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Glitter Paint

Fail

The top 5 brands take 100% of clicks, so Glitter Paint is a Fail.

Flapen Score
29
29 / 100
Ranks 2,200 of 2,225 DIY & Tools niches · −20 vs the category median of 49
Market size
£27K/yr75K searches / yr
90-day growth
-35.2%search demand this quarter
Competition
85%top-5 click share · 5 brands · 6 sellers

Flapen Score

Glitter Paint against its category

The dotted line is the DIY & Tools average. Past it, Glitter Paint is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glitter Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glitter Paint 75K times last year and spent an estimated £27K. All 5 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 29 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-35.2%
Conversion, latest week
3.9%
Market size, estimated
£27Ka year
Peak month
September1.8× the quietest month
Top search term
glitter for paint20K searches a year

02 · Price

A sale here is worth £9.26.

Listings sell for £9.26 on average, from £5.75 to £13.97. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £9.26 that is £2K to £5K a year per listing.

Average price
£9.26under the $15 to $100 sweet spot
Price range
£5.75–£13.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #160 within Painting Supplies, Tools & Wall Treatments. It carries 8,460 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
91%
Out of stock, average day
0.6%
Average rank
#160in Painting Supplies, Tools & Wall Treatments
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,460per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Glitter Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • FBGC43%
  • v1rtus26%
  • Hemway14%
  • Mopa Crafts13%
  • Rust-Oleum4%

Demand

Glitter Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.8×

Search terms

Top Glitter Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glitter for paint20K/yr
  • paint glitter12K/yr
  • glitter for paint for walls14K/yr
  • glitter paint for walls12K/yr
  • paint glitter for walls12K/yr
  • glitter paint additive6K/yr

Reviews and returns

What reviews say buyers love and hate about Glitter Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product14%+0.28

The pictures dont do it justice at all

Drying Time14%+0.21

Rubbing the wall after drying is the hardest part

Value For Money14%−0.11

But they are discountinued

A waste of money

Paint Quality7%+0.87

buffing the wall was far too much hard work so I just rolled it on with the paint

Locking Mechanism7%−0.09

Not slot init

Love

Brightness/Shine/Glow34%+1.12

With a subtle bit eye catching sparkle

Plenty of sparkles

Sparkling sparkle

Quality-Overall21%+1.89

It is so much better than before

Great product

Fare prices,good quality

Value For Money11%−0.11

Value for money

Good value

WORTH THE MONEY

Paint Quality9%+0.87

Glitter for paint

The lighter paint

Shows nicely through paint

Ease Of Use7%−0.05

Really very easy to use we had excellent results x

Easy peeze

So easy to use great value for a pretty effect

Return

0.9% Return rate 58% Fixable by listing

Color36%█▃▃▄▃▂

Ineffective on pink

Advertised Vs Actual Product18%▁▅▁▁▁█

The pictures dont do it justice at all

Compatibility-Overall12%▁▁▁█▇▁
Functionality-Overall8%▁▅▁▁█▁
Brightness/Shine/Glow8%▁▁▁█▁▇

Not a lot glitter

FAQ

Common Glitter Paint questions

Answered from the same tracked data.