forstner drill bit set
Worth a lookShows low returns (1.3%), but soft demand (-17.2% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great£19.60avg listing price — sweet spot $15–$100
Price range
Great£7.73–£73.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good720.32avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£77K£77K/yr · 91K searches
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, forstner drill bit set is a £77K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
forstner drill bit set market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £59K–£78K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #210
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 7.0%
- Avg brand age
- 53 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
50
Top-5 brand share
60%
Top 20: 97%
Top-5 click share
52%
Top 20: 92%
Open market
34%
- flintronic22%
- IRWIN10%
- Amtech9%
- Aohoo9%
- YOKOCUT9%
- Yueqing Zhongji6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.6×
Top forstner drill bit set search terms
- forstner drill bit set47K/yr
- forstner bits20K/yr
- forstner drill bit11K/yr
- forstner bit set7K/yr
- forstner bit7K/yr
Top forstner drill bit set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
flintronic Forstner Drill Bit 6PCS(10 15 20 25 30 35mm) Cemented Carbide Woodworking Hole Saw HSS Drill Bit Set for Hand Drill/Bench Drill/Solid Wood Cork Splint Plywood Particle Board
flintronic£9.854.4★1,297 rev
Amtech - 5pc Forstner bit set flat-bottom holes in wood heat-treated steel wooden case sizes 15/20/25/30/35mm
Amtech£9.004.4★122 rev
Aohoo 16pcs Forstner Drill Bit Set Tungsten Steel HSS Titanium Coated Forstner Bits for for Wood Furniture Cabinets Cork Splint Particle Board(15/16/17/18/19/20/21/22/23/24/25/26/28/30/32/35mm)
Aohoo£12.604.5★2,283 rev
IRWIN Marples Forstner Bit Set Wood Drilling 8 Piece (1966892)
IRWIN£35.614.6★2,292 rev
YOKOCUT Forstner Drill Bit Tungsten Carbide Steel Wood Boring Bit Hex Shank Wood Tools Woodworking Hole Saw Set Forstner Drilling Bit Cutter Bit Set with Extention Rod & Adapter
YOKOCUT£13.254.4★171 rev
Newest
by launch date
GPtzlei Forstner Drill Bit Set 5 Pieces 15 20 25 30 35mm - HSS Woodworking Drill Bits for Door Hinge & Cabinet Making Flat Bottom Holes - Fits Hand Drills & Drill Presses
GPtzlei£16.1170 rev
Boomway 5-Piece Forstner Drill Bit Set Professional Wood Drilling Kit with Storage Case Metric Sizes for Woodworking and Cabinet Making (5)
BOOMWAY£12.400 rev
Yueqing Zhongji Forstner Bit Set 12 PCS Ø10-50mm
Yueqing Zhongji£25.4916 rev
HSAWBIT Forstner Drill Bits for Wood 7PCS Wood Drill Bit Set (12 13 14 18 23 35 50mm) Hole Cutter Woodworking Hinge Hole Saw
hsawbit£16.6813 rev
HSAWBIT Forstner Drill Bits for Wood 6PCS Wood Drill Bit Set (10 15 20 25 30 35mm) Hole Cutter Woodworking Hinge Hole Saw
hsawbit£14.0313 rev
Trending
90-day click momentumGPtzlei Forstner Drill Bit Set 5 Pieces 15 20 25 30 35mm - HSS Woodworking Drill Bits for Door Hinge & Cabinet Making Flat Bottom Holes - Fits Hand Drills & Drill Presses
GPtzlei£16.114.4★
15Pcs Forstner Bit Set 10mm-50mm Woodworking Drill Bits with Wooden Case Clean Cut Wood Hole Saw Set for Cabinet Making Furniture Building DIY Woodworking Projects
HSEAMALL£28.495.0★
Flintronic Forstner Drill Bit 19-Piece Set Tungsten Steel Wood Boring Bit
flintronic£16.564.5★
eROOSY 12PCS Wood Hole Cutter Drill Bit Set 10-50mm Forstner Drill Bit Set for Hardwood Softwood Plastic Plywood with Storage Case
eROOSY£19.445.0★
Boomway 5-Piece Forstner Drill Bit Set Professional Wood Drilling Kit with Storage Case Metric Sizes for Woodworking and Cabinet Making (5)
BOOMWAY£12.400.0★
What buyers say about forstner drill bit set
What buyers praise and complain about, mined from review topics.What buyers love
“the box is decent quality too”
“Good value”
“Easy to use”
“Nice selection of sizes”
“durable product”
“exactly what I hoped for”
“which keeps everything tidy”
“They actually work”
“has robust strength”
“Practical Forstner Set with a Handy Storage Box”
What buyers complain about
“Rubbish”
“found cheaper alternatives”
“Small thing”
“Not particularly durable”
“Not great - the 35mm is a real struggle gripping with a hand drill in18mm ply”
“the storage box leaves a bit to be desired”
“am surprised - and dont see this in any specifications - that the set is not metric”
“really they need cleaned up considerably with something like a needle / diamond file before use to make them cut as cleanly as they could”
“the catch feels quite flimsy”
“It takes a while”
Top return reasons
Common questions
- Is forstner drill bit set profitable to sell on Amazon United Kingdom?
- The niche generates £77K/yr across 28 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the forstner drill bit set niche?
- 23 brands and 50 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in forstner drill bit set?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 1.3%.
- When does demand for forstner drill bit set peak?
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the forstner drill bit set niche?
- Listings span £7.73–£73.21; the average listing price is £19.60 (sweet spot $15–$100). The average incumbent carries 720 reviews — the moat a new listing must climb.