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Fob

Fail

The top 5 brands take 100% of clicks, so Fob is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£128K/yr48K searches / yr
90-day growth
-1.6%search demand this quarter
Competition
93%top-5 click share · 4 brands · 20 sellers

Flapen Score

Fob against its category

The dotted line is the DIY & Tools average. Past it, Fob is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fob market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fob 48K times last year and spent an estimated £128K. All 4 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-1.6%
Conversion, latest week
8.9%
Market size, estimated
£128Ka year
Peak month
February1.4× the quietest month
Top search term
paxton fobs14K searches a year

02 · Price

A sale here is worth £29.96.

Listings sell for £29.96 on average, from £12.16 to £66.55. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At £29.96 that is £22K to £30K a year per listing.

Average price
£29.96inside the $15 to $100 sweet spot
Price range
£12.16–£66.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
£22K–£30K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #2,278 within Safety & Security. It carries 79 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
11.0%
Average rank
#2,278in Safety & Security
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
79per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Fob products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£19K£38K£58K£77K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Paxton88%
  • SecureMyDoor5%
  • Generic4%
  • SAFEHITCH3%
  • Open — no brand owns it (0%)

Demand

Fob search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Fob search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paxton fobs14K/yr
  • fob11K/yr
  • fobs6K/yr
  • paxton5K/yr
  • door entry key fob5K/yr
  • paxton net2 fobs3K/yr
  • paxton fob2K/yr

Reviews and returns

What reviews say buyers love and hate about Fob

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Compatibility-Overall50%−0.12

Bought these and none worked with NET2 reader

Functionality-Overall50%−0.15

Dont work

Love

Value For Money75%+4.70

Best value

Good value

Great price

Compatibility-Overall17%−0.12

cards compatible with the system requirements

Quality-Overall8%+0.20

Good product

Return

0.7% Return rate 6% Fixable by listing

Compatibility-Overall62%▇▆▆▆██

Bought these and none worked with NET2 reader

Functionality-Overall19%▆█▃▅▆▁

Dont work

Advertised Vs Actual Product4%▁▁█▁▁▁
Defective Material/Parts3%▁▁██▁▁
Certifications2%▁▁█▁▁▁

FAQ

Common Fob questions

Answered from the same tracked data.