gesso
Skip itPrices mostly outside the sweet spot ($3.52–$12.15) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,188.6avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.77avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£127K£127K/yr · 140K searches
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.52–£12.15cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, gesso is a £127K/yr Amazon United Kingdom market (140K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
gesso market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £122K–£147K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #185
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 53%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
35
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
13%
- Winsor & Newton28%
- PEBEO20%
- Zieler14%
- MONT MARTE10%
- Liquitex10%
- ARTISTIK6%
- Open — no brand owns it (4 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top gesso search terms
- gesso58K/yr
- gesso primer for acrylic painting32K/yr
- gesso primer16K/yr
- acrylic gesso7K/yr
- white gesso9K/yr
- gesso primer for oil painting6K/yr
- gesso white3K/yr
- white gesso primer for acrylic painting3K/yr
- acrylic gesso primer3K/yr
- canvas primer2K/yr
Top gesso products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Winsor & Newton Galleria Gesso Primer 1 L ACFGGP1L White Gesso Primer
Winsor & Newton£11.674.7★3,107 rev
PEBEO 524122 Studio Acrylics 1 Litre Gesso White 1 l (Pack of 1)
PEBEO£10.114.7★6,789 rev
Zieler Premium White Acrylic Gesso Primer | High Opacity | Matt Finish (500ml) For Acrylic & Oil Paintings on Canvas Wood & Board
Zieler£10.784.5★203 rev
ARTISTIK White Gesso Acrylic Medium 500 ml Professional-Grade Surface Prep Paint & Liquid Primer for Wood Canvas Paper Cardboard and Various Art Projects
ARTISTIK£12.154.6★446 rev
Winsor & Newton WN Acrylic White Gesso ACFAWG237 225 ml (Pack of 1) 3040920
Winsor & Newton£8.614.6★397 rev
Newest
by launch date
Nicpro White Gesso Primer for Acrylic Painting(28.2 Oz / 513ML) Excellent Coverage Gesso Surface Prep Medium for Acrylic Paint & Oil Paint Heavy Gesso Primer for Canvas Wood Paper Plastic
Nicpro£10.43154 rev
GRANOTONE Acrylic Gesso White 200 ML Water Base | Matte Finish | Interior/Exterior Use | Long Lasting For Acrylic Painting | Non-Toxic Universal Gesso Finish Primer
GRANOTONE£7.36585 rev
Zieler Premium White Acrylic Gesso Primer | High Opacity | Matt Finish (500ml) For Acrylic & Oil Paintings on Canvas Wood & Board
Zieler£10.78203 rev
ARTISTIK White Gesso Acrylic Medium 500 ml Professional-Grade Surface Prep Paint & Liquid Primer for Wood Canvas Paper Cardboard and Various Art Projects
ARTISTIK£12.15446 rev
MONT MARTE Premium Clear Texture Gesso 8.4oz (250ml) Suitable for Acrylic Paint Oil Paint Colour Pencils Pastels Graphite and Charcoal
MONT MARTE£9.982,978 rev
Trending
90-day click momentumWinsor & Newton WN Acrylic White Gesso ACFAWG237 225 ml (Pack of 1) 3040920
Winsor & Newton£8.614.6★
Liquitex Professional Clear Gesso Surface Prep Medium 118 ml
Liquitex£8.104.7★
Winsor & Newton Galleria Gesso Primer 1 L ACFGGP1L White Gesso Primer
Winsor & Newton£11.674.7★
Liquitex Professional Acrylic Medium for Acrylic and Oil Paint White Gesso Surface Prep 473 ml
Liquitex£10.824.7★
PEBEO Gesso Studio 500 ml Jar APGS5
PEBEO£8.974.7★
What buyers say about gesso
What buyers praise and complain about, mined from review topics.What buyers love
“Better than other products”
“As described”
“Great value for money will last for long time”
“It leaves a lovely finish for you to paint over”
“A brilliant product for acrylic painters its a nice thick consistency it covers well”
“Its especially good for toning down bright colours, creating depth, or adding that worn vintage feel without looking overly flat or muddy”
“Does the job well”
“Easy to use”
“it hasnt cracked so far”
“High quality acrylic medium that has many uses”
What buyers complain about
“some of the gesso had leaked inside the box”
“a bit pricey”
“the paint always comes off where the label is”
Top return reasons
Common questions
- Is gesso profitable to sell on Amazon United Kingdom?
- The niche generates £127K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the gesso niche?
- 10 brands and 35 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in gesso?
- Top complaints mined from reviews: Leak-Proof, Value For Money, Paint Quality. The return rate is 0.4%.
- When does demand for gesso peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the gesso niche?
- Listings span £3.52–£12.15; the average listing price is £9.77 (sweet spot $15–$100). The average incumbent carries 2,189 reviews — the moat a new listing must climb.