glue
Skip itPrices mostly outside the sweet spot ($0.96–$11.53) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Market size
Great£1.0M£1.0M/yr · 1.3M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Review moat
Bad9,317.95avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.12avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£0.96–£11.53cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, glue is a £1.0M/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
glue market data
- Units sold / yr
- 150K–200K
- avg 8,000–10,000/product
- Revenue / yr
- £768K–£1.0M
- units × avg price
- Conversion rate
- 15.8%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
198
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
1%
- GORILLA84%
- Bostik6%
- Pritt3%
- ALECPEA3%
- MECHYO1%
- UHU1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top glue search terms
- gorilla glue512K/yr
- glue491K/yr
- gorilla super glue90K/yr
- gorilla glue heavy duty31K/yr
- strong glue47K/yr
- strong glue for everything20K/yr
- superglue gorilla10K/yr
- extra strong glue6K/yr
- extra strong glue heavy duty7K/yr
- super strong glue6K/yr
Top glue products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gorilla Super Glue 15g All Purpose Impact Tough & Fast Setting with Anti-Clog Cap Ideal for Metal Ceramics Leather & More
GORILLA£4.344.5★25,604 rev
Gorilla Heavy Duty White Grab Adhesive 200ml Tube All-Purpose Ultra-High Strength Holds Instantly 100% Waterproof & temperature resistant
GORILLA£7.314.3★2,606 rev
Gorilla Super Glue Gel 3g (2 Pack) All Purpose Fast Setting No Run Formula with Anti Clog Cap Ideal for Metal Ceramics Leather & More
GORILLA£3.334.6★3,851 rev
Gorilla Super Glue XL 25g
GORILLA£6.214.6★2,252 rev
Gorilla Contact Adhesive Clear 75g
GORILLA£4.814.3★12,134 rev
Newest
by launch date
Pritt Glue Stick Safe and Child-Friendly Craft Glue for Arts and Crafts Activities Strong-Hold adhesive for School and Office Supplies 22 g (Pack of 3)
Pritt£2.5037,427 rev
Gorilla Super Glue ULTIMATE 15g Liquid Adhesive Fastest Setting Formula for Repairs | Use on Plastic* Wood Metal Ceramic Rubber Leather Paper
GORILLA£6.182,003 rev
3g (6 Pack) Super Glue Liquid All Purpose Fast Setting Ideal for Metal Ceramics Leather & More
ALECPEA£3.331,358 rev
Gorilla Super Glue Gel XL 25g All Purpose Fast Setting & Thicker More Controlled Formula Ideal for Metal Ceramics Leather & More
GORILLA£6.961,016 rev
GMSA 4 Pack SuperGlue - 3g Fastest & Toughest Adhesive Instant Repair Super Glue All Purpose - Strong Super glue for Hard Plastic Rubber Metal Leather Ceramics Wood DIY Craft & as Shoe Glue
GMSA£4.02829 rev
Trending
90-day click momentumPritt Glue Stick Safe and Child-Friendly Craft Glue for Arts and Crafts Activities Strong-Hold adhesive for School and Office Supplies 22 g (Pack of 3)
Pritt£2.504.7★
Gorilla Super Glue ULTIMATE 15g Liquid Adhesive Fastest Setting Formula for Repairs | Use on Plastic* Wood Metal Ceramic Rubber Leather Paper
GORILLA£6.184.5★
Gorilla Super Glue Gel 3g (2 Pack) All Purpose Fast Setting No Run Formula with Anti Clog Cap Ideal for Metal Ceramics Leather & More
GORILLA£3.334.6★
Gorilla Super Glue XL 25g
GORILLA£6.214.6★
3g (6 Pack) Super Glue Liquid All Purpose Fast Setting Ideal for Metal Ceramics Leather & More
ALECPEA£3.334.5★
What buyers say about glue
What buyers praise and complain about, mined from review topics.What buyers love
“Sticks really well”
“Excellent Product”
“Good value for money”
“Works as it should”
“Firm hold”
“Easy to work with”
“Works brilliant”
“Good size”
“reliable”
“Quality grab adhesive”
What buyers complain about
“Poor adhesive”
“Not very easy to use”
“doesnt work properly”
“Garbage”
“Other brands may be cheaper”
“The advertising for this product is wrong”
“it broke in two”
“it came apart with very little strength”
“No strong bond or grip”
“Not fit for purpose”
Top return reasons
Common questions
- Is glue profitable to sell on Amazon United Kingdom?
- The niche generates £1.0M/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the glue niche?
- 7 brands and 198 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in glue?
- Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Functionality-Overall. The return rate is 0.2%.
- When does demand for glue peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the glue niche?
- Listings span £0.96–£11.53; the average listing price is £5.12 (sweet spot $15–$100). The average incumbent carries 9,318 reviews — the moat a new listing must climb.