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Garden Stones

Pass

Garden Stones scores 66 out of 100, a Pass. Shoppers spend an estimated $173K a year here, search demand grew +81.2% this quarter, and an estimated 0.4% of orders come back.

Flapen Score
66
66 / 100
Top 2% of 2,225 DIY & Tools niches · +17 vs the category median of 49
Market size
£173K/yr621K searches / yr
90-day growth
+81.2%search demand this quarter
Competition
32%top-5 click share · 27 brands · 54 sellers

Flapen Score

Garden Stones against its category

The dotted line is the DIY & Tools average. Past it, Garden Stones is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garden Stones market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Garden Stones 621K times last year and spent an estimated £173K. The top 5 brands take 71% of clicks. Demand peaks in Mar–Apr–May–Jul. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 621K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +81.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.

Searches, last 12 months
621K
Growth, 90 days vs prior 90
+81.2%
Conversion, latest week
2.1%
Market size, estimated
£173Ka year
Peak month
May12.8× the quietest month
Top search term
garden stones137K searches a year

02 · Price

A sale here is worth £13.34.

Listings sell for £13.34 on average, from £3.29 to £72.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £13.34 that is £1K to £3K a year per listing.

Average price
£13.34under the $15 to $100 sweet spot
Price range
£3.29–£72.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #103 within Building Supplies. It carries 1,124 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
42%
Out of stock, average day
3.9%
Average rank
#103in Building Supplies
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,124per listing
Listings tracked
52

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Garden Stones products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

£0£3K£7K£10K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

54

Est. top-5 brand share

71%

Top 20: 96%

Est. top-5 click share

32%

Top 20: 75%

Open market

24%

  • Suregreen31%
  • Hisredsun15%
  • FANTIAN12%
  • Peak Paving8%
  • Marina5%
  • TRANS - PAL5%

Demand

Garden Stones search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jul · busiest ÷ quietest = 12.8×

Search terms

Top Garden Stones search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • garden stones137K/yr
  • stones for garden85K/yr
  • decorative stones76K/yr
  • pebbles for garden62K/yr
  • garden pebbles36K/yr
  • garden stones bulk bags 50kg30K/yr
  • stones for plant pots37K/yr
  • decorative stones for garden20K/yr
  • garden stones decorative 20kg bag16K/yr
  • pond stones13K/yr

Reviews and returns

What reviews say buyers love and hate about Garden Stones

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Very small”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Garden Stones questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data