Foldable Step Stool

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months

208K

Growth, 90 days vs prior 90

-2.0%

Conversion, latest week

5.5%

Market size, estimated

£147Ka year

Peak month

January1.4× the quietest month

Top search term

foldable step stool42K searches a year

Listings sell for £12.79 on average, from £5.70 to £25.62. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £12.79 that is £1K to £3K a year per listing.

Average price

£12.79under the $15 to $100 sweet spot

Price range

£5.70–£25.62

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #25 within Building Supplies. It carries 6,038 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

77%

Out of stock, average day

5.3%

Average rank

#25in Building Supplies

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,038per listing

Listings tracked

39

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months