- Flapen Score
- 48 / 100Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 4948
- Market size
- £128K/yr48K searches / yr
- 90-day growth
- -1.6%search demand this quarter
- Competition
- 93%top-5 click share · 4 brands · 20 sellers
Flapen Score
Fob against its category
The dotted line is the DIY & Tools average. Past it, Fob is stronger. Inside it, weaker.
Market
The Fob market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fob 48K times last year and spent an estimated £128K. All 4 brands take every click. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- -1.6%
- Conversion, latest week
- 8.9%
- Market size, estimated
- £128Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- paxton fobs14K searches a year
02 · Price
A sale here is worth £29.96.
Listings sell for £29.96 on average, from £12.16 to £66.55. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At £29.96 that is £22K to £30K a year per listing.
- Average price
- £29.96inside the $15 to $100 sweet spot
- Price range
- £12.16–£66.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £22K–£30K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #2,278 within Safety & Security. It carries 79 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 100%
- Out of stock, average day
- 11.0%
- Average rank
- #2,278in Safety & Security
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 79per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Fob products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Paxton Fob 695-644 Net2 Proximity keyfobs Box one Color 10 Count (Pack of 1)
- Price
- £28.87
- Rating
- 4.6/5
- Reviews
- 353
- Age
- 14y ago

Paxton Fob 695-644 Net2 proximity keyfobs box of 10 by Paxton
- Price
- £29.56
- Rating
- 4.8/5
- Reviews
- 68
- Age
- 9y ago

Paxton 010-170 Proximity Key Fob Pack of 10
- Price
- £36.10
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 4y ago

SecureMyDoor - RFID Proximity Fobs in Blue - Token - Fob - Tag - 125kHz Card Key - Ideal for Digital Keypad | Proximity Reader | Door Entry Access Control Security System (20)
- Price
- £12.16
- Rating
- 3.7/5
- Reviews
- 47
- Age
- 3y ago

Paxton Net2 Compatible Fobs- 10 Pack
- Price
- £16.43
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 2y ago
Trending
estimated 90-day click momentum
Paxton Fob 695-644 Net2 proximity keyfobs box of 10 by Paxton
- Price
- £29.56
- Rating
- 4.8/5
- Reviews
- 68
- Age
- 9y ago

Paxton Access Compatible Cards - 10 Pack - Fully Net2 Compatible - Alternative to Part Code 692-500 Non OEM Proximity Cards - 5 Year Guarantee (PVC)
- Price
- £20.08
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 2y ago

SecureMyDoor - RFID Proximity Fobs in Blue - Token - Fob - Tag - 125kHz Card Key - Ideal for Digital Keypad | Proximity Reader | Door Entry Access Control Security System (20)
- Price
- £12.16
- Rating
- 3.7/5
- Reviews
- 47
- Age
- 3y ago

Paxton Net2 Compatible Fobs- 10 Pack
- Price
- £16.43
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 2y ago

Paxton Fob 695-644 Net2 Proximity keyfobs Box one Color 10 Count (Pack of 1)
- Price
- £28.87
- Rating
- 4.6/5
- Reviews
- 353
- Age
- 14y ago
Newest
by launch date
Paxton Net2 Compatible Fobs- 10 Pack
- Price
- £16.43
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 2y ago

Paxton Access Compatible Cards - 10 Pack - Fully Net2 Compatible - Alternative to Part Code 692-500 Non OEM Proximity Cards - 5 Year Guarantee (PVC)
- Price
- £20.08
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 2y ago

SecureMyDoor - RFID Proximity Fobs in Blue - Token - Fob - Tag - 125kHz Card Key - Ideal for Digital Keypad | Proximity Reader | Door Entry Access Control Security System (20)
- Price
- £12.16
- Rating
- 3.7/5
- Reviews
- 47
- Age
- 3y ago

Paxton 010-170 Proximity Key Fob Pack of 10
- Price
- £36.10
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 4y ago

Paxton Fob 695-644 Net2 proximity keyfobs box of 10 by Paxton
- Price
- £29.56
- Rating
- 4.8/5
- Reviews
- 68
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
20
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
93%
Top 20: 100%
Open market
0%
- Paxton88%
- SecureMyDoor5%
- Generic4%
- SAFEHITCH3%
- Open — no brand owns it (0%)
Demand
Fob search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Fob search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- paxton fobs14K/yr
- fob11K/yr
- fobs6K/yr
- paxton5K/yr
- door entry key fob5K/yr
- paxton net2 fobs3K/yr
- paxton fob2K/yr
Reviews and returns
What reviews say buyers love and hate about Fob
We read the reviews and the return reasons for every product selling here.
“Bought these and none worked with NET2 reader”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fob questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








