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Glow in the Dark Paint

Fail

Shoppers spend only $38K a year here, so Glow in the Dark Paint is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£38K/yr119K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
56%top-5 click share · 17 brands · 58 sellers

Flapen Score

Glow in the Dark Paint against its category

The dotted line is the DIY & Tools average. Past it, Glow in the Dark Paint is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glow in the Dark Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glow in the Dark Paint 119K times last year and spent an estimated £38K. The top 5 brands take 77% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
3.6%
Market size, estimated
£38Ka year
Peak month
October3.8× the quietest month
Top search term
glow in the dark paint81K searches a year

02 · Price

A sale here is worth £8.86.

Listings sell for £8.86 on average, from £2.92 to £17.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.86 that is £886 to £2K a year per listing.

Average price
£8.86under the $15 to $100 sweet spot
Price range
£2.92–£17.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£886–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #2,142 within Painting Supplies, Tools & Wall Treatments. It carries 2,619 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
96%
Out of stock, average day
12.1%
Average rank
#2,142in Painting Supplies, Tools & Wall Treatments
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,619per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Glow in the Dark Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

58

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

17%

  • Artecho42%
  • Roizefar12%
  • PEBEO11%
  • ARTFLY6%
  • fantastory6%
  • Enginess5%
  • Open — no brand owns it (11 brands, 17%)

Demand

Glow in the Dark Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.8×

Search terms

Top Glow in the Dark Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glow in the dark paint81K/yr
  • luminous paint11K/yr
  • glow in the dark acrylic paint5K/yr
  • glow in dark paint7K/yr
  • glow in the dark fabric paint5K/yr
  • glow paint4K/yr
  • glow in the dark paint for outdoors4K/yr
  • outdoor luminous paint3K/yr

Reviews and returns

What reviews say buyers love and hate about Glow in the Dark Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Brightness/Shine/Glow31%−0.41

No glow

Doesnt make anything glow

Doesn't glow

Paint Quality15%−0.05

Painted on it takes a few coats

Mixed the paint throughly

Very hard to squeeze the paint out

Functionality-Overall11%−0.21

Does notbwork

Doesn't work

Doesn't really work as well as I hoped

Size-Overall5%−0.01

small

Tubes were much smaller than I anticipated

Tiny pots

Strength5%−0.09

Weak

a bit weak in the uv light

Love

Color16%+0.96

Great colour

the colours are really vibrant

Nice range of colours

Quality-Overall14%+1.68

Good quality

Brilliant and worked very well

Good product

Value For Money14%+1.52

Value for money

Great value

Good Value

Brightness/Shine/Glow13%−0.41

Glow well

Very bright

These actually shine like crazy

Paint Quality13%−0.05

These paints are easy to apply

The paints are very easy to use

Acrylic paint set glow in the dark paint that does what it says they do work

Return

0.8% Return rate 37% Fixable by listing

Paint Quality27%██▅▃█▅

Painted on it takes a few coats

Mixed the paint throughly

Very hard to squeeze the paint out

Brightness/Shine/Glow21%▆▁█▆▅▂

No glow

Doesnt make anything glow

Doesn't glow

Size-Overall15%▃█▂▅▄▃

small

Tubes were much smaller than I anticipated

Tiny pots

Bulb Flicker/Dimming/Color9%▁▁▆█▁▆
Color8%▅█▅▁▁▄

very hard to mix the colour before use

The Red looks more like Pink

Although a good product the downside there was not enough of the white, yellow and green only one of each yet there were 3 shades of blue and 3 shades of pink

FAQ

Common Glow in the Dark Paint questions

Answered from the same tracked data.