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Fuses

Fail

The top 5 brands take 100% of clicks, so Fuses is a Fail.

Flapen Score
36
36 / 100
Ranks 2,049 of 2,225 DIY & Tools niches · −13 vs the category median of 49
Market size
£329K/yr319K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
96%top-5 click share · 4 brands · 5 sellers

Flapen Score

Fuses against its category

The dotted line is the DIY & Tools average. Past it, Fuses is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fuses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fuses 319K times last year and spent an estimated £329K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

20.7% of searches ended in a purchase last week.

Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £329K a year.

Searches, last 12 months
319K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
20.7%
Market size, estimated
£329Ka year
Peak month
January1.5× the quietest month
Top search term
fuses96K searches a year

02 · Price

A sale here is worth £4.99.

Listings sell for £4.99 on average, from £3.19 to £8.36. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At £4.99 that is £30K to £40K a year per listing.

Average price
£4.99under the $15 to $100 sweet spot
Price range
£3.19–£8.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
6,000–8,000
Revenue per listing a year
£30K–£40K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #7 within Electrical. It carries 3,782 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#7in Electrical
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,782per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Fuses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£49K£99K£148K£198K1K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • HUAREW47%
  • BOJACK38%
  • zetmet10%
  • KONAMO6%

Demand

Fuses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Fuses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fuses96K/yr
  • fuse39K/yr
  • fuses mixed household uk43K/yr
  • 10amp fuses uk17K/yr
  • fuses 13/10/5/3 amp fuses17K/yr
  • 5amp fuses uk11K/yr
  • plug fuses10K/yr
  • 10a fuse13K/yr
  • 10 amp fuses for plug uk12K/yr
  • 5 amp fuses uk10K/yr

Reviews and returns

What reviews say buyers love and hate about Fuses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product25%−0.02

no 13a as advertised

Size-Overall25%−0.04

Not fit for purpose

Not true to size as a normal fuse ended up throwing them

Socket/Port/Plug25%−0.05

the socket had started to melt

Quality-Overall13%−0.08

Rubbish

Smell13%−0.02

it started smelling of burning again within 48 hours

Love

Value For Money42%+4.06

Excellent value

Good price

Great value

Quality-Overall17%−0.08

Good quality product easy to use

Excellent product

Good variety

Advertised Vs Actual Product11%−0.02

As Advertised

As described

Exactly what I needed

Ease Of Use9%+0.43

Handy

Very handy to have

So handy

Size-Overall4%−0.04

they fit perfectly with no issues

Perfect pack size

There is a good range of sizes that should meet all my needs

Return

0.2% Return rate 52% Fixable by listing

Size-Overall51%▅▆▅█▃▅

Not fit for purpose

Not true to size as a normal fuse ended up throwing them

Functionality-Overall21%█▆▁▁▇▁
Compatibility-Overall10%▁▁▁▁█▁
Quality-Overall5%▁▁█▁▄▁

Rubbish

Defective Material/Parts5%▁▁▁▁▅█

FAQ

Common Fuses questions

Answered from the same tracked data.