Is gaffa tape profitable to sell on Amazon United Kingdom?

The niche generates £43K/yr across 19 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Skip it (43/100).

How competitive is the gaffa tape niche?

13 brands and 90 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in gaffa tape?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Thickness. The return rate is 0.2%.

When does demand for gaffa tape peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the gaffa tape niche?

Listings span £2.52–£11.58; the average listing price is £6.59 (sweet spot $15–$100). The average incumbent carries 3,315 reviews — the moat a new listing must climb.

gaffa tape

Skip it

Prices mostly outside the sweet spot ($2.52–$11.58) — this niche doesn't clear our bar today.

Conversion

Incredible26.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,314.68

avg incumbent reviews — the moat a new listing must climb

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-0.9%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.59

avg listing price — sweet spot $15–$100

Market size

Bad£43K

£43K/yr · 25K searches

Price range

Bad£2.52–£11.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, gaffa tape is a £43K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 43/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

gaffa tape market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £33K–£40K; units × avg price
Conversion rate: 26.3%
Avg BSR: #20
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 4.2%
Avg brand age: 55 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

21%

ANI-SAFE - Don't Risk Less18%
Duck18%
Generic15%
JeeJaan13%
G4GADGET8%
Fyguard7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top gaffa tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Premium ANI-SAFE Black Duct Tape Gaffa Duck 50 Meters 50mm Wide 1 Roll of 50m x 50mm Heavy Duty DIY Cloth UV waterproof

ANI-SAFE - Don't Risk Less£5.974.4★128 rev

Duck Tape Original Black 50mm x 25m. The original high strength waterproof gaffer and duct adhesive cloth repair tape

Duck£3.724.4★12,830 rev

Gaffer Tape Black- 48mm x 45m (Pack of 3) - Strong Duct Tape Heavy Duty Adhesive Cloth Tape Super Sticky And Waterproof Gaffa Tape

Generic£8.364.1★2,015 rev

JeeJaan 3 Rolls of Silver Duct Tape 50mm x 50m Heavy Duty Waterproof Gaffa Tape for Electrical Plumbing Use Strong Adhesive Durable Ideal for Sealing Fixing and Wrapping Projects

JeeJaan£8.324.2★861 rev

Gorilla Tape Handy Roll Black 9m

GORILLA£2.524.6★29,954 rev

Newest

by launch date

Fyguard Black Duct Tape 3 Rolls 210 48 mm x 28 m Waterproof No Residue

Fyguard£8.92151 rev

8mo ago

Fyguard 3 Rolls Duct Tape 48mm x 28m Gaffa Tape 210 Heavy Duty Tape Weatherproof Waterproof for Household Garden Repairing Fastening Bundling (84m in Total)

Fyguard£8.84113 rev

8mo ago

G4GADGET Silver Duct Tape 50mm x 45m Heavy Duty | Weather Resistant Gaffa Tape | Extra Strong Adhesive Multi-Purpose Repair Tape | Industrial Grade for Sealing Wrapping Plumbing and Outdoor Repairs

G4GADGET£5.02102 rev

9mo ago

G4GADGET Gaffer Tape Black - 48mm x 45m (1 Roll) - Heavy Duty Duct Tape Waterproof Adhesive Cloth Tape Tear-Resistant and Multi-Purpose for Indoor Outdoor Use

G4GADGET£5.01250 rev

1y ago

Fyguard Duct Tape 48mm x 40m Pack of 3 Black Gaffer Tape

Fyguard£11.29190 rev

1y ago

What buyers say about gaffa tape

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness34%

“The adhesive is strong”

Quality-Overall14%

“Good Quality and delivered on time”

Value For Money13%

“Excellent value”

Strength9%

“Good strength”

Advertised Vs Actual Product8%

“As advertised”

Ease Of Use3%

“Very easy to use”

Durability3%

“Holds strong”

Water Resistance2%

“it does seem waterproof”

Thickness2%

“thicker than I expected”

Tear Resistance1%

“It doesn't tear easily”

What buyers complain about

Adhesion/Stickiness42%

“Poor adhesive”

Quality-Overall5%

“It is not a quality that was advertised”

Thickness5%

“is not as thick as the brands I have purchased off the shelf at my local hardware store”

Durability4%

“extremely difficult to break by pulling on it”

Water Resistance4%

“No guarantee waterproof”

Size-Overall3%

“Not fit for purpose”

Value For Money3%

“at very poor value per metre”

Advertised Vs Actual Product3%

“Maybe it was my fault for not fully understanding the dimensions”

Strength2%

“Very thin and flimsy”

Tear Resistance2%

“not as easy to tear”

Top return reasons

Adhesion/Stickiness28%

Size-Overall26%

Advertised Vs Actual Product10%

Quality-Overall6%

Value For Money4%

Color4%

Thin3%

Strength3%