Gesso
prices mostly outside the sweet spot ($3.52–$12.15) — Gesso doesn't clear our bar today.
Flapen Score
Is Gesso profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Gesso is a £127K/yr Amazon United Kingdom market (140K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 41/100.
Gesso: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.4% over the last 90 days and 9.3% of searches end in a purchase.
£127K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 15 products
Top Gesso products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Winsor & Newton Galleria Gesso Primer 1 L ACFGGP1L White Gesso Primer
- Price
- £11.67
- Rating
- 4.7/5
- Reviews
- 3,107
- Age
- 15y ago
PEBEO 524122 Studio Acrylics 1 Litre Gesso White 1 l (Pack of 1)
- Price
- £10.11
- Rating
- 4.7/5
- Reviews
- 6,789
- Age
- 11y ago
Zieler Premium White Acrylic Gesso Primer | High Opacity | Matt Finish (500ml) For Acrylic & Oil Paintings on Canvas Wood & Board
- Price
- £10.78
- Rating
- 4.5/5
- Reviews
- 203
- Age
- 5y ago
ARTISTIK White Gesso Acrylic Medium 500 ml Professional-Grade Surface Prep Paint & Liquid Primer for Wood Canvas Paper Cardboard and Various Art Projects
- Price
- £12.15
- Rating
- 4.6/5
- Reviews
- 446
- Age
- 5y ago
Winsor & Newton WN Acrylic White Gesso ACFAWG237 225 ml (Pack of 1) 3040920
- Price
- £8.61
- Rating
- 4.6/5
- Reviews
- 397
- Age
- 15y ago
Trending
90-day click momentumWinsor & Newton WN Acrylic White Gesso ACFAWG237 225 ml (Pack of 1) 3040920
- Price
- £8.61
- Rating
- 4.6/5
- Reviews
- 397
- Age
- 15y ago
Liquitex Professional Clear Gesso Surface Prep Medium 118 ml
- Price
- £8.10
- Rating
- 4.7/5
- Reviews
- 3,932
- Age
- 13y ago
Winsor & Newton Galleria Gesso Primer 1 L ACFGGP1L White Gesso Primer
- Price
- £11.67
- Rating
- 4.7/5
- Reviews
- 3,107
- Age
- 15y ago
Liquitex Professional Acrylic Medium for Acrylic and Oil Paint White Gesso Surface Prep 473 ml
- Price
- £10.82
- Rating
- 4.7/5
- Reviews
- 3,116
- Age
- 17y ago
PEBEO Gesso Studio 500 ml Jar APGS5
- Price
- £8.97
- Rating
- 4.7/5
- Reviews
- 6,789
- Age
- 11y ago
Newest
by launch date
Nicpro White Gesso Primer for Acrylic Painting(28.2 Oz / 513ML) Excellent Coverage Gesso Surface Prep Medium for Acrylic Paint & Oil Paint Heavy Gesso Primer for Canvas Wood Paper Plastic
- Price
- £10.43
- Rating
- 4.6/5
- Reviews
- 154
- Age
- 10mo ago
GRANOTONE Acrylic Gesso White 200 ML Water Base | Matte Finish | Interior/Exterior Use | Long Lasting For Acrylic Painting | Non-Toxic Universal Gesso Finish Primer
- Price
- £7.36
- Rating
- 4.5/5
- Reviews
- 585
- Age
- 2y ago
Zieler Premium White Acrylic Gesso Primer | High Opacity | Matt Finish (500ml) For Acrylic & Oil Paintings on Canvas Wood & Board
- Price
- £10.78
- Rating
- 4.5/5
- Reviews
- 203
- Age
- 5y ago
ARTISTIK White Gesso Acrylic Medium 500 ml Professional-Grade Surface Prep Paint & Liquid Primer for Wood Canvas Paper Cardboard and Various Art Projects
- Price
- £12.15
- Rating
- 4.6/5
- Reviews
- 446
- Age
- 5y ago
MONT MARTE Premium Clear Texture Gesso 8.4oz (250ml) Suitable for Acrylic Paint Oil Paint Colour Pencils Pastels Graphite and Charcoal
- Price
- £9.98
- Rating
- 4.5/5
- Reviews
- 2,978
- Age
- 7y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 flat
Sellers
35
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
13%
- Winsor & Newton28%
- PEBEO20%
- Zieler14%
- MONT MARTE10%
- Liquitex10%
- ARTISTIK6%
- Open — no brand owns it (4 brands, 13%)
Gesso demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Gesso search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- gesso58K/yr
- gesso primer for acrylic painting32K/yr
- gesso primer16K/yr
- acrylic gesso7K/yr
- white gesso9K/yr
- gesso primer for oil painting6K/yr
- gesso white3K/yr
- white gesso primer for acrylic painting3K/yr
- acrylic gesso primer3K/yr
- canvas primer2K/yr
What reviews say buyers love and hate about Gesso
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Better than other products”
“As described”
“Great value for money will last for long time”
“It leaves a lovely finish for you to paint over”
“A brilliant product for acrylic painters its a nice thick consistency it covers well”
What buyers complain about
47% of reviews“some of the gesso had leaked inside the box”
“a bit pricey”
“the paint always comes off where the label is”
Gesso return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
38%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Gesso questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
