Garden Stones
PassGarden Stones scores 66 out of 100, a Pass. Shoppers spend $173K a year here, search demand grew +81.2% this quarter, and returns run at 0.4% of orders.
- Flapen Score
- 66 / 100Top 2% of 2,225 DIY & Tools niches · +17 vs the category median of 4966
- Market size
- £173K/yr621K searches / yr
- 90-day growth
- +81.2%search demand this quarter
- Competition
- 32%top-5 click share · 27 brands · 54 sellers
Flapen Score
Garden Stones against its category
The dotted line is the DIY & Tools average. Past it, Garden Stones is stronger. Inside it, weaker.
Market
The Garden Stones market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Garden Stones 621K times last year and spent an estimated £173K. The top 5 brands take 71% of clicks. Demand peaks in Mar–Apr–May–Jul. Flapen scores it 66 out of 100, a Pass.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 621K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +81.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.
- Searches, last 12 months
- 621K
- Growth, 90 days vs prior 90
- +81.2%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £173Ka year
- Peak month
- May12.8× the quietest month
- Top search term
- garden stones137K searches a year
02 · Price
A sale here is worth £13.34.
Listings sell for £13.34 on average, from £3.29 to £72.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £13.34 that is £1K to £3K a year per listing.
- Average price
- £13.34under the $15 to $100 sweet spot
- Price range
- £3.29–£72.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #103 within Building Supplies. It carries 1,124 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 42%
- Out of stock, average day
- 3.9%
- Average rank
- #103in Building Supplies
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,124per listing
- Listings tracked
- 52
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Garden Stones products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Suregreen White Pebbles | 20mm - 40mm | 20kg | Decorative Aggregates for Outside and Indoor Garden Driveway Rocks Gravel for Garden Stones for Plant Pots
- Price
- £13.21
- Rating
- 4.5/5
- Reviews
- 253
- Age
- 5y ago

Suregreen Scottish Cobbles 5075mm | 20kg Bag of Large Decorative Garden Stones Pebbles & Chippings for Landscaping Driveways Rockeries Ponds & Water Features
- Price
- £12.47
- Rating
- 4.4/5
- Reviews
- 470
- Age
- 5y ago

Hisredsun 2.1 lb White Decorative Stones Natural Polished Pebbles for Plant Pots River Rocks for Landscaping Vase Fillers Succulents Aquarium and Garden Decoration
- Price
- £6.55
- Rating
- 4.4/5
- Reviews
- 2,905
- Age
- 6y ago

Hisredsun 2.1 lb Decorative Stones 0.4-1 inch Natural Polished Pebbles for Plant Pots River Rocks for Landscaping Vase Fillers Succulents Aquarium and Garden Decoration
- Price
- £6.41
- Rating
- 4.4/5
- Reviews
- 2,905
- Age
- 4y ago

Suregreen Cotswold Chippings 10-20mm 20kg Bag of Decorative Aggregates Garden Pebbles Gravel Driveway Stones Garden Chippings & Sealer for Landscaping & Borders
- Price
- £10.73
- Rating
- 4.6/5
- Reviews
- 333
- Age
- 7y ago
Trending
90-day click momentum
FANTIAN 4lbs White Stones for Garden 6-9 mm White Pebbles for Plant Decorative Rocks for Plant Pots Vases and Outdoor Garden Rocks
- Price
- £11.09
- Rating
- 4.3/5
- Reviews
- 1,543
- Age
- 3y ago

FANTIAN 4.5 KG Garden Stones 4-6 cm Large Beach Cobbles. Decorative Stones Pebbles for Garden Ponds Water Features Aquarium Borders and Ground Cover
- Price
- £19.94
- Rating
- 4.4/5
- Reviews
- 564
- Age
- 1y ago

Carrara Decorative Natural Marble SNOW WHITE 20-40mm 20 kg Pure White Pebbles Stones Gravel Chippings Landscape Garden Home (20 Kilograms)
- Price
- £20.20
- Rating
- 4.2/5
- Reviews
- 190
- Age
- 2y ago

