Is foam tape profitable to sell on Amazon United Kingdom?

The niche generates £43K/yr across 57 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Worth a look (55/100).

How competitive is the foam tape niche?

36 brands and 54 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in foam tape?

Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Functionality-Overall. The return rate is 1.0%.

What does it cost to enter the foam tape niche?

Listings span £2.76–£13.01; the average listing price is £6.11 (sweet spot $15–$100). The average incumbent carries 1,163 reviews — the moat a new listing must climb.

foam tape

Worth a look

Shows low returns (1.0%), but prices mostly outside the sweet spot ($2.76–$13.01) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Brand share

Great43%

top-5 brand share — no brand owns this niche

Competition

Great34%

top-5 click share — an open shelf

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,163.3

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.1%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.11

avg listing price — sweet spot $15–$100

Market size

Bad£43K

£43K/yr · 91K searches

Price range

Bad£2.76–£13.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, foam tape is a £43K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

foam tape market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £37K–£49K; units × avg price
Conversion rate: 7.8%
Avg BSR: #73
Page quality: 0%
Prime: 98%
Sponsored: 93%
Out of stock: 6.3%
Avg brand age: 42 months
Avg seller age: 170 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

Top-5 brand share

43%

Top 20: 88%

Top-5 click share

34%

Top 20: 71%

Open market

51%

Storystore16%
WITPOCE8%
D.A.Y. Republic7%
fowong6%
yotache6%
COUMENO5%

Demand

Weekly Amazon search volume, last 35 weeks — -4.1% search growth over the last 90 days.

Open Trend

Top foam tape search terms

foam tape40K/yr -10.2%5.4% conv.
foam strip11K/yr +1.4%3.6% conv.
foam tape single sided8K/yr +7.6%6.5% conv.
self adhesive foam strip9K/yr -5.3%6.3% conv.
adhesive foam strip6K/yr +12.8%3.9% conv.
foam strips5K/yr -5.1%2.3% conv.
padded tape4K/yr +6.5%4.0% conv.
foam seal tape3K/yr +5.5%5.4% conv.
foam insulation tape3K/yr -17.8%6.7% conv.
foam strip self adhesive3K/yr -7.3%6.4% conv.

All search terms

Top foam tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Keweiding 4m Single Sided Self Adhesive Weather Stripping Foam Tape High Density CR Foam & Neoprene for Window & Door Seal Black 12mm X 6mm Insulating & Noise Reducing

WITPOCE£4.094.3★117 rev

2 Rolls of Self Adhesive Foam Tape 9mm Wide 5mm Thick 5M Long White Colour Weather Stripping Door and Window Seals Door Draught Excluder (2 Rolls 10 Meters)

D.A.Y. Republic£3.164.1★1,761 rev

Storystore Foam Insulation Tape Self Adhesive 25mm(W) x20mm(T) x 5M(L) Weather Strip Foam Tape Door Window Draught Excluder Door Insulation Strip Soundproof Anti-Collision Shockproof

Storystore£10.804.3★3,797 rev

Storystore Foam Insulation Tape Self Adhesive Foam Strip 20mm(W) x 10mm(T) x 5M(L) Weather Stripping for Doors and Windows Draught Excluder Soundproofing Shockproof Furniture Protective

Storystore£8.074.3★3,797 rev

Yotache Foam Seal Tape 2 Rolls 10mm Wide X 6mm High Density Adhesive Foam Weather Strip Seal for Window and Door 8m Length (2 X 4m Each)

yotache£8.004.3★7,888 rev

Newest

by launch date

Westspark Foam Seal Tape 12mm Width X 6mm Thick x 5M/16.4ft High Density Adhesive Foam Weather Strip Seal for Window and Door Sound Insulation Waterproof Seal

Westspark£6.790 rev

4mo ago

2 Pcs Sealing Foam Tape Self Adhesive Weather Foam Strip for Door Window Insulation (10mm X 5m 1mm & 2mm Thick)

CloudWei SmartSelect£5.070 rev

7mo ago

COUMENO EVA Single-Sided Adhesive Foam Tape Sealing Strip Foam Pad Window Weatherproof Self-Adhesive Insulation Sealing Tape 0.98inX9.84FT Black

COUMENO£6.70345 rev

1y ago

GTSE Foam Seal Tape 6mm x 10mm x 4m Adhesive Seal Tape Weather Strip Foam Seal for Windows and Doors Waterproof Tape Sealing Tape

GTSE£5.3225 rev

1y ago

GuangTouLSelf Adhesive Foam Strip Weather Stripping Door Seal for Draught Excluder Soundproof & Insulation Tape for Doors and Windows For Ultra Narrow Gaps 13mm 2 Rolls Total 10m (6mm x 3mm x 5m)

GuangTouL£5.32109 rev

2y ago

What buyers say about foam tape

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness21%

“good stickiness”

Advertised Vs Actual Product18%

“Product works as advertised”

Quality-Overall16%

“Fairly firm composition”

Value For Money10%

“Good value for money”

Ease Of Use10%

“Easy to use”

Efficiency6%

“It does the job perfectly”

Size-Overall3%

“Fit for purpose”

Assembly/Installation2%

“Easy to install”

Strength2%

“Super strong”

Leak-Proof1%

“There was a lot of air leak stopped in seconds as it worked like a charm”

What buyers complain about

Adhesion/Stickiness29%

“Poor adhesion”

Thickness10%

“Product is low density - so only very specific application for this product - not universal at all”

Functionality-Overall8%

“Curls away from surface after an hour”

Durability6%

“Also breaks very easily”

Advertised Vs Actual Product6%

“Unfortunately, it does not match the description”

Quality-Overall5%

“Poor quality”

Color5%

“Difficult to find this product in black locally”

Ease Of Use3%

“not easy to use”

Jamming/Clogging2%

“2nd roll the backing paper kept ripping causing issues when trying to apply to door jam”

Value For Money2%

“Not worth the inconvenience of returning item for such a low value item”

Top return reasons

Size-Overall32%

Adhesion/Stickiness20%

Thin12%

Thickness9%

Quality-Overall5%

Advertised Vs Actual Product4%

Compatibility-Overall3%

Material Quality3%

Functionality-Overall3%

Defective Material/Parts2%

Common questions

Is foam tape profitable to sell on Amazon United Kingdom?: The niche generates £43K/yr across 57 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Worth a look (55/100).
How competitive is the foam tape niche?: 36 brands and 54 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in foam tape?: Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Functionality-Overall. The return rate is 1.0%.
What does it cost to enter the foam tape niche?: Listings span £2.76–£13.01; the average listing price is £6.11 (sweet spot $15–$100). The average incumbent carries 1,163 reviews — the moat a new listing must climb.