Skip to content

George Hoover

Fail

The top 5 brands take 98% of clicks, so George Hoover is a Fail.

Flapen Score
26
26 / 100
Ranks 2,216 of 2,225 DIY & Tools niches · −23 vs the category median of 49
Market size
£21K/yr46K searches / yr
90-day growth
-32.2%search demand this quarter
Competition
71%top-5 click share · 6 brands · 62 sellers

Flapen Score

George Hoover against its category

The dotted line is the DIY & Tools average. Past it, George Hoover is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The George Hoover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for George Hoover 46K times last year and spent an estimated £21K. The top 5 brands take 98% of clicks. Flapen scores it 26 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-32.2%
Conversion, latest week
0.4%
Market size, estimated
£21Ka year
Top search term
henry wet and dry hoover9K searches a year

02 · Price

A sale here is worth £123.49.

Listings sell for £123.49 on average, from £48.80 to £213.08. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £123.49 that is £0 to £12K a year per listing.

Average price
£123.49above the $15 to $100 sweet spot
Price range
£48.80–£213.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #36 within Power Tools. It carries 2,134 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
31%
Out of stock, average day
1.4%
Average rank
#36in Power Tools
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,134per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top George Hoover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

62

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Henry70%
  • Avern Cleaning Supplies9%
  • KÄRCHER9%
  • Vacmaster8%
  • Numatic2%
  • HYCHIKA BETTER TOOLS FOR BETTER LIFE2%

Demand

George Hoover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 2.0× · 7 of 12 months tracked

Search terms

Top George Hoover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • henry wet and dry hoover9K/yr
  • george hoover9K/yr
  • henry carpet cleaner6K/yr
  • henry wet and dry vacuum cleaner7K/yr
  • george vacuum cleaner4K/yr
  • numatic george3K/yr
  • george carpet cleaner3K/yr
  • george wet and dry vacuum cleaner3K/yr
  • henry hoover wet dry2K/yr

Reviews and returns

What reviews say buyers love and hate about George Hoover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability12%−0.09

It broke very easily

Broke after four uses

Falls apart

Quality-Overall12%+0.15

The vacuum hose is low quality

Poor quality

Poor quality mine broke

Weight Heavy10%

A little heavy

I found it a bit heavy for me

Heavy vacuum but

Value For Money6%+0.95

Waste of money

very expensive in price

The price is ridiculously inflated I mean at least 45% higher than the price it should actually have

Add-Ons/Attachments4%−0.01

The attachments fit so tightly that I had to use soap to get the brush off after using it

Very poor quality of attached parts

I only wish they did an anti hair wrap attachment as I have long hair

Love

Value For Money19%+0.95

Excellent value for money

Good value

Definitely worth the price

Quality-Overall15%+0.15

Excellent product

I'm very pleased with the overall performance

No complaints great tool

Ease Of Cleaning14%+0.71

the filter is easy to clean

Great cleaner

easy to clean after use

Ease Of Use8%+0.65

Easy to use

easy to operate

Really handy to have

Strength8%+0.73

Very effective hoover

It's powerful, big storage and has extra cord for a long distance

still going strong

Return

1.5% Return rate 23% Fixable by listing

Functionality-Overall21%▇█▇▇▆▆

it doesn't do the job

not worked since

Motor etc works but nothing happens.

Size-Overall15%▅█▅▅▇▅
Weight Heavy9%▂█▅▆▅▆

A little heavy

I found it a bit heavy for me

Heavy vacuum but

Add-Ons/Attachments5%▃▃▆▄█▄

The attachments fit so tightly that I had to use soap to get the brush off after using it

Very poor quality of attached parts

I only wish they did an anti hair wrap attachment as I have long hair

Quality-Overall5%▄▄█▂▃▄

The vacuum hose is low quality

Poor quality

Poor quality mine broke

FAQ

Common George Hoover questions

Answered from the same tracked data.