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Forstner Drill Bit Set

Maybe

Returns run at only 1.3% of orders. But demand is soft, at -17.2% this quarter, so Forstner Drill Bit Set is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£77K/yr91K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
52%top-5 click share · 23 brands · 50 sellers

Flapen Score

Forstner Drill Bit Set against its category

The dotted line is the DIY & Tools average. Past it, Forstner Drill Bit Set is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Forstner Drill Bit Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Forstner Drill Bit Set 91K times last year and spent an estimated £77K. The top 5 brands take 60% of clicks. Demand peaks in Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
4.3%
Market size, estimated
£77Ka year
Peak month
November1.6× the quietest month
Top search term
forstner drill bit set47K searches a year

02 · Price

A sale here is worth £19.60.

Listings sell for £19.60 on average, from £7.73 to £73.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £19.60 that is £2K to £5K a year per listing.

Average price
£19.60inside the $15 to $100 sweet spot
Price range
£7.73–£73.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #210 within Power Tool Accessories. It carries 720 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#210in Power Tool Accessories
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
720per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Forstner Drill Bit Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

23 rising

Sellers

50

Top-5 brand share

60%

Top 20: 97%

Top-5 click share

52%

Top 20: 92%

Open market

34%

  • flintronic22%
  • IRWIN10%
  • Amtech9%
  • Aohoo9%
  • YOKOCUT9%
  • Yueqing Zhongji6%

Demand

Forstner Drill Bit Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Forstner Drill Bit Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • forstner drill bit set47K/yr
  • forstner bits20K/yr
  • forstner drill bit11K/yr
  • forstner bit set7K/yr
  • forstner bit7K/yr

Reviews and returns

What reviews say buyers love and hate about Forstner Drill Bit Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall30%−0.20

Rubbish

Poor jig

Very poor quality

Value For Money13%+2.38

found cheaper alternatives

This product was priced at £19.99 at the time of posting this review

Size-Overall9%−0.02

Small thing

losing it as the single boxes are tiny

middling

Durability6%−0.01

Not particularly durable

Not very durable

Grip6%−0.05

Not great - the 35mm is a real struggle gripping with a hand drill in18mm ply

Slow, tedious and prone to slipping

Love

Quality-Overall37%−0.20

the box is decent quality too

Decent quality

finish quality is excellent

Value For Money18%+2.38

Good value

Amazing Value for Money

The price was very reasonable

Ease Of Use11%+1.55

Easy to use

easy to access

easy to work with

Size-Overall10%−0.02

Nice selection of sizes

Fitted nicely with the drill

The set covers a decent range of sizes

Durability5%−0.01

durable product

durability compared to standard carbon steel

Bits feels heavy duty and robust

Return

1.3% Return rate 21% Fixable by listing

Quality-Overall36%▁▅███▄

Rubbish

Poor jig

Very poor quality

Size-Overall15%▁▁▁█▁█

Small thing

losing it as the single boxes are tiny

middling

Compatibility-Overall8%▁▁█▇▁▇
Defective Material/Parts8%▃█▂▁▁▁
Value For Money8%▁▁▁▁▁█

found cheaper alternatives

This product was priced at £19.99 at the time of posting this review

FAQ

Common Forstner Drill Bit Set questions

Answered from the same tracked data.