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Garden Stones

Pass

Garden Stones scores 66 out of 100, a Pass. Shoppers spend $173K a year here, search demand grew +81.2% this quarter, and returns run at 0.4% of orders.

Flapen Score
66
66 / 100
Top 2% of 2,225 DIY & Tools niches · +17 vs the category median of 49
Market size
£173K/yr621K searches / yr
90-day growth
+81.2%search demand this quarter
Competition
32%top-5 click share · 27 brands · 54 sellers

Flapen Score

Garden Stones against its category

The dotted line is the DIY & Tools average. Past it, Garden Stones is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garden Stones market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Garden Stones 621K times last year and spent an estimated £173K. The top 5 brands take 71% of clicks. Demand peaks in Mar–Apr–May–Jul. Flapen scores it 66 out of 100, a Pass.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 621K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +81.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.

Searches, last 12 months
621K
Growth, 90 days vs prior 90
+81.2%
Conversion, latest week
2.1%
Market size, estimated
£173Ka year
Peak month
May12.8× the quietest month
Top search term
garden stones137K searches a year

02 · Price

A sale here is worth £13.34.

Listings sell for £13.34 on average, from £3.29 to £72.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £13.34 that is £1K to £3K a year per listing.

Average price
£13.34under the $15 to $100 sweet spot
Price range
£3.29–£72.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #103 within Building Supplies. It carries 1,124 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
42%
Out of stock, average day
3.9%
Average rank
#103in Building Supplies
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,124per listing
Listings tracked
52

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Garden Stones products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£3K£7K£10K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

54

Top-5 brand share

71%

Top 20: 96%

Top-5 click share

32%

Top 20: 75%

Open market

24%

  • Suregreen31%
  • Hisredsun15%
  • FANTIAN12%
  • Peak Paving8%
  • Marina5%
  • TRANS - PAL5%

Demand

Garden Stones search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jul · busiest ÷ quietest = 12.8×

Search terms

Top Garden Stones search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garden stones137K/yr
  • stones for garden85K/yr
  • decorative stones76K/yr
  • pebbles for garden62K/yr
  • garden pebbles36K/yr
  • garden stones bulk bags 50kg30K/yr
  • stones for plant pots37K/yr
  • decorative stones for garden20K/yr
  • garden stones decorative 20kg bag16K/yr
  • pond stones13K/yr

Reviews and returns

What reviews say buyers love and hate about Garden Stones

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.25

Very small

Not fit for purpose

Some a bit big

Value For Money18%+0.10

Ridiculous for the price

Not the cheapest purchase considering the amount

abit expensive

Color12%−0.07

Not blue

Wasnt the colour I expected

wrong colour

Advertised Vs Actual Product7%+0.66

Nothing like the photo

the pictures are very deceptive

Not as described

Quality-Overall5%+2.21

Poor quality, the bag was badly damaged, and put inside another unmarked bag, I suspect some of the content were missing

Absolute garbage

Very poor quality

Love

Quality-Overall24%+2.21

Amazing quality

Seem well made

Good quality pebbles

Value For Money18%+0.10

reasonable price

Excellent value for money

Good value

Advertised Vs Actual Product14%+0.66

Does what it says

AS DESCRIBED

As described

Color11%−0.07

They are a nice combination of different colours

Good colour

Adds a nice colour to the beds

Size-Overall10%−0.25

Good size too

not too big or too small

You get a good variety of sizes

Return

0.4% Return rate 80% Fixable by listing

Size-Overall63%██▆▆▇▇

Very small

Not fit for purpose

Some a bit big

Advertised Vs Actual Product8%▅█▅▅▅▄

Nothing like the photo

the pictures are very deceptive

Not as described

Value For Money7%▆▃▅▇█▆

Ridiculous for the price

Not the cheapest purchase considering the amount

abit expensive

Color6%▂▃▅▆▆█

Not blue

Wasnt the colour I expected

wrong colour

Quality-Overall4%▄▃█▃▄▄

Poor quality, the bag was badly damaged, and put inside another unmarked bag, I suspect some of the content were missing

Absolute garbage

Very poor quality

FAQ

Common Garden Stones questions

Answered from the same tracked data.