- Flapen Score
- 48 / 100Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 4948
- Market size
- £128K/yr48K searches / yr
- 90-day growth
- -1.6%search demand this quarter
- Competition
- 93%top-5 click share · 4 brands · 20 sellers
Flapen Score
Fob against its category
The dotted line is the DIY & Tools average. Past it, Fob is stronger. Inside it, weaker.
Market
The Fob market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fob 48K times last year and spent an estimated £128K. All 4 brands take every click. Flapen scores it 48 out of 100, a Fail.
01 · Demand
8.9% of searches ended in a purchase last week.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- -1.6%
- Conversion, latest week
- 8.9%
- Market size, estimated
- £128Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- paxton fobs14K searches a year
02 · Price
A sale here is worth £29.96.
Listings sell for £29.96 on average, from £12.16 to £66.55. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At £29.96 that is £22K to £30K a year per listing.
- Average price
- £29.96inside the $15 to $100 sweet spot
- Price range
- £12.16–£66.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £22K–£30K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #2,278 within Safety & Security. It carries 79 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 100%
- Out of stock, average day
- 11.0%
- Average rank
- #2,278in Safety & Security
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 79per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Fob products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Paxton Fob 695-644 Net2 Proximity keyfobs Box one Color 10 Count (Pack of 1)
- Price
- £28.87
- Rating
- 4.6/5
- Reviews
- 353
- Age
- 14y ago

Paxton Fob 695-644 Net2 proximity keyfobs box of 10 by Paxton
- Price
- £29.56
- Rating
- 4.8/5
- Reviews
- 68
- Age
- 9y ago

Paxton 010-170 Proximity Key Fob Pack of 10
- Price
- £36.10
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 4y ago

SecureMyDoor - RFID Proximity Fobs in Blue - Token - Fob - Tag - 125kHz Card Key - Ideal for Digital Keypad | Proximity Reader | Door Entry Access Control Security System (20)
- Price
- £12.16
- Rating
- 3.7/5
- Reviews
- 47
- Age
- 3y ago

Paxton Net2 Compatible Fobs- 10 Pack
- Price
- £16.43
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 2y ago
Trending
90-day click momentum
Paxton Fob 695-644 Net2 proximity keyfobs box of 10 by Paxton
- Price
- £29.56
- Rating
- 4.8/5
- Reviews
- 68
- Age
- 9y ago

Paxton Access Compatible Cards - 10 Pack - Fully Net2 Compatible - Alternative to Part Code 692-500 Non OEM Proximity Cards - 5 Year Guarantee (PVC)
- Price
- £20.08
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 2y ago

SecureMyDoor - RFID Proximity Fobs in Blue - Token - Fob - Tag - 125kHz Card Key - Ideal for Digital Keypad | Proximity Reader | Door Entry Access Control Security System (20)
- Price
- £12.16
- Rating
- 3.7/5
- Reviews
- 47
- Age
- 3y ago

Paxton Net2 Compatible Fobs- 10 Pack
- Price
- £16.43
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 2y ago

Paxton Fob 695-644 Net2 Proximity keyfobs Box one Color 10 Count (Pack of 1)
- Price
- £28.87
- Rating
- 4.6/5
- Reviews
- 353
- Age
- 14y ago
Newest
by launch date
Paxton Net2 Compatible Fobs- 10 Pack
- Price
- £16.43
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 2y ago

Paxton Access Compatible Cards - 10 Pack - Fully Net2 Compatible - Alternative to Part Code 692-500 Non OEM Proximity Cards - 5 Year Guarantee (PVC)
- Price
- £20.08
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 2y ago

SecureMyDoor - RFID Proximity Fobs in Blue - Token - Fob - Tag - 125kHz Card Key - Ideal for Digital Keypad | Proximity Reader | Door Entry Access Control Security System (20)
- Price
- £12.16
- Rating
- 3.7/5
- Reviews
- 47
- Age
- 3y ago

Paxton 010-170 Proximity Key Fob Pack of 10
- Price
- £36.10
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 4y ago

Paxton Fob 695-644 Net2 proximity keyfobs box of 10 by Paxton
- Price
- £29.56
- Rating
- 4.8/5
- Reviews
- 68
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Paxton88%
- SecureMyDoor5%
- Generic4%
- SAFEHITCH3%
- Open — no brand owns it (0%)
Demand
Fob search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Fob search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- paxton fobs14K/yr
- fob11K/yr
- fobs6K/yr
- paxton5K/yr
- door entry key fob5K/yr
- paxton net2 fobs3K/yr
- paxton fob2K/yr
Reviews and returns
What reviews say buyers love and hate about Fob
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bought these and none worked with NET2 reader
Dont work
Love
Best value
Good value
Great price
cards compatible with the system requirements
Good product
Return
0.7% Return rate 6% Fixable by listing
Bought these and none worked with NET2 reader
Dont work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fob questions
Answered from the same tracked data.








