front door lock
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£20.85avg listing price — sweet spot $15–$100
Price range
Great£5.11–£61.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good952.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£289K£289K/yr · 392K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.8%return rate — above 5% kills the launch gate
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, front door lock is a £289K/yr Amazon United Kingdom market (392K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
front door lock market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £261K–£313K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #97
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 3.2%
- Avg brand age
- 39 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
78
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Yale86%
- Sterling6%
- Garden Mile5%
- DIDA2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top front door lock search terms
- yale door lock101K/yr
- front door lock60K/yr
- door locks for front door33K/yr
- yale lock45K/yr
- yale lock barrel and keys set32K/yr
- deadlock22K/yr
- night latch door lock12K/yr
- front door lock with key13K/yr
- night latch11K/yr
- yale nightlatch8K/yr
Top front door lock products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yale P-77-ENB-PB-60 - Traditional Nightlatch - 60mm - Electro Nickel Brass Finish - Standard Security
Yale£12.964.6★3,126 rev
Yale P-89-DMG-PB-60 Deadlocking Nightlatch Automatic Deadlock Dark Metallic Finish/Brass Cylinder High Security Outdoor Lock Front Door Latch
Yale£19.384.6★1,949 rev
Yale B-706-CH-CH-40 706 Traditional Nightlatch Bright Nickel
Yale£13.784.5★224 rev
Yale YALP89CH Security Lock Polished Chrome 60
Yale£23.254.6★956 rev
Garden Mile 3 Key Rim Night Latch Door Lock - Polished Brass Gate Lock Extra Security Front Door Lock Latches Fixings Backset Cylinder Safety for Gate Shed Latch Flat Smart
Garden Mile£8.283.7★381 rev
Newest
by launch date
DIDA Traditional Nightlatch with 3 Copper Keys Premium Solid Brass Rim Cylinder 60mm Backset Suitable for Doors 38 to 57 mm Thick Gold Nickel Finish 5-Year Warranty High Security Front Door Lock
DIDA£12.71208 rev
Garden Mile 3 Key Rim Night Latch Door Lock - Polished Brass Gate Lock Extra Security Front Door Lock Latches Fixings Backset Cylinder Safety for Gate Shed Latch Flat Smart
Garden Mile£8.28381 rev
Yale B-706-CH-CH-40 706 Traditional Nightlatch Bright Nickel
Yale£13.78224 rev
Yale B-YS3-3535NT Anti-Snap 3 Star Euro Thumbturn Cylinder High Security 35:35 (70mm) Nickel Finish
Yale£28.17389 rev
Yale B-YS3-3535N Anti-Snap 3 Star Euro Double Cylinder High Security 35:35 (70mm) Nickel Finish
Yale£26.95997 rev
Trending
90-day click momentum
Sterling RCB100 Replacement 5 Pin Rim Cylinder Brass Plated
Sterling£5.114.6★
YALE Keyless Connected Smart Lock - CHROME PLATED
Yale£61.734.1★
Yale Replacement Rim Cylinder Suitable for Doors 4 Keys Provided P-chrome 4 Keys 38 - 57 mm
Yale£6.814.7★
Yale B-85-CH-CH-40 Deadlocking Nightlatch 40 mm Chrome Finish High Security with Automatic Deadlock
Yale£19.474.7★
Yale British Standard 5 Lever Mortice Deadlock High Security Visi Pack Suitable for External Doors Brass Finish 2.5 Inch/64 mm
Yale£17.804.6★
What buyers say about front door lock
What buyers praise and complain about, mined from review topics.What buyers love
“smooth to lock”
“Very well made product”
“Easy fit”
“worth the price”
“Easy installation”
“Simple, solid door security”
“Just as in the description”
“durable”
“The mechanism is robust and operates smoothly”
“Chrome finish, nice design”
What buyers complain about
“The lock is absolutely unusable”
“Cheap”
“Broke while trying to install”
“It did not fit my door”
“instructions are terrible”
“the screws supplied are woefully inadequate”
“didn't last for more than 3 months”
“making intermittent sounds”
“£65 for 5 keys is very expensive”
“Batteries drain constantly”
Top return reasons
Common questions
- Is front door lock profitable to sell on Amazon United Kingdom?
- The niche generates £289K/yr across 19 tracked products. 90-day search growth is -4.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the front door lock niche?
- 4 brands and 78 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in front door lock?
- Top complaints mined from reviews: Locking Mechanism, Quality-Overall, Assembly/Installation. The return rate is 4.8%.
- When does demand for front door lock peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the front door lock niche?
- Listings span £5.11–£61.73; the average listing price is £20.85 (sweet spot $15–$100). The average incumbent carries 953 reviews — the moat a new listing must climb.