Gloss Roller
FailPrices span $0.83–$9.90, mostly outside the sweet spot, so Gloss Roller is a Fail.
- Flapen Score
- 36 / 100Ranks 2,049 of 2,225 DIY & Tools niches · −13 vs the category median of 4936
- Market size
- £117K/yr145K searches / yr
- 90-day growth
- -12.3%search demand this quarter
- Competition
- 86%top-5 click share · 6 brands · 42 sellers
Flapen Score
Gloss Roller against its category
The dotted line is the DIY & Tools average. Past it, Gloss Roller is stronger. Inside it, weaker.
Market
The Gloss Roller market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gloss Roller 145K times last year and spent an estimated £117K. The top 5 brands take 98% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
16.0% of searches ended in a purchase last week.
Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.
- Searches, last 12 months
- 145K
- Growth, 90 days vs prior 90
- -12.3%
- Conversion, latest week
- 16.0%
- Market size, estimated
- £117Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- gloss roller25K searches a year
02 · Price
A sale here is worth £5.03.
Listings sell for £5.03 on average, from £0.83 to £9.90. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £5.03 that is £8K to £10K a year per listing.
- Average price
- £5.03under the $15 to $100 sweet spot
- Price range
- £0.83–£9.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Painting Supplies, Tools & Wall Treatments. It carries 1,544 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #21in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,544per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Gloss Roller products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Harris Seriously Good Woodwork Mini Roller Set 4in Tray Roller Frame Gloss Roller Sleeves
- Price
- £2.74
- Rating
- 4.6/5
- Reviews
- 3,398
- Age
- 6y ago

Harris Seriously Good Woodwork Gloss Mini Roller Sleeves 10 Sleeve Pack 4
- Price
- £3.27
- Rating
- 4.6/5
- Reviews
- 3,015
- Age
- 6y ago

Harris Essentials Mini Roller Set Walls & Ceilings Tray and Frame 4 Emulsion & Gloss Roller Sleeves
- Price
- £2.01
- Rating
- 4.6/5
- Reviews
- 4,357
- Age
- 6y ago

Amazon Basics Foam Paint Roller Kit 10.2-cm Roller 8-Pack
- Price
- £5.60
- Rating
- 4.5/5
- Reviews
- 484
- Age
- 1y ago

Mister Rui Foam Paint Roller Set 4 Paint Roller Set High Density Foam Paint Roller for Flat Surfaces and Brings Smooth Finishes for Painting and Renovating of House and Furniture
- Price
- £6.91
- Rating
- 4.6/5
- Reviews
- 962
- Age
- 5y ago
Trending
90-day click momentum
ACEBON 10 Pieces Foam Mini Paint Roller Set for Painting with Gloss & Satin Wood & Metal Skirting Window Sills Doors 4 inch Roller and Tray Set
- Price
- £8.38
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 1y ago

Amazon Basics Foam Paint Roller Kit 10.2-cm Roller 8-Pack
- Price
- £5.60
- Rating
- 4.5/5
- Reviews
- 484
- Age
- 1y ago

YiBaiBrush Foam Paint Roller 4 inch Paint Roller Small Paint Roller High Density Foam Paint Roller Tray and Liner Set Sponge Rollers for Painting and Staining
- Price
- £7.71
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 1y ago

Harris Essentials Mini Roller Set Walls & Ceilings Tray and Frame 4 Emulsion & Gloss Roller Sleeves
- Price
- £2.01
- Rating
- 4.6/5
- Reviews
- 4,357
- Age
- 6y ago

Harris Seriously Good Woodwork Gloss Mini Roller Sleeves 10 Sleeve Pack 4
- Price
- £3.27
- Rating
- 4.6/5
- Reviews
- 3,015
- Age
- 6y ago
Newest
by launch date
Amazon Basics Foam Paint Roller Kit 10.2-cm Roller 8-Pack
- Price
- £5.60
- Rating
- 4.5/5
- Reviews
- 484
- Age
- 1y ago

ACEBON 10 Pieces Foam Mini Paint Roller Set for Painting with Gloss & Satin Wood & Metal Skirting Window Sills Doors 4 inch Roller and Tray Set
- Price
- £8.38
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 1y ago

YiBaiBrush Foam Paint Roller 4 inch Paint Roller Small Paint Roller High Density Foam Paint Roller Tray and Liner Set Sponge Rollers for Painting and Staining
- Price
- £7.71
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 1y ago

Mister Rui Paint Roller Set Foam Paint Roller 6 Inch Foam Paint Roller High Density Foam Used with All Paints for Painting Projects of Flat Surfaces
- Price
- £9.90
- Rating
- 4.5/5
- Reviews
- 479
- Age
- 3y ago

Mister Rui Foam Paint Roller Set 4 Paint Roller Set High Density Foam Paint Roller for Flat Surfaces and Brings Smooth Finishes for Painting and Renovating of House and Furniture
- Price
- £6.91
- Rating
- 4.6/5
- Reviews
- 962
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
42
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Harris79%
- Mister Rui7%
- Amazon Basics6%
- YiBaiBrush3%
- ACEBON3%
- Fit For The Job2%
Demand
Gloss Roller search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Gloss Roller search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gloss roller25K/yr
- foam roller paint19K/yr
- foam paint roller14K/yr
- gloss roller set11K/yr
- mini foam roller10K/yr
- sponge rollers for painting8K/yr
- gloss paint roller4K/yr
- small foam rollers for painting4K/yr
- mini foam rollers for painting4K/yr
- gloss roller sleeves4K/yr
Reviews and returns
What reviews say buyers love and hate about Gloss Roller
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
dont hold paint well
did get a 'crazing' effect when using water based paint on a hot day
Very dense and don't absorb paint well
Cheap
Poor quality
Seriously bad - don't be fooled by people's early reviews
at these prices why wouldnt you
Waste of money
The roll doesnt fit on the roller
you might want something bigger
The rollers are small
For me, they made decorating a bit more difficult, not easier
so wasnt useful at all
Love
Excellent quality
Reliable product
Top quality roller
Good for the money
Excellent Value
Value for money
perfect for painting my bathroom tiles
will be just as good with paint
Good paint rollers
Exactly as advertised
As shown
As described
Ease of use
Very handy items
The roller is easy to use
Return
0.2% Return rate 47% Fixable by listing
The roll doesnt fit on the roller
you might want something bigger
The rollers are small
Cheap
Poor quality
Seriously bad - don't be fooled by people's early reviews
dont hold paint well
did get a 'crazing' effect when using water based paint on a hot day
Very dense and don't absorb paint well
at these prices why wouldnt you
Waste of money
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gloss Roller questions
Answered from the same tracked data.








