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Gas Mask

Fail

Demand is soft, at -45.2% this quarter, so Gas Mask is a Fail.

Flapen Score
42
42 / 100
Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 49
Market size
£55K/yr222K searches / yr
90-day growth
-45.2%search demand this quarter
Competition
65%top-5 click share · 15 brands · 42 sellers

Flapen Score

Gas Mask against its category

The dotted line is the DIY & Tools average. Past it, Gas Mask is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gas Mask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gas Mask 222K times last year and spent an estimated £55K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
222K
Growth, 90 days vs prior 90
-45.2%
Conversion, latest week
1.4%
Market size, estimated
£55Ka year
Peak month
October2.8× the quietest month
Top search term
gas mask132K searches a year

02 · Price

A sale here is worth £18.48.

Listings sell for £18.48 on average, from £7.70 to £55.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £18.48 that is £2K to £5K a year per listing.

Average price
£18.48inside the $15 to $100 sweet spot
Price range
£7.70–£55.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #153 within Safety & Security. It carries 613 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
7.7%
Average rank
#153in Safety & Security
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
613per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Gas Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

42

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

65%

Top 20: 98%

Open market

13%

  • sykua31%
  • Parcil Distribution21%
  • Facemoon15%
  • TYAKRI14%
  • VEVOX4%
  • JOYASUS2%
  • Open — no brand owns it (9 brands, 13%)

Demand

Gas Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Gas Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gas mask132K/yr
  • gas mask cosplay11K/yr
  • resin mask4K/yr
  • airsoft gas mask5K/yr
  • gas masks military nuclear17K/yr
  • gas mask costume9K/yr
  • gas masks7K/yr
  • gasmask4K/yr
  • ww2 gas mask5K/yr
  • gas mask military grade3K/yr

Reviews and returns

What reviews say buyers love and hate about Gas Mask

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%+0.84

There are two differences: firstly, this one is usually to be found on sale slightly cheaper; and secondly, it is of inferior quality

Quality Control Needed

Poor quality

Comfort-Overall11%−0.10

Not comfortable

Extremely uncomfortable and struggled to make it seal around contours of face

Very uncomfortable mask

Size-Overall10%+0.21

Don't fit well

a bit too large for me

for me, with a slim face and an average-sized nose, it was completely unsuitable

Ease Of Use7%+0.26

albeit with difficulty

A bit tricky to get on at first

Hard to start putting on

Smell7%−0.06

Does not stop odors from getting in

Kept out some strong noxious smells

I found the smell of the filters unbearable

Love

Quality-Overall22%+0.84

Brilliant quality

The build quality feels solid

Very good masks good quality product

Value For Money14%

Good value

Great value

Brilliant value for money

Size-Overall14%+0.21

Easy to put together and fit well

Easy to fit

Good fit

Comfort-Overall9%−0.10

Comfortable fit

It's super comfortable to wear

COMFORTABLE TO WEAR

Breathability5%+0.55

my breathing was clear

I could breathe with ease

Breathing is easy

Return

0.9% Return rate 37% Fixable by listing

Size-Overall28%▇▅█▄▅▃

Don't fit well

a bit too large for me

for me, with a slim face and an average-sized nose, it was completely unsuitable

Functionality-Overall10%▄▃▃█▃█
Strap/String Quality8%▂█▄▅▂▆

Poor straps and insecure fit

The straps and fasteners are flimsy so I can't pull it tight enough without them pinging off and they are not strong enough to support the weight of the mask, so it's not secure enough and keeps slipping down and becomes ineffective

Strap wouldn't stay closed

Defective Material/Parts6%▃▁▆▃▆█
Quality-Overall6%▆█▆▅▁▄

There are two differences: firstly, this one is usually to be found on sale slightly cheaper; and secondly, it is of inferior quality

Quality Control Needed

Poor quality

FAQ

Common Gas Mask questions

Answered from the same tracked data.