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Gas Mask

soft demand (-45.2% this quarter) — Gas Mask doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 14Growth 2Conversion 17Competition 34Returns 95Price range 83Avg price 84Brand share 35Review moat 72Quality gap 78
This niche Category average

Is Gas Mask profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Gas Mask is a £55K/yr Amazon United Kingdom market (222K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 42/100.

Gas Mask: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -45.2% over the last 90 days and 1.4% of searches end in a purchase.

£55K

revenue / yr

Units sold / yr5K
Search volume / yr-45.2%222K
Conversion rate1.4%
Avg price£18.48

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers15 · 42
Top-5 product click share65%
Open market16%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement86%
New entrants (1y)6· 1 succeeded
Avg rating4.3★
Avg reviews613

Top Gas Mask products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

42

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

65%

Top 20: 98%

Open market

13%

  • sykua31%
  • Parcil Distribution21%
  • Facemoon15%
  • TYAKRI14%
  • VEVOX4%
  • JOYASUS2%
  • Open — no brand owns it (9 brands, 13%)

Gas Mask demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume222KCVR1.4%Products22Brands15Top 5 Brands84%OOS Rate7.7%Rating4.3★Reviews613Avg BSR#153
13K8KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.8×

Top Gas Mask search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gas mask132K/yr
  • gas mask cosplay11K/yr
  • resin mask4K/yr
  • airsoft gas mask5K/yr
  • gas masks military nuclear17K/yr
  • gas mask costume9K/yr
  • gas masks7K/yr
  • gasmask4K/yr
  • ww2 gas mask5K/yr
  • gas mask military grade3K/yr

What reviews say buyers love and hate about Gas Mask

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Quality-Overall22%

Brilliant quality

Value For Money14%

Good value

Size-Overall14%

Easy to put together and fit well

Comfort-Overall9%

Comfortable fit

Breathability5%

my breathing was clear

What buyers complain about

68% of reviews
Quality-Overall13%

There are two differences: firstly, this one is usually to be found on sale slightly cheaper; and secondly, it is of inferior quality

Comfort-Overall11%

Not comfortable

Size-Overall10%

Don't fit well

Ease Of Use7%

albeit with difficulty

Smell7%

Does not stop odors from getting in

Gas Mask return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
28%
2Functionality-Overall
10%
3Strap/String Quality
8%
4Defective Material/Parts
6%
5Quality-Overall
6%

Common Gas Mask questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gas Mask 42/100 on Amazon United Kingdom — Skip it. The niche generates £55K/yr across 22 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved -45.2% over the last 90 days.
Search demand for Gas Mask on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 2.8× the quietest.