Glue
prices mostly outside the sweet spot ($0.96–$11.53) — Glue doesn't clear our bar today.
Flapen Score
Is Glue profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Glue is a £1.0M/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 47/100.
Glue: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.4% over the last 90 days and 15.8% of searches end in a purchase.
£1.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 21 products
Top Glue products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Gorilla Super Glue 15g All Purpose Impact Tough & Fast Setting with Anti-Clog Cap Ideal for Metal Ceramics Leather & More
- Price
- £4.34
- Rating
- 4.5/5
- Reviews
- 25,604
- Age
- 16y ago
Gorilla Heavy Duty White Grab Adhesive 200ml Tube All-Purpose Ultra-High Strength Holds Instantly 100% Waterproof & temperature resistant
- Price
- £7.31
- Rating
- 4.3/5
- Reviews
- 2,606
- Age
- 3y ago
Gorilla Super Glue Gel 3g (2 Pack) All Purpose Fast Setting No Run Formula with Anti Clog Cap Ideal for Metal Ceramics Leather & More
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 3,851
- Age
- 9y ago
Gorilla Super Glue XL 25g
- Price
- £6.21
- Rating
- 4.6/5
- Reviews
- 2,252
- Age
- 3y ago
Gorilla Contact Adhesive Clear 75g
- Price
- £4.81
- Rating
- 4.3/5
- Reviews
- 12,134
- Age
- 7y ago
Trending
90-day click momentum
Pritt Glue Stick Safe and Child-Friendly Craft Glue for Arts and Crafts Activities Strong-Hold adhesive for School and Office Supplies 22 g (Pack of 3)
- Price
- £2.50
- Rating
- 4.7/5
- Reviews
- 37,427
- Age
- 4mo ago
Gorilla Super Glue ULTIMATE 15g Liquid Adhesive Fastest Setting Formula for Repairs | Use on Plastic* Wood Metal Ceramic Rubber Leather Paper
- Price
- £6.18
- Rating
- 4.5/5
- Reviews
- 2,003
- Age
- 11mo ago
Gorilla Super Glue Gel 3g (2 Pack) All Purpose Fast Setting No Run Formula with Anti Clog Cap Ideal for Metal Ceramics Leather & More
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 3,851
- Age
- 9y ago
Gorilla Super Glue XL 25g
- Price
- £6.21
- Rating
- 4.6/5
- Reviews
- 2,252
- Age
- 3y ago
3g (6 Pack) Super Glue Liquid All Purpose Fast Setting Ideal for Metal Ceramics Leather & More
- Price
- £3.33
- Rating
- 4.5/5
- Reviews
- 1,358
- Age
- 1y ago
Newest
by launch datePritt Glue Stick Safe and Child-Friendly Craft Glue for Arts and Crafts Activities Strong-Hold adhesive for School and Office Supplies 22 g (Pack of 3)
- Price
- £2.50
- Rating
- 4.7/5
- Reviews
- 37,427
- Age
- 4mo ago
Gorilla Super Glue ULTIMATE 15g Liquid Adhesive Fastest Setting Formula for Repairs | Use on Plastic* Wood Metal Ceramic Rubber Leather Paper
- Price
- £6.18
- Rating
- 4.5/5
- Reviews
- 2,003
- Age
- 11mo ago
3g (6 Pack) Super Glue Liquid All Purpose Fast Setting Ideal for Metal Ceramics Leather & More
- Price
- £3.33
- Rating
- 4.5/5
- Reviews
- 1,358
- Age
- 1y ago
Gorilla Super Glue Gel XL 25g All Purpose Fast Setting & Thicker More Controlled Formula Ideal for Metal Ceramics Leather & More
- Price
- £6.96
- Rating
- 4.4/5
- Reviews
- 1,016
- Age
- 1y ago
GMSA 4 Pack SuperGlue - 3g Fastest & Toughest Adhesive Instant Repair Super Glue All Purpose - Strong Super glue for Hard Plastic Rubber Metal Leather Ceramics Wood DIY Craft & as Shoe Glue
- Price
- £4.02
- Rating
- 4.4/5
- Reviews
- 829
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 rising
Sellers
198
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
1%
- GORILLA84%
- Bostik6%
- Pritt3%
- ALECPEA3%
- MECHYO1%
- UHU1%
- Open — no brand owns it (1 brand, 1%)
Glue demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Glue search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- gorilla glue512K/yr
- glue491K/yr
- gorilla super glue90K/yr
- gorilla glue heavy duty31K/yr
- strong glue47K/yr
- strong glue for everything20K/yr
- superglue gorilla10K/yr
- extra strong glue6K/yr
- extra strong glue heavy duty7K/yr
- super strong glue6K/yr
What reviews say buyers love and hate about Glue
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Sticks really well”
“Excellent Product”
“Good value for money”
“Works as it should”
“Firm hold”
What buyers complain about
80% of reviews“Poor adhesive”
“Not very easy to use”
“doesnt work properly”
“Garbage”
“Other brands may be cheaper”
Glue return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Glue questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
