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Foam Gun

Maybe

Returns run at only 1.0% of orders. But demand is soft, at -23.8% this quarter, so Foam Gun is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 2,225 DIY & Tools niches · +9 vs the category median of 49
Market size
£201K/yr144K searches / yr
90-day growth
-23.8%search demand this quarter
Competition
45%top-5 click share · 18 brands · 58 sellers

Flapen Score

Foam Gun against its category

The dotted line is the DIY & Tools average. Past it, Foam Gun is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foam Gun market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foam Gun 144K times last year and spent an estimated £201K. The top 5 brands take 64% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £201K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-23.8%
Conversion, latest week
10.8%
Market size, estimated
£201Ka year
Peak month
October1.6× the quietest month
Top search term
foam gun82K searches a year

02 · Price

A sale here is worth £12.87.

Listings sell for £12.87 on average, from £5.71 to £21.63. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £12.87 that is £6K to £10K a year per listing.

Average price
£12.87under the $15 to $100 sweet spot
Price range
£5.71–£21.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£6K–£10K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #29 within Hand Tools. It carries 2,313 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#29in Hand Tools
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,313per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Foam Gun products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

58

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

45%

Top 20: 94%

Open market

30%

  • Preciva33%
  • Grapelet9%
  • FOME FLEX9%
  • Lytool7%
  • Xujinsongg6%
  • XUBX6%

Demand

Foam Gun search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Foam Gun search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foam gun82K/yr
  • expanding foam gun45K/yr
  • foam dispensing guns12K/yr
  • spray foam gun5K/yr

Reviews and returns

What reviews say buyers love and hate about Foam Gun

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%−0.10

Poor quality broke after first use

Cheaply made

Bad quality

Durability17%−0.15

broke after one single use I bought another cheaper one after so much better

The valve broke

it fell apart

Functionality-Overall9%−0.08

Does not work

Stopped working

Value For Money7%+2.48

Cheaper than some

Wouldn't waste your money

Instructions/User Manual/Troubleshooting4%+0.16

That information isn't in the printed instructions

Love

Value For Money33%+2.48

Value for money

Great Value

Fair price

Quality-Overall20%−0.10

Excellent product just what I needed

I am very happy with the performance

Excellent product

Ease Of Use13%+1.24

Easy to use

easy to use to put the substance where its needed

Easy care

Advertised Vs Actual Product10%+0.40

Does the job

As expected they work

Did what I needed

Efficiency6%−0.02

does the job well enough

The gun works well

Works well

Return

1.0% Return rate 20% Fixable by listing

Functionality-Overall20%▆▅▆▂▄█

Does not work

Stopped working

Size-Overall14%▁▆▆█▇▆

Not suitable for the non screw tin

Durability10%▅█▆▃▃▃

broke after one single use I bought another cheaper one after so much better

The valve broke

it fell apart

Leak-Proof10%█▁▃▃▄▁
Defective Material/Parts9%▁▆▇█▄▃

One of the guns doesnt work

FAQ

Common Foam Gun questions

Answered from the same tracked data.