Glitter Paint
FailThe top 5 brands take 100% of clicks, so Glitter Paint is a Fail.
- Flapen Score
- 29 / 100Ranks 2,200 of 2,225 DIY & Tools niches · −20 vs the category median of 4929
- Market size
- £27K/yr75K searches / yr
- 90-day growth
- -35.2%search demand this quarter
- Competition
- 85%top-5 click share · 5 brands · 6 sellers
Flapen Score
Glitter Paint against its category
The dotted line is the DIY & Tools average. Past it, Glitter Paint is stronger. Inside it, weaker.
Market
The Glitter Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Glitter Paint 75K times last year and spent an estimated £27K. All 5 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 29 out of 100, a Fail.
01 · Demand
3.9% of searches ended in a purchase last week.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- -35.2%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £27Ka year
- Peak month
- September1.8× the quietest month
- Top search term
- glitter for paint20K searches a year
02 · Price
A sale here is worth £9.26.
Listings sell for £9.26 on average, from £5.75 to £13.97. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £9.26 that is £2K to £5K a year per listing.
- Average price
- £9.26under the $15 to $100 sweet spot
- Price range
- £5.75–£13.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #160 within Painting Supplies, Tools & Wall Treatments. It carries 8,460 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 91%
- Out of stock, average day
- 0.6%
- Average rank
- #160in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,460per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Glitter Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Levaka Holographic Silver Glitter Additive 150g with 2 x Buffing Pads Paint Additive for Luminous Finish on Interior or Exterior Walls Ceilings and Woods Paint Glitter for Walls
- Price
- £5.75
- Rating
- 4.6/5
- Reviews
- 9,212
- Age
- 5y ago

v1rtus Silver Glitter Paint Additive 400g with 4X Buffing Pads
- Price
- £13.69
- Rating
- 4.5/5
- Reviews
- 15,911
- Age
- 3y ago

Mopa Crafts Holographic Silver Glitter Paint Crystal Additive 100g for Emulsion Paint - for use with Interior/Exterior Wall Ceiling Wood Metal Varnish Dead Flat Matt Soft Sheen or Silk Paints
- Price
- £5.92
- Rating
- 4.4/5
- Reviews
- 1,578
- Age
- 6y ago

Hemway Mother of Pearl Iridescent Glitter Paint Additive 100g
- Price
- £10.33
- Rating
- 4.3/5
- Reviews
- 16,098
- Age
- 9y ago

Mopa Crafts Silver Glitter Paint Crystal Additive 100g for Emulsion Paint - for use with Interior/Exterior Wall Ceiling Wood Metal Varnish Dead Flat Matt Soft Sheen or Silk Paints
- Price
- £5.93
- Rating
- 4.4/5
- Reviews
- 1,578
- Age
- 6y ago
Trending
90-day click momentum
Hemway Ultra Sparkle Glitter White Iridescent 100g Extra Chunky
- Price
- £6.27
- Rating
- 4.6/5
- Reviews
- 7,217
- Age
- 9y ago

Hemway Silver Glitter Paint Additive 100g for Adding Sparkle
- Price
- £10.23
- Rating
- 4.3/5
- Reviews
- 16,098
- Age
- 9y ago

Mopa Crafts Holographic Silver Glitter Paint Crystal Additive 100g for Emulsion Paint - for use with Interior/Exterior Wall Ceiling Wood Metal Varnish Dead Flat Matt Soft Sheen or Silk Paints
- Price
- £5.92
- Rating
- 4.4/5
- Reviews
- 1,578
- Age
- 6y ago

Rust-Oleum SS8207 Glitter Paint Additive Gold
- Price
- £6.41
- Rating
- 3.8/5
- Reviews
- 36
- Age
- 6y ago

v1rtus Silver Glitter Paint Additive 400g with 4X Buffing Pads
- Price
- £13.69
- Rating
- 4.5/5
- Reviews
- 15,911
- Age
- 3y ago
Newest
by launch date
Levaka Holographic Silver Glitter Additive 400g with 2 x Buffing Pads Paint Additive for Luminous Finish on Interior or Exterior Walls Ceilings and Woods Paint Glitter for Walls
- Price
- £13.34
- Rating
- 4.6/5
- Reviews
- 9,212
- Age
- 3y ago

v1rtus Silver Glitter Paint Additive 400g with 4X Buffing Pads
- Price
- £13.69
- Rating
- 4.5/5
- Reviews
- 15,911
- Age
- 3y ago

Rust-Oleum Glitter Ultra Shimmer Rose 250ml (RO0290003F1)
- Price
- £13.97
- Rating
- 3.4/5
- Reviews
- 23
- Age
- 4y ago

Levaka Holographic Silver Glitter Additive 150g with 2 x Buffing Pads Paint Additive for Luminous Finish on Interior or Exterior Walls Ceilings and Woods Paint Glitter for Walls
- Price
- £5.75
- Rating
- 4.6/5
- Reviews
- 9,212
- Age
- 5y ago

Hemway Light Rose Gold Glitter Paint Additive 100g for Adding Sparkle
- Price
- £9.98
- Rating
- 4.3/5
- Reviews
- 16,098
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- FBGC43%
- v1rtus26%
- Hemway14%
- Mopa Crafts13%
- Rust-Oleum4%
Demand
Glitter Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 1.8×
Search terms
Top Glitter Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- glitter for paint20K/yr
- paint glitter12K/yr
- glitter for paint for walls14K/yr
- glitter paint for walls12K/yr
- paint glitter for walls12K/yr
- glitter paint additive6K/yr
Reviews and returns
What reviews say buyers love and hate about Glitter Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The pictures dont do it justice at all
Rubbing the wall after drying is the hardest part
But they are discountinued
A waste of money
buffing the wall was far too much hard work so I just rolled it on with the paint
Not slot init
Love
With a subtle bit eye catching sparkle
Plenty of sparkles
Sparkling sparkle
It is so much better than before
Great product
Fare prices,good quality
Value for money
Good value
WORTH THE MONEY
Glitter for paint
The lighter paint
Shows nicely through paint
Really very easy to use we had excellent results x
Easy peeze
So easy to use great value for a pretty effect
Return
0.9% Return rate 58% Fixable by listing
Ineffective on pink
The pictures dont do it justice at all
Not a lot glitter
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Glitter Paint questions
Answered from the same tracked data.








