Is fob profitable to sell on Amazon United Kingdom?

The niche generates £128K/yr across 7 tracked products. 90-day search growth is -1.6%. Flapen's verdict: Skip it (48/100).

How competitive is the fob niche?

4 brands and 20 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in fob?

Top complaints mined from reviews: Compatibility-Overall, Functionality-Overall. The return rate is 0.7%.

When does demand for fob peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the fob niche?

Listings span £12.16–£66.55; the average listing price is £29.96 (sweet spot $15–$100). The average incumbent carries 79 reviews — the moat a new listing must climb.

fob

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Review moat

Incredible79.14

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible£29.96

avg listing price — sweet spot $15–$100

Price range

Great£12.16–£66.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay£128K

£128K/yr · 48K searches

Growth

Bad-1.6%

90-day search growth — must beat 0% to launch

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, fob is a £128K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

fob market data

Units sold / yr: 5K–6K; avg 750–1,000/product
Revenue / yr: £150K–£180K; units × avg price
Conversion rate: 8.9%
Avg BSR: #2,278
Page quality: 0%
Prime: 100%
Sponsored: 43%
Out of stock: 11.0%
Avg brand age: 36 months
Avg seller age: 187 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Paxton88%
SecureMyDoor5%
Generic4%
SAFEHITCH3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top fob search terms

paxton fobs14K/yr -0.8%12.7% conv.
fob11K/yr -16.8%0.8% conv.
fobs6K/yr +21.9%5.1% conv.
paxton5K/yr +0.2%3.2% conv.
door entry key fob5K/yr +0.7%0.3% conv.
paxton net2 fobs3K/yr +0.5%10.1% conv.
paxton fob2K/yr +6.0%7.6% conv.

All search terms

Top fob products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Paxton Fob 695-644 Net2 Proximity keyfobs Box one Color 10 Count (Pack of 1)

Paxton£28.874.6★353 rev

Paxton Fob 695-644 Net2 proximity keyfobs box of 10 by Paxton

Paxton£29.564.8★68 rev

Paxton 010-170 Proximity Key Fob Pack of 10

Paxton£36.103.0★1 rev

SecureMyDoor - RFID Proximity Fobs in Blue - Token - Fob - Tag - 125kHz Card Key - Ideal for Digital Keypad | Proximity Reader | Door Entry Access Control Security System (20)

SecureMyDoor£12.163.7★47 rev

Paxton Net2 Compatible Fobs- 10 Pack

Generic£16.434.7★5 rev

Newest

by launch date

Paxton Net2 Compatible Fobs- 10 Pack

Generic£16.435 rev

2y ago

Paxton Access Compatible Cards - 10 Pack - Fully Net2 Compatible - Alternative to Part Code 692-500 Non OEM Proximity Cards - 5 Year Guarantee (PVC)

SAFEHITCH£20.0823 rev

2y ago

SecureMyDoor - RFID Proximity Fobs in Blue - Token - Fob - Tag - 125kHz Card Key - Ideal for Digital Keypad | Proximity Reader | Door Entry Access Control Security System (20)

SecureMyDoor£12.1647 rev

3y ago

Paxton 010-170 Proximity Key Fob Pack of 10

Paxton£36.101 rev

4y ago

Paxton Fob 695-644 Net2 proximity keyfobs box of 10 by Paxton

Paxton£29.5668 rev

9y ago

What buyers say about fob

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money75%

“Best value”

Compatibility-Overall17%

“cards compatible with the system requirements”

Quality-Overall8%

“Good product”

What buyers complain about

Compatibility-Overall50%

“Bought these and none worked with NET2 reader”

Functionality-Overall50%

“Dont work”

Top return reasons

Compatibility-Overall62%

Functionality-Overall19%

Advertised Vs Actual Product4%

Defective Material/Parts3%

Certifications2%

Ease Of Use2%

Color2%

Magnetic Strength/Adsorption2%

Value For Money2%

Alarm/Timer Accuracy2%

Common questions

Is fob profitable to sell on Amazon United Kingdom?: The niche generates £128K/yr across 7 tracked products. 90-day search growth is -1.6%. Flapen's verdict: Skip it (48/100).
How competitive is the fob niche?: 4 brands and 20 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in fob?: Top complaints mined from reviews: Compatibility-Overall, Functionality-Overall. The return rate is 0.7%.
When does demand for fob peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the fob niche?: Listings span £12.16–£66.55; the average listing price is £29.96 (sweet spot $15–$100). The average incumbent carries 79 reviews — the moat a new listing must climb.

fob