glitter paint
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.26avg listing price — sweet spot $15–$100
Review moat
Bad8,460.09avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad£27K£27K/yr · 75K searches
Growth
Bad-35.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.75–£13.97cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, glitter paint is a £27K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 29/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
glitter paint market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £37K–£46K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #160
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 64%
- Out of stock
- 0.6%
- Avg brand age
- 59 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- FBGC43%
- v1rtus26%
- Hemway14%
- Mopa Crafts13%
- Rust-Oleum4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -35.2% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 1.8×
Top glitter paint search terms
- glitter for paint20K/yr
- paint glitter12K/yr
- glitter for paint for walls14K/yr
- glitter paint for walls12K/yr
- paint glitter for walls12K/yr
- glitter paint additive6K/yr
Top glitter paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Levaka Holographic Silver Glitter Additive 150g with 2 x Buffing Pads Paint Additive for Luminous Finish on Interior or Exterior Walls Ceilings and Woods Paint Glitter for Walls
FBGC£5.754.6★9,212 rev
v1rtus Silver Glitter Paint Additive 400g with 4X Buffing Pads
v1rtus£13.694.5★15,911 rev
Mopa Crafts Holographic Silver Glitter Paint Crystal Additive 100g for Emulsion Paint - for use with Interior/Exterior Wall Ceiling Wood Metal Varnish Dead Flat Matt Soft Sheen or Silk Paints
Mopa Crafts£5.924.4★1,578 rev
Hemway Mother of Pearl Iridescent Glitter Paint Additive 100g
Hemway£10.334.3★16,098 rev
Mopa Crafts Silver Glitter Paint Crystal Additive 100g for Emulsion Paint - for use with Interior/Exterior Wall Ceiling Wood Metal Varnish Dead Flat Matt Soft Sheen or Silk Paints
Mopa Crafts£5.934.4★1,578 rev
Newest
by launch date
Levaka Holographic Silver Glitter Additive 400g with 2 x Buffing Pads Paint Additive for Luminous Finish on Interior or Exterior Walls Ceilings and Woods Paint Glitter for Walls
FBGC£13.349,212 rev
v1rtus Silver Glitter Paint Additive 400g with 4X Buffing Pads
v1rtus£13.6915,911 rev
Rust-Oleum Glitter Ultra Shimmer Rose 250ml (RO0290003F1)
Rust-Oleum£13.9723 rev
Levaka Holographic Silver Glitter Additive 150g with 2 x Buffing Pads Paint Additive for Luminous Finish on Interior or Exterior Walls Ceilings and Woods Paint Glitter for Walls
FBGC£5.759,212 rev
Hemway Light Rose Gold Glitter Paint Additive 100g for Adding Sparkle
Hemway£9.9816,098 rev
Trending
90-day click momentum
Hemway Ultra Sparkle Glitter White Iridescent 100g Extra Chunky
Hemway£6.274.6★
Hemway Silver Glitter Paint Additive 100g for Adding Sparkle
Hemway£10.234.3★
Mopa Crafts Holographic Silver Glitter Paint Crystal Additive 100g for Emulsion Paint - for use with Interior/Exterior Wall Ceiling Wood Metal Varnish Dead Flat Matt Soft Sheen or Silk Paints
Mopa Crafts£5.924.4★
Rust-Oleum SS8207 Glitter Paint Additive Gold
Rust-Oleum£6.413.8★
v1rtus Silver Glitter Paint Additive 400g with 4X Buffing Pads
v1rtus£13.694.5★
What buyers say about glitter paint
What buyers praise and complain about, mined from review topics.What buyers love
“With a subtle bit eye catching sparkle”
“It is so much better than before”
“Value for money”
“Glitter for paint”
“Really very easy to use we had excellent results x”
“Easy to use, colour gorgeous”
“Looks very nice”
“Best glitter in paint used”
“Good size bag and easy instructions”
“Good size bag”
What buyers complain about
“The pictures dont do it justice at all”
“Rubbing the wall after drying is the hardest part”
“But they are discountinued”
“buffing the wall was far too much hard work so I just rolled it on with the paint”
“Not slot init”
“There's grey smudges”
“Ineffective on pink”
“The packet is tiny”
“Not a lot glitter”
Top return reasons
Common questions
- Is glitter paint profitable to sell on Amazon United Kingdom?
- The niche generates £27K/yr across 11 tracked products. 90-day search growth is -35.2%. Flapen's verdict: Skip it (29/100).
- How competitive is the glitter paint niche?
- 5 brands and 6 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in glitter paint?
- Top complaints mined from reviews: Advertised Vs Actual Product, Drying Time, Value For Money. The return rate is 0.9%.
- When does demand for glitter paint peak?
- Demand peaks in Sep–Oct; the busiest month runs 1.8× the quietest.
- What does it cost to enter the glitter paint niche?
- Listings span £5.75–£13.97; the average listing price is £9.26 (sweet spot $15–$100). The average incumbent carries 8,460 reviews — the moat a new listing must climb.