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Gaffa Tape

Fail

Prices span $2.52–$11.58, mostly outside the sweet spot, so Gaffa Tape is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£43K/yr25K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
68%top-5 click share · 13 brands · 90 sellers

Flapen Score

Gaffa Tape against its category

The dotted line is the DIY & Tools average. Past it, Gaffa Tape is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gaffa Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gaffa Tape 25K times last year and spent an estimated £43K. The top 5 brands take 72% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 26.3% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 26.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
26.3%
Market size, estimated
£43Ka year
Peak month
January1.7× the quietest month
Top search term
gaffa tape heavy duty17K searches a year

02 · Price

A sale here is worth £6.59.

Listings sell for £6.59 on average, from £2.52 to £11.58. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £6.59 that is £659 to £2K a year per listing.

Average price
£6.59under the $15 to $100 sweet spot
Price range
£2.52–£11.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£659–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #20 within Adhesives & Sealers. It carries 3,315 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#20in Adhesives & Sealers
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,315per listing
Listings tracked
19

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Gaffa Tape products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

90

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

21%

  • ANI-SAFE - Don't Risk Less18%
  • Duck18%
  • Generic15%
  • JeeJaan13%
  • G4GADGET8%
  • Fyguard7%

Demand

Gaffa Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Gaffa Tape

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Adhesion/Stickiness”
42%of negative reviews mention “Adhesion/Stickiness”
0.2%of orders come back
“Poor adhesive”
A buyer, on “Adhesion/Stickiness”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Gaffa Tape questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data