Skip to content

Gaffa Tape

Fail

Prices span $2.52–$11.58, mostly outside the sweet spot, so Gaffa Tape is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£43K/yr25K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
68%top-5 click share · 13 brands · 90 sellers

Flapen Score

Gaffa Tape against its category

The dotted line is the DIY & Tools average. Past it, Gaffa Tape is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gaffa Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gaffa Tape 25K times last year and spent an estimated £43K. The top 5 brands take 72% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

26.3% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
26.3%
Market size, estimated
£43Ka year
Peak month
January1.7× the quietest month
Top search term
gaffa tape heavy duty17K searches a year

02 · Price

A sale here is worth £6.59.

Listings sell for £6.59 on average, from £2.52 to £11.58. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £6.59 that is £659 to £2K a year per listing.

Average price
£6.59under the $15 to $100 sweet spot
Price range
£2.52–£11.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£659–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #20 within Adhesives & Sealers. It carries 3,315 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#20in Adhesives & Sealers
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,315per listing
Listings tracked
19

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Gaffa Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

90

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

21%

  • ANI-SAFE - Don't Risk Less18%
  • Duck18%
  • Generic15%
  • JeeJaan13%
  • G4GADGET8%
  • Fyguard7%

Demand

Gaffa Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Gaffa Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness42%−0.28

Poor adhesive

Poor quality adhesive

DOES NOT STICK

Quality-Overall5%+0.99

It is not a quality that was advertised

Absolutely rubbish

Low quality

Thickness5%−0.02

is not as thick as the brands I have purchased off the shelf at my local hardware store

Thin material

It's not as thick

Durability4%−0.03

extremely difficult to break by pulling on it

it fell off after 2 days

rips easily

Water Resistance4%−0.03

No guarantee waterproof

NOT WATERPROOF

The water punched a hole clean though it

Love

Adhesion/Stickiness34%−0.28

The adhesive is strong

Great adhesion

The adhesive is strong

Quality-Overall14%+0.99

Good Quality and delivered on time

Good quality and fast delivery

Excellent Product

Value For Money13%+1.53

Excellent value

Great value for money

Best Price

Strength9%+0.65

Good strength

Strong Tape

Good sturdy tape

Advertised Vs Actual Product8%+0.82

As advertised

As Expected

Exactly as advertised

Return

0.2% Return rate 46% Fixable by listing

Adhesion/Stickiness28%███▅▆▆

Poor adhesive

Poor quality adhesive

DOES NOT STICK

Size-Overall26%▇▅▄▆▄█

Not fit for purpose

Larger roll and I was expecting

Tiny

Advertised Vs Actual Product10%▄▁▂▄█▃

Maybe it was my fault for not fully understanding the dimensions

Not as advertised in the description

wrong description

Quality-Overall6%▁█▂▆▅▅

It is not a quality that was advertised

Absolutely rubbish

Low quality

Value For Money4%▁▅▆▆█▅

at very poor value per metre

My only issue is value

it is much more expensive

FAQ

Common Gaffa Tape questions

Answered from the same tracked data.