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Fragile Tape

Fail

Prices span $2.96–$9.70, mostly outside the sweet spot, so Fragile Tape is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£253K/yr218K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
63%top-5 click share · 11 brands · 13 sellers

Flapen Score

Fragile Tape against its category

The dotted line is the DIY & Tools average. Past it, Fragile Tape is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fragile Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fragile Tape 218K times last year and spent an estimated £253K. The top 5 brands take 87% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

23.4% of searches ended in a purchase last week.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £253K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
23.4%
Market size, estimated
£253Ka year
Peak month
November1.3× the quietest month
Top search term
fragile tape160K searches a year

02 · Price

A sale here is worth £4.95.

Listings sell for £4.95 on average, from £2.96 to £9.70. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £4.95 that is £12K to £15K a year per listing.

Average price
£4.95under the $15 to $100 sweet spot
Price range
£2.96–£9.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
£12K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #32 within Adhesives & Sealers. It carries 5,581 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
82%
Out of stock, average day
8.7%
Average rank
#32in Adhesives & Sealers
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,581per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Fragile Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£51K£76K£101K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

13

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

10%

  • Merrimen35%
  • Double Dragon30%
  • Stick Well13%
  • Packatape5%
  • Trojan Packaging4%
  • Triplast3%
  • Open — no brand owns it (5 brands, 10%)

Demand

Fragile Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Fragile Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fragile tape160K/yr
  • fragile tape for packing boxes25K/yr
  • fragile parcel tape4K/yr
  • fragile packing tape11K/yr
  • fragile11K/yr
  • fragile tape roll4K/yr
  • packing tape fragile3K/yr

Reviews and returns

What reviews say buyers love and hate about Fragile Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness36%−0.09

Very sticky

Didn't stick well

Not sticky enough

Strength11%+0.72

Great tape for boxing fragile

could be stronger

Note : Fragile

Quality-Overall9%−0.07

Extremely poor quality tapes

Inconsistent quality: Clear tapes 5/5

Awful quality

Durability6%−0.06

Break to easy then takes ages to get next bit off

Okay, hassle when it breaks

Thickness4%−0.06

Quite thin

Also found it is not that thick as i have purchased previously

very thin

Love

Adhesion/Stickiness31%−0.09

Good adhesion

Sticks very well

The tape has good adhesiveness

Quality-Overall19%−0.07

Excellent product

Good quality tapes

No complaints

Value For Money16%+2.49

Excellent value

excellent value

Great Deal

Advertised Vs Actual Product9%+0.44

Exactly as described

It does the job

Perfect did the job

Strength6%+0.72

holds on well

Good strength

Tape nice and strong

Return

0.1% Return rate 20% Fixable by listing

Adhesion/Stickiness40%▁▁▅▃▄█

Very sticky

Didn't stick well

Not sticky enough

Advertised Vs Actual Product13%█▁▁▁▃▁
Weight Heavy13%▁█▁▁▁▁

I would not call it heavy duty

NOT HEAVY DUTY

Quality-Overall13%▁▁█▇▁▁

Extremely poor quality tapes

Inconsistent quality: Clear tapes 5/5

Awful quality

Size-Overall7%▁▁▁█▁▁

FAQ

Common Fragile Tape questions

Answered from the same tracked data.