Gesso
FailPrices span $3.52–$12.15, mostly outside the sweet spot, so Gesso is a Fail.
- Flapen Score
- 41 / 100Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 4941
- Market size
- £127K/yr140K searches / yr
- 90-day growth
- -8.4%search demand this quarter
- Competition
- 65%top-5 click share · 10 brands · 35 sellers
Flapen Score
Gesso against its category
The dotted line is the DIY & Tools average. Past it, Gesso is stronger. Inside it, weaker.
Market
The Gesso market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gesso 140K times last year and spent an estimated £127K. The top 5 brands take 81% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
9.3% of searches ended in a purchase last week.
Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.
- Searches, last 12 months
- 140K
- Growth, 90 days vs prior 90
- -8.4%
- Conversion, latest week
- 9.3%
- Market size, estimated
- £127Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- gesso58K searches a year
02 · Price
A sale here is worth £9.77.
Listings sell for £9.77 on average, from £3.52 to £12.15. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £9.77 that is £7K to £10K a year per listing.
- Average price
- £9.77under the $15 to $100 sweet spot
- Price range
- £3.52–£12.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #185 within Painting Supplies, Tools & Wall Treatments. It carries 2,189 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #185in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,189per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Gesso products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Winsor & Newton Galleria Gesso Primer 1 L ACFGGP1L White Gesso Primer
- Price
- £11.67
- Rating
- 4.7/5
- Reviews
- 3,107
- Age
- 15y ago
PEBEO 524122 Studio Acrylics 1 Litre Gesso White 1 l (Pack of 1)
- Price
- £10.11
- Rating
- 4.7/5
- Reviews
- 6,789
- Age
- 11y ago
Zieler Premium White Acrylic Gesso Primer | High Opacity | Matt Finish (500ml) For Acrylic & Oil Paintings on Canvas Wood & Board
- Price
- £10.78
- Rating
- 4.5/5
- Reviews
- 203
- Age
- 5y ago
ARTISTIK White Gesso Acrylic Medium 500 ml Professional-Grade Surface Prep Paint & Liquid Primer for Wood Canvas Paper Cardboard and Various Art Projects
- Price
- £12.15
- Rating
- 4.6/5
- Reviews
- 446
- Age
- 5y ago
Winsor & Newton WN Acrylic White Gesso ACFAWG237 225 ml (Pack of 1) 3040920
- Price
- £8.61
- Rating
- 4.6/5
- Reviews
- 397
- Age
- 15y ago
Trending
90-day click momentumWinsor & Newton WN Acrylic White Gesso ACFAWG237 225 ml (Pack of 1) 3040920
- Price
- £8.61
- Rating
- 4.6/5
- Reviews
- 397
- Age
- 15y ago
Liquitex Professional Clear Gesso Surface Prep Medium 118 ml
- Price
- £8.10
- Rating
- 4.7/5
- Reviews
- 3,932
- Age
- 13y ago
Winsor & Newton Galleria Gesso Primer 1 L ACFGGP1L White Gesso Primer
- Price
- £11.67
- Rating
- 4.7/5
- Reviews
- 3,107
- Age
- 15y ago
Liquitex Professional Acrylic Medium for Acrylic and Oil Paint White Gesso Surface Prep 473 ml
- Price
- £10.82
- Rating
- 4.7/5
- Reviews
- 3,116
- Age
- 17y ago
PEBEO Gesso Studio 500 ml Jar APGS5
- Price
- £8.97
- Rating
- 4.7/5
- Reviews
- 6,789
- Age
- 11y ago
Newest
by launch date
Nicpro White Gesso Primer for Acrylic Painting(28.2 Oz / 513ML) Excellent Coverage Gesso Surface Prep Medium for Acrylic Paint & Oil Paint Heavy Gesso Primer for Canvas Wood Paper Plastic
- Price
- £10.43
- Rating
- 4.6/5
- Reviews
- 154
- Age
- 10mo ago
GRANOTONE Acrylic Gesso White 200 ML Water Base | Matte Finish | Interior/Exterior Use | Long Lasting For Acrylic Painting | Non-Toxic Universal Gesso Finish Primer
- Price
- £7.36
- Rating
- 4.5/5
- Reviews
- 585
- Age
- 2y ago
Zieler Premium White Acrylic Gesso Primer | High Opacity | Matt Finish (500ml) For Acrylic & Oil Paintings on Canvas Wood & Board
- Price
- £10.78
- Rating
- 4.5/5
- Reviews
- 203
- Age
- 5y ago
ARTISTIK White Gesso Acrylic Medium 500 ml Professional-Grade Surface Prep Paint & Liquid Primer for Wood Canvas Paper Cardboard and Various Art Projects
- Price
- £12.15
- Rating
- 4.6/5
- Reviews
- 446
- Age
- 5y ago
MONT MARTE Premium Clear Texture Gesso 8.4oz (250ml) Suitable for Acrylic Paint Oil Paint Colour Pencils Pastels Graphite and Charcoal
- Price
- £9.98
- Rating
- 4.5/5
- Reviews
- 2,978
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
35
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
13%
- Winsor & Newton28%
- PEBEO20%
- Zieler14%
- MONT MARTE10%
- Liquitex10%
- ARTISTIK6%
- Open — no brand owns it (4 brands, 13%)
Demand
Gesso search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Gesso search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gesso58K/yr
- gesso primer for acrylic painting32K/yr
- gesso primer16K/yr
- acrylic gesso7K/yr
- white gesso9K/yr
- gesso primer for oil painting6K/yr
- gesso white3K/yr
- white gesso primer for acrylic painting3K/yr
- acrylic gesso primer3K/yr
- canvas primer2K/yr
Reviews and returns
What reviews say buyers love and hate about Gesso
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
some of the gesso had leaked inside the box
Arrived with a leaking lid
had spilled everywhere
a bit pricey
the paint always comes off where the label is
Love
Better than other products
The gesso itself seems good
Excellent product
As described
Did what I wanted
It works as it should
Great value for money will last for long time
Good value
Excellent value
It leaves a lovely finish for you to paint over
As some other review's say,it's thick and still is what you need on a painting,works for me,the tub is good and strong the primer a good smooth consistency,could recommend this one
Good primer for acrylic paints on canvasd
A brilliant product for acrylic painters its a nice thick consistency it covers well
It is a great, reasonably thick gesso
the thickness is great too
Return
0.4% Return rate 38% Fixable by listing
some of the gesso had leaked inside the box
Arrived with a leaking lid
had spilled everywhere
the paint always comes off where the label is
a bit pricey
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gesso questions
Answered from the same tracked data.