Skip to content

Glue

Fail

Prices span $0.96–$11.53, mostly outside the sweet spot, so Glue is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£1.0M/yr1.3M searches / yr
90-day growth
-6.4%search demand this quarter
Competition
62%top-5 click share · 7 brands · 198 sellers

Flapen Score

Glue against its category

The dotted line is the DIY & Tools average. Past it, Glue is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glue 1.3M times last year and spent an estimated £1.0M. The top 5 brands take 98% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

15.8% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
15.8%
Market size, estimated
£1.0Ma year
Peak month
December1.5× the quietest month
Top search term
gorilla glue512K searches a year

02 · Price

A sale here is worth £5.12.

Listings sell for £5.12 on average, from £0.96 to £11.53. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £5.12 that is £41K to £51K a year per listing.

Average price
£5.12under the $15 to $100 sweet spot
Price range
£0.96–£11.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
8,000–10,000
Revenue per listing a year
£41K–£51K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Adhesives & Sealers. It carries 9,318 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Adhesives & Sealers
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,318per listing
Listings tracked
21

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Glue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£102K£205K£307K£409K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

198

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

1%

  • GORILLA84%
  • Bostik6%
  • Pritt3%
  • ALECPEA3%
  • MECHYO1%
  • UHU1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Glue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gorilla glue512K/yr
  • glue491K/yr
  • gorilla super glue90K/yr
  • gorilla glue heavy duty31K/yr
  • strong glue47K/yr
  • strong glue for everything20K/yr
  • superglue gorilla10K/yr
  • extra strong glue6K/yr
  • extra strong glue heavy duty7K/yr
  • super strong glue6K/yr

Reviews and returns

What reviews say buyers love and hate about Glue

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness43%−0.05

Poor adhesive

Does not stick

Not sticky enough

Ease Of Use7%−0.06

Not very easy to use

Not easy to apply

Difficult to open

Functionality-Overall7%−0.08

doesnt work properly

doesnt do what it says it would

Didn't work

Quality-Overall6%+1.09

Garbage

Absolutely rubbish

Poor quality

Value For Money5%+1.27

Other brands may be cheaper

Not worth the price

It was quite expensive as well

Love

Adhesion/Stickiness42%−0.05

Sticks really well

The adhesion is very good

Excellent adhesive

Quality-Overall12%+1.09

Excellent Product

Reliable product and great value

Very good product performance

Value For Money11%+1.27

Good value for money

Great deal

Decent price

Advertised Vs Actual Product8%+0.77

Works as it should

Work as advertised

As described

Strength6%+0.39

Firm hold

Strong enough to hold layers together

Super strong

Return

0.2% Return rate 12% Fixable by listing

Adhesion/Stickiness42%█▇▆▅▆▇

Poor adhesive

Does not stick

Not sticky enough

Functionality-Overall13%▄█▇▇▇▅

doesnt work properly

doesnt do what it says it would

Didn't work

Defective Material/Parts5%▅▇▇█▇▃
Quality-Overall4%▁▃▆█▄▂

Garbage

Absolutely rubbish

Poor quality

Advertised Vs Actual Product4%▃▃▁▅█▆

The advertising for this product is wrong

Not as stated

I believe the description is grossly misleading

FAQ

Common Glue questions

Answered from the same tracked data.