Glue
FailPrices span $0.96–$11.53, mostly outside the sweet spot, so Glue is a Fail.
- Flapen Score
- 47 / 100Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 4947
- Market size
- £1.0M/yr1.3M searches / yr
- 90-day growth
- -6.4%search demand this quarter
- Competition
- 62%top-5 click share · 7 brands · 198 sellers
Flapen Score
Glue against its category
The dotted line is the DIY & Tools average. Past it, Glue is stronger. Inside it, weaker.
Market
The Glue market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Glue 1.3M times last year and spent an estimated £1.0M. The top 5 brands take 98% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
15.8% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -6.4%
- Conversion, latest week
- 15.8%
- Market size, estimated
- £1.0Ma year
- Peak month
- December1.5× the quietest month
- Top search term
- gorilla glue512K searches a year
02 · Price
A sale here is worth £5.12.
Listings sell for £5.12 on average, from £0.96 to £11.53. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £5.12 that is £41K to £51K a year per listing.
- Average price
- £5.12under the $15 to $100 sweet spot
- Price range
- £0.96–£11.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £41K–£51K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Adhesives & Sealers. It carries 9,318 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #8in Adhesives & Sealers
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,318per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Glue products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gorilla Super Glue 15g All Purpose Impact Tough & Fast Setting with Anti-Clog Cap Ideal for Metal Ceramics Leather & More
- Price
- £4.34
- Rating
- 4.5/5
- Reviews
- 25,604
- Age
- 16y ago

Gorilla Heavy Duty White Grab Adhesive 200ml Tube All-Purpose Ultra-High Strength Holds Instantly 100% Waterproof & temperature resistant
- Price
- £7.31
- Rating
- 4.3/5
- Reviews
- 2,606
- Age
- 3y ago

Gorilla Super Glue Gel 3g (2 Pack) All Purpose Fast Setting No Run Formula with Anti Clog Cap Ideal for Metal Ceramics Leather & More
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 3,851
- Age
- 9y ago

Gorilla Super Glue XL 25g
- Price
- £6.21
- Rating
- 4.6/5
- Reviews
- 2,252
- Age
- 3y ago

Gorilla Contact Adhesive Clear 75g
- Price
- £4.81
- Rating
- 4.3/5
- Reviews
- 12,134
- Age
- 7y ago
Trending
90-day click momentum
Pritt Glue Stick Safe and Child-Friendly Craft Glue for Arts and Crafts Activities Strong-Hold adhesive for School and Office Supplies 22 g (Pack of 3)
- Price
- £2.50
- Rating
- 4.7/5
- Reviews
- 37,427
- Age
- 4mo ago

Gorilla Super Glue ULTIMATE 15g Liquid Adhesive Fastest Setting Formula for Repairs | Use on Plastic* Wood Metal Ceramic Rubber Leather Paper
- Price
- £6.18
- Rating
- 4.5/5
- Reviews
- 2,003
- Age
- 11mo ago

Gorilla Super Glue Gel 3g (2 Pack) All Purpose Fast Setting No Run Formula with Anti Clog Cap Ideal for Metal Ceramics Leather & More
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 3,851
- Age
- 9y ago

Gorilla Super Glue XL 25g
- Price
- £6.21
- Rating
- 4.6/5
- Reviews
- 2,252
- Age
- 3y ago

3g (6 Pack) Super Glue Liquid All Purpose Fast Setting Ideal for Metal Ceramics Leather & More
- Price
- £3.33
- Rating
- 4.5/5
- Reviews
- 1,358
- Age
- 1y ago
Newest
by launch date
Pritt Glue Stick Safe and Child-Friendly Craft Glue for Arts and Crafts Activities Strong-Hold adhesive for School and Office Supplies 22 g (Pack of 3)
- Price
- £2.50
- Rating
- 4.7/5
- Reviews
- 37,427
- Age
- 4mo ago

Gorilla Super Glue ULTIMATE 15g Liquid Adhesive Fastest Setting Formula for Repairs | Use on Plastic* Wood Metal Ceramic Rubber Leather Paper
- Price
- £6.18
- Rating
- 4.5/5
- Reviews
- 2,003
- Age
- 11mo ago

3g (6 Pack) Super Glue Liquid All Purpose Fast Setting Ideal for Metal Ceramics Leather & More
- Price
- £3.33
- Rating
- 4.5/5
- Reviews
- 1,358
- Age
- 1y ago

Gorilla Super Glue Gel XL 25g All Purpose Fast Setting & Thicker More Controlled Formula Ideal for Metal Ceramics Leather & More
- Price
- £6.96
- Rating
- 4.4/5
- Reviews
- 1,016
- Age
- 1y ago

GMSA 4 Pack SuperGlue - 3g Fastest & Toughest Adhesive Instant Repair Super Glue All Purpose - Strong Super glue for Hard Plastic Rubber Metal Leather Ceramics Wood DIY Craft & as Shoe Glue
- Price
- £4.02
- Rating
- 4.4/5
- Reviews
- 829
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
198
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
1%
- GORILLA84%
- Bostik6%
- Pritt3%
- ALECPEA3%
- MECHYO1%
- UHU1%
- Open — no brand owns it (1 brand, 1%)
Demand
Glue search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Glue search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gorilla glue512K/yr
- glue491K/yr
- gorilla super glue90K/yr
- gorilla glue heavy duty31K/yr
- strong glue47K/yr
- strong glue for everything20K/yr
- superglue gorilla10K/yr
- extra strong glue6K/yr
- extra strong glue heavy duty7K/yr
- super strong glue6K/yr
Reviews and returns
What reviews say buyers love and hate about Glue
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor adhesive
Does not stick
Not sticky enough
Not very easy to use
Not easy to apply
Difficult to open
doesnt work properly
doesnt do what it says it would
Didn't work
Garbage
Absolutely rubbish
Poor quality
Other brands may be cheaper
Not worth the price
It was quite expensive as well
Love
Sticks really well
The adhesion is very good
Excellent adhesive
Excellent Product
Reliable product and great value
Very good product performance
Good value for money
Great deal
Decent price
Works as it should
Work as advertised
As described
Firm hold
Strong enough to hold layers together
Super strong
Return
0.2% Return rate 12% Fixable by listing
Poor adhesive
Does not stick
Not sticky enough
doesnt work properly
doesnt do what it says it would
Didn't work
Garbage
Absolutely rubbish
Poor quality
The advertising for this product is wrong
Not as stated
I believe the description is grossly misleading
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Glue questions
Answered from the same tracked data.








