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Foam Tape

Maybe

Returns run at only 1.0% of orders. But prices span $2.76–$13.01, mostly outside the sweet spot, so Foam Tape is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,225 DIY & Tools niches · +6 vs the category median of 49
Market size
£43K/yr91K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
34%top-5 click share · 36 brands · 54 sellers

Flapen Score

Foam Tape against its category

The dotted line is the DIY & Tools average. Past it, Foam Tape is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foam Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foam Tape 91K times last year and spent an estimated £43K. The top 5 brands take 43% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
7.8%
Market size, estimated
£43Ka year
Top search term
foam tape40K searches a year

02 · Price

A sale here is worth £6.11.

Listings sell for £6.11 on average, from £2.76 to £13.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.11 that is £611 to £2K a year per listing.

Average price
£6.11under the $15 to $100 sweet spot
Price range
£2.76–£13.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£611–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #73 within Building Supplies. It carries 1,163 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
6.3%
Average rank
#73in Building Supplies
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,163per listing
Listings tracked
57

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Foam Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

36 rising

Sellers

54

Top-5 brand share

43%

Top 20: 88%

Top-5 click share

34%

Top 20: 71%

Open market

51%

  • Storystore16%
  • WITPOCE8%
  • D.A.Y. Republic7%
  • fowong6%
  • yotache6%
  • COUMENO5%

Demand

Foam Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.6× · 9 of 12 months tracked

Search terms

Top Foam Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foam tape40K/yr
  • foam strip11K/yr
  • foam tape single sided8K/yr
  • self adhesive foam strip9K/yr
  • adhesive foam strip6K/yr
  • foam strips5K/yr
  • padded tape4K/yr
  • foam seal tape3K/yr
  • foam insulation tape3K/yr
  • foam strip self adhesive3K/yr

Reviews and returns

What reviews say buyers love and hate about Foam Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness29%−0.18

Poor adhesion

Not very sticky

Doesn't stick

Thickness10%−0.12

Product is low density - so only very specific application for this product - not universal at all

Not thick or strong enough

It's very thin

Functionality-Overall8%−0.13

Curls away from surface after an hour

Didnt do its job

did not work at all

Durability6%−0.07

Also breaks very easily

Does not last

cant yet say how durable

Advertised Vs Actual Product6%+1.16

Unfortunately, it does not match the description

A bit of false advertising if you ask me

Length Stated is Misleading

Love

Adhesion/Stickiness21%−0.18

good stickiness

Sticks good

Good adhesion

Advertised Vs Actual Product18%+1.16

Product works as advertised

/ Just what I needed

As described

Quality-Overall16%+1.43

Fairly firm composition

Really good quality sticks really nice

Excellent product

Value For Money10%+0.83

Good value for money

Great value

Good Value

Ease Of Use10%+0.52

Easy to use

Easy to work with

Easy to apply

Return

1.0% Return rate 39% Fixable by listing

Size-Overall32%▆▅█▆▄▄
Adhesion/Stickiness20%▅▆▅▄█▄

Poor adhesion

Not very sticky

Doesn't stick

Thin12%▇█▅▅▅▄
Thickness9%▅▇▇▅▆█

Product is low density - so only very specific application for this product - not universal at all

Not thick or strong enough

It's very thin

Quality-Overall5%▂▆▂▅▃█

Poor quality

Cant argue with the price and quality, yes they do come in a little plastic bag and once you start to unravel a role it can be a nightmare as it all springs apart

Needs to be better quality

FAQ

Common Foam Tape questions

Answered from the same tracked data.