Suregreen White Pebbles | 20mm - 40mm | 20kg | Decorative Aggregates for Outside and Indoor Garden Driveway Rocks Gravel for Garden Stones for Plant Pots
- Price
- £13.21
- Rating
- 4.5/5
- Reviews
- 253
- Age
- 5y ago

GLOCARNIVAL Glow Pebbles 480 pcs Blue Glowing Rocks for Outdoor Decor Garden Lawn Yard Aquarium Walkway Fish Tank Pathway Luminous Pebbles Powered by Light or Solar
- Price
- £18.09
- Rating
- 3.5/5
- Reviews
- 7,973
- Age
- 7y ago
Newest
by launch date
DIVCHI Garden Stepping Stones Stomp Garden Tiles Stepping Plastic Hard Wearing Durable (Pack Of 4)
- Price
- £8.38
- Rating
- 3.7/5
- Reviews
- 136
- Age
- 1y ago

FANTIAN 4.5 KG Garden Stones 4-6 cm Large Beach Cobbles. Decorative Stones Pebbles for Garden Ponds Water Features Aquarium Borders and Ground Cover
- Price
- £19.94
- Rating
- 4.4/5
- Reviews
- 564
- Age
- 1y ago

FANTIAN 4.5 kgs Garden Stones 2-4 cm Beach Cobbles. Decorative Pebbles for Garden Ponds Water Features Aquarium Stones Borders and Ground Cover
- Price
- £19.70
- Rating
- 4.4/5
- Reviews
- 564
- Age
- 1y ago

Carrara Decorative Natural Marble SNOW WHITE 20-40mm 20 kg Pure White Pebbles Stones Gravel Chippings Landscape Garden Home (10 Kilograms)
- Price
- £11.45
- Rating
- 4.2/5
- Reviews
- 190
- Age
- 2y ago

Carrara Decorative Natural Marble SNOW WHITE 20-40mm 20 kg Pure White Pebbles Stones Gravel Chippings Landscape Garden Home (20 Kilograms)
- Price
- £20.20
- Rating
- 4.2/5
- Reviews
- 190
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
27 falling
Sellers
54
Top-5 brand share
71%
Top 20: 96%
Top-5 click share
32%
Top 20: 75%
Open market
24%
- Suregreen31%
- Hisredsun15%
- FANTIAN12%
- Peak Paving8%
- Marina5%
- TRANS - PAL5%
Demand
Garden Stones search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jul · busiest ÷ quietest = 12.8×
Search terms
Top Garden Stones search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- garden stones137K/yr
- stones for garden85K/yr
- decorative stones76K/yr
- pebbles for garden62K/yr
- garden pebbles36K/yr
- garden stones bulk bags 50kg30K/yr
- stones for plant pots37K/yr
- decorative stones for garden20K/yr
- garden stones decorative 20kg bag16K/yr
- pond stones13K/yr
Reviews and returns
What reviews say buyers love and hate about Garden Stones
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small
Not fit for purpose
Some a bit big
Ridiculous for the price
Not the cheapest purchase considering the amount
abit expensive
Not blue
Wasnt the colour I expected
wrong colour
Nothing like the photo
the pictures are very deceptive
Not as described
Poor quality, the bag was badly damaged, and put inside another unmarked bag, I suspect some of the content were missing
Absolute garbage
Very poor quality
Love
Amazing quality
Seem well made
Good quality pebbles
reasonable price
Excellent value for money
Good value
Does what it says
AS DESCRIBED
As described
They are a nice combination of different colours
Good colour
Adds a nice colour to the beds
Good size too
not too big or too small
You get a good variety of sizes
Return
0.4% Return rate 80% Fixable by listing
Very small
Not fit for purpose
Some a bit big
Nothing like the photo
the pictures are very deceptive
Not as described
Ridiculous for the price
Not the cheapest purchase considering the amount
abit expensive
Not blue
Wasnt the colour I expected
wrong colour
Poor quality, the bag was badly damaged, and put inside another unmarked bag, I suspect some of the content were missing
Absolute garbage
Very poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Garden Stones questions
Answered from the same tracked data.








