Front Door Lock
FailThe top 5 brands take 100% of clicks, so Front Door Lock is a Fail.
- Flapen Score
- 41 / 100Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 4941
- Market size
- £289K/yr392K searches / yr
- 90-day growth
- -4.2%search demand this quarter
- Competition
- 64%top-5 click share · 4 brands · 78 sellers
Flapen Score
Front Door Lock against its category
The dotted line is the DIY & Tools average. Past it, Front Door Lock is stronger. Inside it, weaker.
Market
The Front Door Lock market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Front Door Lock 392K times last year and spent an estimated £289K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £289K a year.
- Searches, last 12 months
- 392K
- Growth, 90 days vs prior 90
- -4.2%
- Conversion, latest week
- 3.5%
- Market size, estimated
- £289Ka year
- Peak month
- November1.2× the quietest month
- Top search term
- yale door lock101K searches a year
02 · Price
A sale here is worth £20.85.
Listings sell for £20.85 on average, from £5.11 to £61.73. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £20.85 that is £10K to £16K a year per listing.
- Average price
- £20.85inside the $15 to $100 sweet spot
- Price range
- £5.11–£61.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £10K–£16K
- Returns
- 4.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #97 within Door Hardware & Locks. It carries 953 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 3.2%
- Average rank
- #97in Door Hardware & Locks
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 953per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Front Door Lock products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Yale P-77-ENB-PB-60 - Traditional Nightlatch - 60mm - Electro Nickel Brass Finish - Standard Security
- Price
- £12.96
- Rating
- 4.6/5
- Reviews
- 3,126
- Age
- 20y ago
Yale P-89-DMG-PB-60 Deadlocking Nightlatch Automatic Deadlock Dark Metallic Finish/Brass Cylinder High Security Outdoor Lock Front Door Latch
- Price
- £19.38
- Rating
- 4.6/5
- Reviews
- 1,949
- Age
- 19y ago
Yale B-706-CH-CH-40 706 Traditional Nightlatch Bright Nickel
- Price
- £13.78
- Rating
- 4.5/5
- Reviews
- 224
- Age
- 5y ago
Yale YALP89CH Security Lock Polished Chrome 60
- Price
- £23.25
- Rating
- 4.6/5
- Reviews
- 956
- Age
- 15y ago
Garden Mile 3 Key Rim Night Latch Door Lock - Polished Brass Gate Lock Extra Security Front Door Lock Latches Fixings Backset Cylinder Safety for Gate Shed Latch Flat Smart
- Price
- £8.28
- Rating
- 3.7/5
- Reviews
- 381
- Age
- 3y ago
Trending
90-day click momentum
Sterling RCB100 Replacement 5 Pin Rim Cylinder Brass Plated
- Price
- £5.11
- Rating
- 4.6/5
- Reviews
- 555
- Age
- 18y ago
YALE Keyless Connected Smart Lock - CHROME PLATED
- Price
- £61.73
- Rating
- 4.1/5
- Reviews
- 1,096
- Age
- 10y ago
Yale Replacement Rim Cylinder Suitable for Doors 4 Keys Provided P-chrome 4 Keys 38 - 57 mm
- Price
- £6.81
- Rating
- 4.7/5
- Reviews
- 1,844
- Age
- 10y ago
Yale B-85-CH-CH-40 Deadlocking Nightlatch 40 mm Chrome Finish High Security with Automatic Deadlock
- Price
- £19.47
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 15y ago
Yale British Standard 5 Lever Mortice Deadlock High Security Visi Pack Suitable for External Doors Brass Finish 2.5 Inch/64 mm
- Price
- £17.80
- Rating
- 4.6/5
- Reviews
- 895
- Age
- 19y ago
Newest
by launch date
DIDA Traditional Nightlatch with 3 Copper Keys Premium Solid Brass Rim Cylinder 60mm Backset Suitable for Doors 38 to 57 mm Thick Gold Nickel Finish 5-Year Warranty High Security Front Door Lock
- Price
- £12.71
- Rating
- 3.8/5
- Reviews
- 208
- Age
- 3y ago
Garden Mile 3 Key Rim Night Latch Door Lock - Polished Brass Gate Lock Extra Security Front Door Lock Latches Fixings Backset Cylinder Safety for Gate Shed Latch Flat Smart
- Price
- £8.28
- Rating
- 3.7/5
- Reviews
- 381
- Age
- 3y ago
Yale B-706-CH-CH-40 706 Traditional Nightlatch Bright Nickel
- Price
- £13.78
- Rating
- 4.5/5
- Reviews
- 224
- Age
- 5y ago
Yale B-YS3-3535NT Anti-Snap 3 Star Euro Thumbturn Cylinder High Security 35:35 (70mm) Nickel Finish
- Price
- £28.17
- Rating
- 4.4/5
- Reviews
- 389
- Age
- 9y ago
Yale B-YS3-3535N Anti-Snap 3 Star Euro Double Cylinder High Security 35:35 (70mm) Nickel Finish
- Price
- £26.95
- Rating
- 4.6/5
- Reviews
- 997
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
78
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Yale86%
- Sterling6%
- Garden Mile5%
- DIDA2%
Demand
Front Door Lock search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Front Door Lock search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- yale door lock101K/yr
- front door lock60K/yr
- door locks for front door33K/yr
- yale lock45K/yr
- yale lock barrel and keys set32K/yr
- deadlock22K/yr
- night latch door lock12K/yr
- front door lock with key13K/yr
- night latch11K/yr
- yale nightlatch8K/yr
Reviews and returns
What reviews say buyers love and hate about Front Door Lock
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The lock is absolutely unusable
Lock barrel has broken already
The lock suddenly stopped working
Cheap
Low quality
Poor quality screws
Broke while trying to install
Most likely misassembled - doesn't work
It did not fit my door
Didnt fit
Unfortunately, I had to return it because I ordered the wrong size,
instructions are terrible
insufficient instructions
Great lock; terrible instructions
Love
smooth to lock
The mechanism is robust and operates smoothly
Genuinely great lock
Very well made product
the overall build quality feels reassuringly robust
Excellent quality
Easy fit
Easy to fit
Fits every time
worth the price
Excellent value
Best Value
Easy installation
Installation & Fit
you definitely get your value from money as the installation was so quick
Return
4.8% Return rate 68% Fixable by listing
It did not fit my door
Didnt fit
Unfortunately, I had to return it because I ordered the wrong size,
The lock is absolutely unusable
Lock barrel has broken already
The lock suddenly stopped working
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Front Door Lock questions
Answered from the same tracked data.