Framing Hammer
brand-locked demand (top 5 brands take 96% of clicks) — Framing Hammer doesn't clear our bar today.
Flapen Score
Is Framing Hammer profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Framing Hammer is a £175K/yr Amazon United Kingdom market (232K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct. Verdict: Skip it — 45/100.
Framing Hammer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.0% over the last 90 days and 2.2% of searches end in a purchase.
£175K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 33 products
Top Framing Hammer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Estwing E6-15SR Ultra Claw Hammer NVG 425g (15oz) Blue
- Price
- £41.34
- Rating
- 4.6/5
- Reviews
- 704
- Age
- 13y ago
Ultra Framing Hammer NVG 540g (19oz)
- Price
- £47.78
- Rating
- 4.6/5
- Reviews
- 527
- Age
- 13y ago
Estwing ESTE316C 14-218 16-Ounce Claw Hammer with Nylon Vinyl Cushion Grip Handle Smooth Face 1-Pack Blue White
- Price
- £30.68
- Rating
- 4.8/5
- Reviews
- 1,417
- Age
- 22y ago
Estwing E20C Curved Claw Hammer - Leather Grip Blue Finish 560g (20oz)
- Price
- £36.49
- Rating
- 4.8/5
- Reviews
- 796
- Age
- 19y ago
Estwing E15SR ESEBM Ultra Hammer 15 oz (Ounces) Short Handle
- Price
- £43.39
- Rating
- 4.6/5
- Reviews
- 490
- Age
- 13y ago
Trending
90-day click momentum
Fiskars carpenters hammer IsoCore XXL for hammering in nails length: 41 cm weight: 1.02 kg black/orange 1020216
- Price
- £45.58
- Rating
- 4.6/5
- Reviews
- 1,488
- Age
- 8y ago
Estwing E6-15SR Ultra Claw Hammer NVG 425g (15oz) Blue
- Price
- £41.34
- Rating
- 4.6/5
- Reviews
- 704
- Age
- 13y ago
Estwing E3/20c Curved Claw Hammer - Vinyl Grip 20oz
- Price
- £34.73
- Rating
- 4.8/5
- Reviews
- 1,075
- Age
- 22y ago
OX Pro 20oz/560g Smooth Face Framing Hammer with Magnetic Nail Starter Forged One Piece Steel Head Straight Claw End Curved American Hickory Handle with TPR Grip OX-P088920
- Price
- £20.17
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 1y ago
OX OX-P082920 Straight Rip Claw Hammer 20 oz with Non-slip Handle - Precision Balanced Hammer Tool Ideal for Carpenters and Electricians Multi-colour
- Price
- £19.11
- Rating
- 4.6/5
- Reviews
- 411
- Age
- 11y ago
Newest
by launch dateOX Pro 20oz/560g Smooth Face Framing Hammer with Magnetic Nail Starter Forged One Piece Steel Head Straight Claw End Curved American Hickory Handle with TPR Grip OX-P088920
- Price
- £20.17
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 1y ago
HAUTMEC 20 oz. One Piece Forged Framing Hammer with Straight Rip Claw Hammer Milled Face Shock-Absorbing Grip with Magnetic Nail Holder HT0371-HM
- Price
- £22.80
- Rating
- 4.5/5
- Reviews
- 99
- Age
- 2y ago
IRWIN Framing Hammer 24oz Steel Demolition Hammer with Magnetic Nail Starter (IWHT51024)
- Price
- £30.34
- Rating
- 4.7/5
- Reviews
- 505
- Age
- 2y ago
E3/20C Curved Claw Hammer - Red Vinyl Grip 560g (20oz)
- Price
- £34.01
- Rating
- 4.1/5
- Reviews
- 28
- Age
- 3y ago
Roughneck Gorilla ROU11001 V-Series Framing Hammer 16oz/454g
- Price
- £22.12
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
79
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
45%
Top 20: 89%
Open market
2%
- Estwing86%
- OX Tools5%
- HAUTMEC3%
- Roughneck1%
- Spec Ops1%
- Fiskars1%
- Open — no brand owns it (3 brands, 2%)
Framing Hammer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct · busiest ÷ quietest = 1.8×
Top Framing Hammer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- estwing hammer88K/yr
- framing hammer40K/yr
- estwing40K/yr
- estwing hammer 20oz18K/yr
- estwing hammer 16oz9K/yr
- straight claw hammer7K/yr
- estwing framing hammer7K/yr
- eswinghammer5K/yr
- carpenters hammer4K/yr
- estwing hammer 24oz5K/yr
What reviews say buyers love and hate about Framing Hammer
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“super quality comfortable to hold”
“Its good that its not heavy either”
“super quality comfortable to hold”
“So handy, got a good weight distribution on so makes using it easy, very durable”
“good price for a fantastic piece of kit”
What buyers complain about
75% of reviews“Broke straight away when trying to remove a nail”
“Weird noise”
“Unreal for price”
“It looks like it either escaped quality control or is a factory reject”
“It is a little longer than I expected”
Framing Hammer return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
42%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Framing Hammer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
