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Furniture Pads Floor Protectors

Fail

Prices span $2.53–$8.29, mostly outside the sweet spot, so Furniture Pads Floor Protectors is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£493K/yr680K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
60%top-5 click share · 13 brands · 49 sellers

Flapen Score

Furniture Pads Floor Protectors against its category

The dotted line is the DIY & Tools average. Past it, Furniture Pads Floor Protectors is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Furniture Pads Floor Protectors market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Furniture Pads Floor Protectors 680K times last year and spent an estimated £493K. The top 5 brands take 84% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

12.8% of searches ended in a purchase last week.

Shoppers searched for this 680K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £493K a year.

Searches, last 12 months
680K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
12.8%
Market size, estimated
£493Ka year
Peak month
November1.4× the quietest month
Top search term
furniture pads floor protectors155K searches a year

02 · Price

A sale here is worth £5.67.

Listings sell for £5.67 on average, from £2.53 to £8.29. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At £5.67 that is £14K to £17K a year per listing.

Average price
£5.67under the $15 to $100 sweet spot
Price range
£2.53–£8.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,500–3,000
Revenue per listing a year
£14K–£17K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #19 within Furniture Hardware. It carries 10,503 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#19in Furniture Hardware
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,503per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Furniture Pads Floor Protectors products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£49K£74K£99K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

49

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

13%

  • X-Protector32%
  • shinfly22%
  • Yelanon19%
  • Vicloon8%
  • ARVO4%
  • Ansible3%
  • Open — no brand owns it (7 brands, 13%)

Demand

Furniture Pads Floor Protectors search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Furniture Pads Floor Protectors search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • furniture pads floor protectors155K/yr
  • felt pads for furniture feet121K/yr
  • furniture pads71K/yr
  • floor protectors for furniture legs61K/yr
  • felt pads57K/yr
  • felt furniture pads27K/yr
  • table leg floor protectors22K/yr
  • sofa leg floor protectors22K/yr
  • sofa feet protectors for wooden floors20K/yr
  • felt pads for furniture18K/yr

Reviews and returns

What reviews say buyers love and hate about Furniture Pads Floor Protectors

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness19%−0.10

do not stick very well

Adhesive is of poor quality

Adhesive is not strong on the pads

Size-Overall12%+0.07

Not fit for purpose

These are alot bigger than I thought

They are a bit on the Small size

Durability11%−0.12

they're not durable enough

they're all falling apart

a few days before one completely fell off

Quality-Overall7%+1.83

Poor quality or poor installation

Poor quality

Definitely not the best product

Advertised Vs Actual Product6%−0.03

Not as advertised

Not like the pictures

not quite what was advertised

Love

Quality-Overall19%+1.83

Excellent Product

Great quality pads and fantastic value

The furniture pads are of good quality

Adhesion/Stickiness14%−0.10

Good adhesion

decent adhesive

stick really well

Size-Overall14%+0.07

Good range of sizes

Fits perfectly

Easy to fit

Value For Money12%+0.73

Value for money

Amazing price

Excellent value

Advertised Vs Actual Product9%−0.03

Exactly as described

Exactly what I wanted

Do the job

Return

0.6% Return rate 82% Fixable by listing

Size-Overall71%▇▇█▇██

Not fit for purpose

These are alot bigger than I thought

They are a bit on the Small size

Adhesion/Stickiness5%▄▅▆█▅▇

do not stick very well

Adhesive is of poor quality

Adhesive is not strong on the pads

Color4%▇▅█▆▇▂
Quality-Overall3%█▃▃▃▃▂

Poor quality or poor installation

Poor quality

Definitely not the best product

Material Quality2%▂█▃▂▃▂

FAQ

Common Furniture Pads Floor Protectors questions

Answered from the same tracked data.