glow in the dark paint
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,619.37avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£8.86avg listing price — sweet spot $15–$100
Price range
Bad£2.92–£17.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Market size
Bad£38K£38K/yr · 119K searches
According to Flapen's Amazon United Kingdom niche tracking, glow in the dark paint is a £38K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
glow in the dark paint market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £35K–£44K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #2,142
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 81%
- Out of stock
- 12.1%
- Avg brand age
- 50 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
58
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
56%
Top 20: 93%
Open market
17%
- Artecho42%
- Roizefar12%
- PEBEO11%
- ARTFLY6%
- fantastory6%
- Enginess5%
- Open — no brand owns it (11 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.8×
Top glow in the dark paint search terms
- glow in the dark paint81K/yr
- luminous paint11K/yr
- glow in the dark acrylic paint5K/yr
- glow in dark paint7K/yr
- glow in the dark fabric paint5K/yr
- glow paint4K/yr
- glow in the dark paint for outdoors4K/yr
- outdoor luminous paint3K/yr
Top glow in the dark paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Artecho Glow in the Dark Paint-Set of 8 Colors 20 ml/0.7 oz Acrylic Paint for Decoration Art Painting Outdoor and Indoor Art Craft Supplies for Canvas Rock Wood Waterproof
Artecho£7.344.1★6,603 rev
Artecho Acrylic Paint Set for Art Painting Decorate 6 Neon and Glow in the Dark Colors 2-in-1 2 Ounce/59ml Acrylic Paint Supplies for Wood Fabric Crafts Canvas Leather&Stone
Artecho£8.754.1★6,603 rev
Artecho Glow in the Dark Paint Neon Neutral Paint (120ml / 4.05oz) Tubes Art Craft Paints for Canvas Rock Stone Wood Fabric Art Supplies
Artecho£6.684.6★8,336 rev
Roizefar Glow in the Dark Paint 10 Colours x 20ml Glow Paints Long-Lasting Luminous Glows Fabric Paint for T-Shirt Canvas Ideal for Art Supplies and DIY Decoration
Roizefar£8.434.0★726 rev
PEBEO 89404 120ml Deco Auxiliary Acrylic Glow in The Dark 14 x 4.5 x 6.5 cm
PEBEO£3.804.5★1,440 rev
Newest
by launch date
Colorful Artist Fluorescent Acrylic Paint Set 6 Pack 0.74oz - Glow in Black Light Non-Toxic Neon Paint for Party Decor & Multi-Surface DIY Crafts
Colorful£8.0482 rev
Nicpro Fluorescent Acrylic Paint Set 6 Colors(4 oz 120 ml) Glow in the Dark Paint Non-Toxic & Vibrant Neon Paint for Neon Party Halloween Christmas Deco on Multi-Surface Canvas Rock Wood
Nicpro£15.75137 rev
Enginess Glow in the Dark Paint 10ml Bottle | Made in UK on Industrial Scale | Non-Toxic & Toy Safe | Long-Lasting Glow | Multipurpose Paint Kids Room Fishing Lures Toys Exit Routes Arts Crafts
Enginess£3.9437 rev
![fantastory Halloween Glow in the Dark Paint (2oz /60ml) with 3 Brushes Neon Colors Glow Acrylic Paints Waterproof Blacklight Paint for Outdoor Rock Wood Craft Canva Pumpkin[FluorescentSeries]](https://m.media-amazon.com/images/I/51zHcMofncL.jpg)
fantastory Halloween Glow in the Dark Paint (2oz /60ml) with 3 Brushes Neon Colors Glow Acrylic Paints Waterproof Blacklight Paint for Outdoor Rock Wood Craft Canva Pumpkin[FluorescentSeries]
fantastory£13.22488 rev
Artecho Green Glow in the Dark Acrylic Paint - Large Bottle 500ml /17oz Craft Paint for Canvas Rocks Wood Fabric Ceramic Non-Toxic
Artecho£11.232,363 rev
Trending
90-day click momentumColorful Artist Fluorescent Acrylic Paint Set 6 Pack 0.74oz - Glow in Black Light Non-Toxic Neon Paint for Party Decor & Multi-Surface DIY Crafts
Colorful£8.044.3★
Nicpro Fluorescent Acrylic Paint Set 6 Colors(4 oz 120 ml) Glow in the Dark Paint Non-Toxic & Vibrant Neon Paint for Neon Party Halloween Christmas Deco on Multi-Surface Canvas Rock Wood
Nicpro£15.754.4★
fantastory Halloween Glow in the Dark Paint (2oz /60ml) with 3 Brushes Neon Colors Glow Acrylic Paints Waterproof Blacklight Paint for Outdoor Rock Wood Craft Canva Pumpkin[FluorescentSeries]
fantastory£13.224.2★
Artecho Glow in the Dark Paint Neon Yellow Paint (120ml / 4.05oz) Tubes Art Craft Paints for Canvas Rock Stone Wood Fabric Art Supplies
Artecho£6.694.6★
Roizefar Glow in the Dark Paint 10 Colours x 20ml Glow Paints Long-Lasting Luminous Glows Fabric Paint for T-Shirt Canvas Ideal for Art Supplies and DIY Decoration
Roizefar£8.434.0★
What buyers say about glow in the dark paint
What buyers praise and complain about, mined from review topics.What buyers love
“Great colour”
“Good quality”
“Value for money”
“Glow well”
“These paints are easy to apply”
“Easy to use”
“covers well”
“Did what it said”
“easy to clean”
“the thickness was just the right consistency”
What buyers complain about
“No glow”
“Painted on it takes a few coats”
“Does notbwork”
“small”
“Weak”
“cheap”
“Not worth the money”
“very hard to mix the colour before use”
“Thick application required”
“Bad advertising”
Top return reasons
Common questions
- Is glow in the dark paint profitable to sell on Amazon United Kingdom?
- The niche generates £38K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the glow in the dark paint niche?
- 17 brands and 58 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in glow in the dark paint?
- Top complaints mined from reviews: Brightness/Shine/Glow, Paint Quality, Functionality-Overall. The return rate is 0.8%.
- When does demand for glow in the dark paint peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 3.8× the quietest.
- What does it cost to enter the glow in the dark paint niche?
- Listings span £2.92–£17.82; the average listing price is £8.86 (sweet spot $15–$100). The average incumbent carries 2,619 reviews — the moat a new listing must climb.