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Glitter Paint

Fail

The top 5 brands take 100% of clicks, so Glitter Paint is a Fail.

Flapen Score
29
29 / 100
Ranks 2,200 of 2,225 DIY & Tools niches · −20 vs the category median of 49
Market size
£27K/yr75K searches / yr
90-day growth
-35.2%search demand this quarter
Competition
85%top-5 click share · 5 brands · 6 sellers

Flapen Score

Glitter Paint against its category

The dotted line is the DIY & Tools average. Past it, Glitter Paint is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glitter Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glitter Paint 75K times last year and spent an estimated £27K. All 5 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-35.2%
Conversion, latest week
3.9%
Market size, estimated
£27Ka year
Peak month
September1.8× the quietest month
Top search term
glitter for paint20K searches a year

02 · Price

A sale here is worth £9.26.

Listings sell for £9.26 on average, from £5.75 to £13.97. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £9.26 that is £2K to £5K a year per listing.

Average price
£9.26under the $15 to $100 sweet spot
Price range
£5.75–£13.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #160 within Painting Supplies, Tools & Wall Treatments. It carries 8,460 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
91%
Out of stock, average day
0.6%
Average rank
#160in Painting Supplies, Tools & Wall Treatments
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,460per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Glitter Paint products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

6

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

0%

  • FBGC43%
  • v1rtus26%
  • Hemway14%
  • Mopa Crafts13%
  • Rust-Oleum4%

Demand

Glitter Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.8×

Search terms

Top Glitter Paint search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • glitter for paint20K/yr
  • paint glitter12K/yr
  • glitter for paint for walls14K/yr
  • glitter paint for walls12K/yr
  • paint glitter for walls12K/yr
  • glitter paint additive6K/yr

Reviews and returns

What reviews say buyers love and hate about Glitter Paint

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Advertised Vs Actual Product”
0.9%of orders come back
“The pictures dont do it justice at all”
A buyer, on “Advertised Vs Actual Product”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Glitter Paint questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data