Is ghost hunting equipment uk profitable to sell on Amazon United Kingdom?

The niche generates £148K/yr across 38 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Worth a look (54/100).

How competitive is the ghost hunting equipment uk niche?

28 brands and 36 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in ghost hunting equipment uk?

Top complaints mined from reviews: Functionality-Overall, Instructions/User Manual/Troubleshooting, Battery Life. The return rate is 2.0%.

When does demand for ghost hunting equipment uk peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the ghost hunting equipment uk niche?

Listings span £4.69–£291.66; the average listing price is £37.31 (sweet spot $15–$100). The average incumbent carries 152 reviews — the moat a new listing must climb.

ghost hunting equipment uk

Worth a look

Shows a sweet-spot price point ($37.31 avg), but weak search conversion (1.1%) keeps it on the watch list.

Avg price

Incredible£37.31

avg listing price — sweet spot $15–$100

Review moat

Great151.63

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great2.0%

return rate — above 5% kills the launch gate

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Market size

Okay£148K

£148K/yr · 377K searches

Price range

Okay£4.69–£291.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-17.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, ghost hunting equipment uk is a £148K/yr Amazon United Kingdom market (377K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

ghost hunting equipment uk market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: £187K–£224K; units × avg price
Conversion rate: 1.1%
Avg BSR: #264
Page quality: 0%
Prime: 63%
Sponsored: 82%
Out of stock: 10.2%
Avg brand age: 31 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 falling

Sellers

Top-5 brand share

65%

Top 20: 95%

Top-5 click share

42%

Top 20: 84%

Open market

31%

SpiritShack31%
PARANORMIC10%
Sysow10%
BODYA8%
Nuqin6%
ZIPCIDE4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.0% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top ghost hunting equipment uk search terms

ghost hunting equipment165K/yr -9.1%0.7% conv.
paranormal equipment57K/yr -23.5%0.6% conv.
ghost hunting equipment uk43K/yr -39.6%0.9% conv.
ghost hunting29K/yr -19.9%0.8% conv.
ghost equipment24K/yr -18.5%0.2% conv.
ghost investigation equipment15K/yr -17.6%0.3% conv.
ghost detector13K/yr -19.1%0.4% conv.
ghost hunting kit10K/yr -3.4%0.6% conv.
ghost hunting equipment kit5K/yr -6.4%0.4% conv.
ghost hunt6K/yr -17.8%0.2% conv.

All search terms

Top ghost hunting equipment uk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Spirit Box for Ghost Hunting

PARANORMIC£67.924.2★630 rev

Ghost Hunting Motion Light Up Balls Flash Paranormal Equipment Pet Toy Motion (3)

Sysow£7.274.1★754 rev

Ghostly Music Box for Ghost Hunting Equipment Motion Detector PIR Proximity Paranormal

SpiritShack£37.243.9★18 rev

BODYA 8GB Ghost Hunting EVP Voice Recorder Paranormal Equipment Spirit Digital Voice Box With Earphone and Microphone

BODYA£17.283.6★48 rev

Spiritpod X1 - Rem Static Detector Ghost Hunting Equipment Detector Pod K2 EMF Meter Paranormal Equipment

SpiritShack£41.503.9★76 rev

Newest

by launch date

Phantom Bell PIR Motion Activated Sensor Ghost Hunting Equipment Paranormal Tools Movement Detection Spirit Detector SpiritShack

SpiritShack£49.674 rev

3mo ago

Ghost Hunting EVP Recorder 8GB Paranormal Equipment Spirit Digital Voice Box Digital Voice Recorder Mini USB Recording with Screen WAV MP3 Player 1536 Kbps

GAOHOU£16.901 rev

7mo ago

Ghost Hunting Equipment Bundle - EMF Meter Ghost Detector & Light-Up Motion Balls - Full Paranormal Investigation Detector Kit for Ghost Hunting

ODN Gift Supplies£21.618 rev

8mo ago

KAIWEETS EMF Meter for AC Magnetic Fields 5-Color LED Detects 0.120mG Across 30Hz20kHz 5% Accuracy Includes 9V Battery for Ghost Hunting Home Office and EMF Testing

KAIWEETS£11.7695 rev

10mo ago

HexBox Spirit Box Ghost Hunting Equipment ITC Communication Device with AM/FM Sweep Word Bank with Micro SD Bluetooth Reverb & Rechargeable Battery for Paranormal Research

SpiritShack£60.4320 rev

10mo ago

What buyers say about ghost hunting equipment uk

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Worth the price”

Quality-Overall19%

“An outstanding product”

Ease Of Use15%

“Easy to use”

Advertised Vs Actual Product12%

“As described”

Battery Life3%

“Reasonably priced and battery life last awhile”

Efficiency3%

“Works well”

Compactness3%

“its compact enough to carry comfortably on hunts without getting in the way”

Brightness/Shine/Glow3%

“It works well and the lights are nice and bright”

Portability3%

“Carry them with you easily”

Size-Overall2%

“Ideal size”

What buyers complain about

Functionality-Overall20%

“One of the three balls didnt work when arrived spent straight back”

Instructions/User Manual/Troubleshooting13%

“the instructions were bad telling me to hold the button down”

Battery Life10%

“Battery died after 30 seconds”

Durability8%

“Did not last at all”

Value For Money7%

“Complete waste of money”

Size-Overall6%

“Bigger than I expected though”

Ease Of Use4%

“Not easy”

Defective Material/Parts3%

“One of the three balls didnt work when arrived spent straight back”

Microphone3%

“annoyingly it Picks up every background noise when using the built in microphones”

Advertised Vs Actual Product2%

“Doesn't do wjat it says”

Top return reasons

Functionality-Overall31%

Defective Material/Parts10%

Audio Quality9%

Quality-Overall7%

Charging6%

Size-Overall4%

Advertised Vs Actual Product3%

Instructions/User Manual/Troubleshooting3%

Touch/Button Controls2%

Noise Level2%

Common questions

Is ghost hunting equipment uk profitable to sell on Amazon United Kingdom?: The niche generates £148K/yr across 38 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Worth a look (54/100).
How competitive is the ghost hunting equipment uk niche?: 28 brands and 36 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in ghost hunting equipment uk?: Top complaints mined from reviews: Functionality-Overall, Instructions/User Manual/Troubleshooting, Battery Life. The return rate is 2.0%.
When does demand for ghost hunting equipment uk peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the ghost hunting equipment uk niche?: Listings span £4.69–£291.66; the average listing price is £37.31 (sweet spot $15–$100). The average incumbent carries 152 reviews — the moat a new listing must climb.