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Gaffer Tape Black

Fail

Products sell for $6.25 on average, outside the sweet spot, so Gaffer Tape Black is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£138K/yr89K searches / yr
90-day growth
+9.3%search demand this quarter
Competition
68%top-5 click share · 10 brands · 95 sellers

Flapen Score

Gaffer Tape Black against its category

The dotted line is the DIY & Tools average. Past it, Gaffer Tape Black is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gaffer Tape Black market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gaffer Tape Black 89K times last year and spent an estimated £138K. The top 5 brands take 88% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

24.9% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
+9.3%
Conversion, latest week
24.9%
Market size, estimated
£138Ka year
Peak month
October1.4× the quietest month
Top search term
black duct tape29K searches a year

02 · Price

A sale here is worth £6.25.

Listings sell for £6.25 on average, from £2.52 to £18.04. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £6.25 that is £9K to £13K a year per listing.

Average price
£6.25under the $15 to $100 sweet spot
Price range
£2.52–£18.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£9K–£13K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #21 within Adhesives & Sealers. It carries 6,732 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#21in Adhesives & Sealers
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,732per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Gaffer Tape Black products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£41K£55K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

95

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

8%

  • Duck47%
  • G4GADGET14%
  • Fyguard13%
  • Generic9%
  • Stick Well5%
  • GORILLA5%
  • Open — no brand owns it (4 brands, 8%)

Demand

Gaffer Tape Black search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Gaffer Tape Black search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black duct tape29K/yr
  • black gaffer tape20K/yr
  • black duct tape strong waterproof8K/yr
  • black duck tape11K/yr
  • gaffer tape black6K/yr
  • duct tape black7K/yr
  • duck tape black5K/yr
  • black gaffer tape heavy duty1K/yr
  • black duct tape strong434/yr

Reviews and returns

What reviews say buyers love and hate about Gaffer Tape Black

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness35%−0.21

Very poor adhesion

DOES NOT STICK

Doesn't stick well

Thickness6%−0.04

is not as thick as the brands I have purchased off the shelf at my local hardware store

Thin material

It's not as thick

Quality-Overall5%+0.52

Absolutely rubbish

Tape of differing quality

Low quality

Value For Money5%+1.32

value not great

it's awfully expensive

it is much more expensive

Size-Overall4%−0.03

Not fit for purpose

watch out it's not as wide as it looks

Tiny

Love

Adhesion/Stickiness36%−0.21

Sticks great

Great adhesion

The adhesive is strong

Quality-Overall12%+0.52

Good Quality and delivered on time

Excellent Product

Good quality for indoor use

Value For Money10%+1.32

Good Price

Reasonably priced

Good value for money

Advertised Vs Actual Product8%+1.25

As described and as advertised

It does the Job

As Expected

Strength7%+0.61

Good strength

Strong Tape

Good sturdy tape

Return

0.2% Return rate 48% Fixable by listing

Size-Overall32%▇▅▅▅▅█

Not fit for purpose

watch out it's not as wide as it looks

Tiny

Adhesion/Stickiness26%▆▇█▆▇▆

Very poor adhesion

DOES NOT STICK

Doesn't stick well

Advertised Vs Actual Product9%▆▁▃▇█▂

I neglected to read the description fully

Names a bit weird though

Maybe it was my fault for not fully understanding the dimensions

Quality-Overall5%▁▅▆▇▄█

Absolutely rubbish

Tape of differing quality

Low quality

Value For Money5%▁▆▃▇█▅

value not great

it's awfully expensive

it is much more expensive

FAQ

Common Gaffer Tape Black questions

Answered from the same tracked data.