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Frog Tape

Fail

The top 5 brands take 100% of clicks, so Frog Tape is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£616K/yr429K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
73%top-5 click share · 4 brands · 179 sellers

Flapen Score

Frog Tape against its category

The dotted line is the DIY & Tools average. Past it, Frog Tape is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frog Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Frog Tape 429K times last year and spent an estimated £616K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

17.4% of searches ended in a purchase last week.

Shoppers searched for this 429K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £616K a year.

Searches, last 12 months
429K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
17.4%
Market size, estimated
£616Ka year
Peak month
February1.6× the quietest month
Top search term
frog tape281K searches a year

02 · Price

A sale here is worth £8.24.

Listings sell for £8.24 on average, from £4.33 to £17.57. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £8.24 that is £66K to £82K a year per listing.

Average price
£8.24under the $15 to $100 sweet spot
Price range
£4.33–£17.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
8,000–10,000
Revenue per listing a year
£66K–£82K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Adhesives & Sealers. It carries 13,084 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Adhesives & Sealers
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,084per listing
Listings tracked
16

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Frog Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£31K£62K£92K£123K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

179

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Frog Tape96%
  • GAUDER2%
  • Eagle smart1%
  • Fyguard1%

Demand

Frog Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Frog Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frog tape281K/yr
  • frog tape masking tape for painting69K/yr
  • decorators tape22K/yr
  • frogtape30K/yr
  • green frog tape8K/yr
  • frogtape painters masking tape6K/yr
  • painting tape for decorating6K/yr
  • frog tape green6K/yr
  • frog masking tape3K/yr

Reviews and returns

What reviews say buyers love and hate about Frog Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality43%−0.25

it pulled of the paint underneath the tape when I removed the tape

Paint peeling disaster

Pulled all the paint off when peeled back

Adhesion/Stickiness13%+2.01

not as sticky as I thought

It was a bit too sticking

Pretty sticky

Quality-Overall11%−0.04

rubbish

Quality has dropped

Rubbish

Value For Money3%+1.53

Expensive

the price is abit steep

Waste of money

Strength3%−0.01

Very weak

slightly flawed

Love

Adhesion/Stickiness29%+2.01

Strong and good adhesion

sticks perfectly

Good adhesive

Quality-Overall15%−0.04

Excellent product

Quality product and easy to use

Good quality masking tape

Value For Money12%+1.53

Good value for money

Good price

Great value

Paint Quality12%−0.25

Great item for doing paintwork

Great for paint work protection

Perfect for freshly painted walls

Ease Of Use11%+0.37

Easy to use

easy to handle

Great and very handy

Return

0.3% Return rate 33% Fixable by listing

Size-Overall23%▄▃▄█▆▆

small rolls not full size

Adhesion/Stickiness19%▄█▆▄▄▄

not as sticky as I thought

It was a bit too sticking

Pretty sticky

Paint Quality18%█▅▅▆▇█

it pulled of the paint underneath the tape when I removed the tape

Paint peeling disaster

Pulled all the paint off when peeled back

Quality-Overall6%▁█▄█▅▂

rubbish

Quality has dropped

Rubbish

Functionality-Overall6%▇▅▅▃█▁

Didn't work

FAQ

Common Frog Tape questions

Answered from the same tracked data.