Fob
brand-locked demand (top 5 brands take 100% of clicks) — Fob doesn't clear our bar today.
Flapen Score
Is Fob profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fob is a £128K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Fob: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -1.6% over the last 90 days and 8.9% of searches end in a purchase.
£128K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 7 products
Top Fob products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Paxton Fob 695-644 Net2 Proximity keyfobs Box one Color 10 Count (Pack of 1)
- Price
- £28.87
- Rating
- 4.6/5
- Reviews
- 353
- Age
- 14y ago
Paxton Fob 695-644 Net2 proximity keyfobs box of 10 by Paxton
- Price
- £29.56
- Rating
- 4.8/5
- Reviews
- 68
- Age
- 9y ago
Paxton 010-170 Proximity Key Fob Pack of 10
- Price
- £36.10
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 4y ago
SecureMyDoor - RFID Proximity Fobs in Blue - Token - Fob - Tag - 125kHz Card Key - Ideal for Digital Keypad | Proximity Reader | Door Entry Access Control Security System (20)
- Price
- £12.16
- Rating
- 3.7/5
- Reviews
- 47
- Age
- 3y ago
Paxton Net2 Compatible Fobs- 10 Pack
- Price
- £16.43
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 2y ago
Trending
90-day click momentumPaxton Fob 695-644 Net2 proximity keyfobs box of 10 by Paxton
- Price
- £29.56
- Rating
- 4.8/5
- Reviews
- 68
- Age
- 9y ago
Paxton Access Compatible Cards - 10 Pack - Fully Net2 Compatible - Alternative to Part Code 692-500 Non OEM Proximity Cards - 5 Year Guarantee (PVC)
- Price
- £20.08
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 2y ago
SecureMyDoor - RFID Proximity Fobs in Blue - Token - Fob - Tag - 125kHz Card Key - Ideal for Digital Keypad | Proximity Reader | Door Entry Access Control Security System (20)
- Price
- £12.16
- Rating
- 3.7/5
- Reviews
- 47
- Age
- 3y ago
Paxton Net2 Compatible Fobs- 10 Pack
- Price
- £16.43
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 2y ago
Paxton Fob 695-644 Net2 Proximity keyfobs Box one Color 10 Count (Pack of 1)
- Price
- £28.87
- Rating
- 4.6/5
- Reviews
- 353
- Age
- 14y ago
Newest
by launch datePaxton Net2 Compatible Fobs- 10 Pack
- Price
- £16.43
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 2y ago
Paxton Access Compatible Cards - 10 Pack - Fully Net2 Compatible - Alternative to Part Code 692-500 Non OEM Proximity Cards - 5 Year Guarantee (PVC)
- Price
- £20.08
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 2y ago
SecureMyDoor - RFID Proximity Fobs in Blue - Token - Fob - Tag - 125kHz Card Key - Ideal for Digital Keypad | Proximity Reader | Door Entry Access Control Security System (20)
- Price
- £12.16
- Rating
- 3.7/5
- Reviews
- 47
- Age
- 3y ago
Paxton 010-170 Proximity Key Fob Pack of 10
- Price
- £36.10
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 4y ago
Paxton Fob 695-644 Net2 proximity keyfobs box of 10 by Paxton
- Price
- £29.56
- Rating
- 4.8/5
- Reviews
- 68
- Age
- 9y ago
Competition: brands, sellers & click share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 flat
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Paxton88%
- SecureMyDoor5%
- Generic4%
- SAFEHITCH3%
- Open — no brand owns it (0%)
Fob demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Fob search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- paxton fobs14K/yr
- fob11K/yr
- fobs6K/yr
- paxton5K/yr
- door entry key fob5K/yr
- paxton net2 fobs3K/yr
- paxton fob2K/yr
What reviews say buyers love and hate about Fob
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Best value”
“cards compatible with the system requirements”
“Good product”
What buyers complain about
100% of reviews“Bought these and none worked with NET2 reader”
“Dont work”
Fob return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
6%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fob questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
