Framing Hammer
FailThe top 5 brands take 96% of clicks, so Framing Hammer is a Fail.
- Flapen Score
- 45 / 100Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 4945
- Market size
- £175K/yr232K searches / yr
- 90-day growth
- -18.0%search demand this quarter
- Competition
- 45%top-5 click share · 9 brands · 79 sellers
Flapen Score
Framing Hammer against its category
The dotted line is the DIY & Tools average. Past it, Framing Hammer is stronger. Inside it, weaker.
Market
The Framing Hammer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Framing Hammer 232K times last year and spent an estimated £175K. The top 5 brands take 96% of clicks. Demand peaks in Oct. Flapen scores it 45 out of 100, a Fail.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £175K a year.
- Searches, last 12 months
- 232K
- Growth, 90 days vs prior 90
- -18.0%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £175Ka year
- Peak month
- October1.8× the quietest month
- Top search term
- estwing hammer88K searches a year
02 · Price
A sale here is worth £34.36.
Listings sell for £34.36 on average, from £10.22 to £54.47. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £34.36 that is £3K to £9K a year per listing.
- Average price
- £34.36inside the $15 to $100 sweet spot
- Price range
- £10.22–£54.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£9K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
48% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #73 within Hand Tools. It carries 1,016 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 82%
- Out of stock, average day
- 2.2%
- Average rank
- #73in Hand Tools
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,016per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Framing Hammer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Estwing E6-15SR Ultra Claw Hammer NVG 425g (15oz) Blue
- Price
- £41.34
- Rating
- 4.6/5
- Reviews
- 704
- Age
- 13y ago

Ultra Framing Hammer NVG 540g (19oz)
- Price
- £47.78
- Rating
- 4.6/5
- Reviews
- 527
- Age
- 13y ago

Estwing ESTE316C 14-218 16-Ounce Claw Hammer with Nylon Vinyl Cushion Grip Handle Smooth Face 1-Pack Blue White
- Price
- £30.68
- Rating
- 4.8/5
- Reviews
- 1,417
- Age
- 22y ago

Estwing E20C Curved Claw Hammer - Leather Grip Blue Finish 560g (20oz)
- Price
- £36.49
- Rating
- 4.8/5
- Reviews
- 796
- Age
- 19y ago

Estwing E15SR ESEBM Ultra Hammer 15 oz (Ounces) Short Handle
- Price
- £43.39
- Rating
- 4.6/5
- Reviews
- 490
- Age
- 13y ago
Trending
90-day click momentum
Fiskars carpenters hammer IsoCore XXL for hammering in nails length: 41 cm weight: 1.02 kg black/orange 1020216
- Price
- £45.58
- Rating
- 4.6/5
- Reviews
- 1,488
- Age
- 8y ago

Estwing E6-15SR Ultra Claw Hammer NVG 425g (15oz) Blue
- Price
- £41.34
- Rating
- 4.6/5
- Reviews
- 704
- Age
- 13y ago

Estwing E3/20c Curved Claw Hammer - Vinyl Grip 20oz
- Price
- £34.73
- Rating
- 4.8/5
- Reviews
- 1,075
- Age
- 22y ago

OX Pro 20oz/560g Smooth Face Framing Hammer with Magnetic Nail Starter Forged One Piece Steel Head Straight Claw End Curved American Hickory Handle with TPR Grip OX-P088920
- Price
- £20.17
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 1y ago

OX OX-P082920 Straight Rip Claw Hammer 20 oz with Non-slip Handle - Precision Balanced Hammer Tool Ideal for Carpenters and Electricians Multi-colour
- Price
- £19.11
- Rating
- 4.6/5
- Reviews
- 411
- Age
- 11y ago
Newest
by launch date
OX Pro 20oz/560g Smooth Face Framing Hammer with Magnetic Nail Starter Forged One Piece Steel Head Straight Claw End Curved American Hickory Handle with TPR Grip OX-P088920
- Price
- £20.17
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 1y ago

HAUTMEC 20 oz. One Piece Forged Framing Hammer with Straight Rip Claw Hammer Milled Face Shock-Absorbing Grip with Magnetic Nail Holder HT0371-HM
- Price
- £22.80
- Rating
- 4.5/5
- Reviews
- 99
- Age
- 2y ago

IRWIN Framing Hammer 24oz Steel Demolition Hammer with Magnetic Nail Starter (IWHT51024)
- Price
- £30.34
- Rating
- 4.7/5
- Reviews
- 505
- Age
- 2y ago

E3/20C Curved Claw Hammer - Red Vinyl Grip 560g (20oz)
- Price
- £34.01
- Rating
- 4.1/5
- Reviews
- 28
- Age
- 3y ago

Roughneck Gorilla ROU11001 V-Series Framing Hammer 16oz/454g
- Price
- £22.12
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
79
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
45%
Top 20: 89%
Open market
2%
- Estwing86%
- OX Tools5%
- HAUTMEC3%
- Roughneck1%
- Spec Ops1%
- Fiskars1%
- Open — no brand owns it (3 brands, 2%)
Demand
Framing Hammer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.8×
Search terms
Top Framing Hammer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- estwing hammer88K/yr
- framing hammer40K/yr
- estwing40K/yr
- estwing hammer 20oz18K/yr
- estwing hammer 16oz9K/yr
- straight claw hammer7K/yr
- estwing framing hammer7K/yr
- eswinghammer5K/yr
- carpenters hammer4K/yr
- estwing hammer 24oz5K/yr
Reviews and returns
What reviews say buyers love and hate about Framing Hammer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke straight away when trying to remove a nail
completely broken after 5m
Snapped after a week of use
Weird noise
Unreal for price
It looks like it either escaped quality control or is a factory reject
Im returning it for a refund as I dont believe this is acceptable quality for a brand-new Estwing product
It is a little longer than I expected
its bloody massive. I mean its huge
its bloody massive
Love
super quality comfortable to hold
Excellent quality
Excellent quality hammer
Its good that its not heavy either
Nice and light
it is however a good weight
super quality comfortable to hold
Excellent hammer- great weight ratio when holding at bottom or top of handle
perfect grip
So handy, got a good weight distribution on so makes using it easy, very durable
A lifelong, excellent hammer
Used them for years
good price for a fantastic piece of kit
Worth the money
Ok for price
Return
1.5% Return rate 42% Fixable by listing
It is a little longer than I expected
its bloody massive. I mean its huge
its bloody massive
It looks like it either escaped quality control or is a factory reject
Im returning it for a refund as I dont believe this is acceptable quality for a brand-new Estwing product
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Framing Hammer questions
Answered from the same tracked data.








