

45%

Top 20: 88%

Top-5 click share

43%

Top 20: 82%

Open market

49%

Kuretake13%
Omeblos11%
HI-TACK8%
SMOOTHERPRO7%
Stick it!7%
pozuauoa5%

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -37.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top glue pen search terms

glue pen42K/yr -35.9%6.2% conv.
glue pens18K/yr -39.3%6.0% conv.
glue pens for crafting16K/yr -43.4%7.4% conv.
glue pens for card making5K/yr -14.1%8.6% conv.

All search terms

Top glue pen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kuretake Zig 2 Way Glue Pen 3 Variety Set Adhesive for Professional Artists Crafting Scrapbooking Gift Card Made in Japan

Kuretake£10.064.6★960 rev

Omeblos Glue Pen 6 Color Colours Quick Dry Precision Liquid Adhesive Pen Set Fine Tip Spot Glue Stick for School Office Papercrafts Scrapbook Glitter Card Making Handmade Crafting Stationery DIY

Omeblos£5.044.6★10 rev

Hi-Tack Glue Pen 18.6ml 2 pack Strong Fast-Hold Adhesive for Crafting & DIY Dries Clear & Flexible Ideal for Fabric Paper Wood Metal Glass & More Non-Toxic Heat-Resistant Handwash Safe

HI-TACK£6.554.6★44 rev

Stick It! PVA Sticky Glue Pen White 18ml - Pack of 1

Stick it!£3.594.4★3,057 rev

SMOOTHERPRO Glue Pens | 3 Pcs White Quick Dry Precision Liquid Adhesive Pen Set | Fine Tip Roller Spot Glue Pen | for Scrapbook Card Making Notebooks Paper Crafts Handmade Stationery DIY(PGP003W)

SMOOTHERPRO£3.703.8★112 rev

Newest

by launch date

4 PCS Glue Pen Double Sided Tape Pen Set Glue Tape Roller Pens for Crafting Adhesive Glue Pens for Scrapbooking Card Making and Journaling Clean Paper Glue for School Office Photo DIY Supplies

FOEEORT£4.541 rev

5mo ago

COGVOHY 5 PCS Double Sided Tape Pen Glue Pens for Crafting Adhesive Glue for Scrapbook Supplies for Crafts Card making Gift Wrapping(0.24in×16.4ft)

COGVOHY£5.456 rev

6mo ago

5 Pcs Double Sided Tape Pens COGVOHY Double Sided Tape Roller Pens Glue Tapes Roller for School Home Office Crafting Gift Wrapping Photo Album Cards Journaling Scrapbooking Supplies 5 Colours

COGVOHY£5.603 rev

6mo ago

Mabor 6Pcs Glue Pens for Crafting - Fine Tip Quick Dry Paper Glue for Card Making & DIY Crafts

Mabor£3.946 rev

7mo ago

Glue Pens 6Pcs White Quick Dry Glue Pens for Crafting - Precision Liquid Fine Tip Adhesive Pen Set for Scrapbook Card Making Paper Crafts Notebook & Fabric DIY Projects

Xiansini£3.863 rev

7mo ago

What buyers say about glue pen

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness34%

“the adhesion is excellent”

Value For Money12%

“Good price”

Ease Of Use12%

“Easy to use”

Advertised Vs Actual Product5%

“does the job”

Design-Overall3%

“is a great design”

Quality-Overall3%

“Great product”

Size-Overall3%

“They are great in being just the right size”

Efficiency2%

“Very effective”

Color2%

“Clear color”

Ease Of Cleaning2%

“very easy to clean”

What buyers complain about

Adhesion/Stickiness35%

“did not work as adhesive either”

Functionality-Overall12%

“don't work very well”

Quality-Overall11%

“not good quality glue”

Durability7%

“Broke within 5 minutes of use”

Ease Of Use4%

“Hard to use”

Value For Money3%

“So not very good value for money”

Moist/Dry2%

“the last lot were dried up”

Size-Overall2%

“Not fit for purpose”

Ease Of Cleaning1%

“But for the office I will have to go back to. more messy”

Instructions/User Manual/Troubleshooting1%

“Lost a star as no instructions”

Top return reasons

Adhesion/Stickiness54%

Functionality-Overall19%

Durability5%

Size-Overall4%

Leak-Proof4%

Defective Material/Parts4%