foam fire extinguisher
Worth a lookShows low returns (0.3%), but a small market ($36K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible£27.05avg listing price — sweet spot $15–$100
Review moat
Great261.31avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Price range
Great£2.96–£114.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£36K£36K/yr · 14K searches
According to Flapen's Amazon United Kingdom niche tracking, foam fire extinguisher is a £36K/yr Amazon United Kingdom market (14K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
foam fire extinguisher market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £34K–£41K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 41%
- Sponsored
- 52%
- Out of stock
- 3.7%
- Avg brand age
- 76 months
- Avg seller age
- 211 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
27
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
54%
Top 20: 90%
Open market
18%
- Firechief24%
- Vigil16%
- Ican PRODUCTS14%
- FSS UK11%
- Jewel Fire Group8%
- FireShield7%
Top foam fire extinguisher products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Firechief FMF1 Foam Extinguisher 1 L Red
Firechief£22.504.9★29 rev
Vigil 6 Litre Foam Fire Extinguisher - Suitable for Class A & B Fires - For Office Shop Garage & Workplace - 21A 144B Rating - BS EN3 - Bracket Included - 5-Year Warranty
Vigil£30.864.4★8 rev
iCan 6L Foam Fire Extinguisher - Versatile Fire Safety - AFFF Technology for Various Fires
Ican PRODUCTS£27.164.7★28 rev
Jewel Fire Group 2L Foam Fire Extinguisher - 8A 55B BS EN3 Certified Class A and B Protection with Wall Bracket Included
Jewel Fire Group£20.510.0★0 rev
Firechief FXF6 Foam Extinguisher XTR 6 L Red
Firechief£35.284.6★8 rev
Newest
by launch date
FireShield Foam Fire Extinguisher (1ltr)
FireShield£20.350 rev
iCan 6L Foam Fire Extinguisher - Versatile Fire Safety - AFFF Technology for Various Fires
Ican PRODUCTS£27.1628 rev
Jewel Fire Group 1L Foam Fire Extinguisher - 5A 21B Compact Class A and B Protection for Home Office Vehicle Caravan and Workshop
Jewel Fire Group£14.822 rev
Jewel Fire Group 2L Foam Fire Extinguisher - 8A 55B BS EN3 Certified Class A and B Protection with Wall Bracket Included
Jewel Fire Group£20.510 rev
Smartwares Fire extinguisher spray - 750 ml - For A & F fires - Suitable for use in the office at home or in the kitchen - Easy to use - FEX-15370
Smartwares£10.0466 rev
Trending
90-day click momentumFireShield Foam Fire Extinguisher (1ltr)
FireShield£20.350.0★
Jewel Fire Group 2L Foam Fire Extinguisher - 8A 55B BS EN3 Certified Class A and B Protection with Wall Bracket Included
Jewel Fire Group£20.510.0★
Small Fire Extinguisher for Home Compact All-in-1 Fire Extinguisher for Car Caravan House Kitchen and Camping Multi-Purpose Spray for Electrical Oil Gas Fires Kitchen Fire Extinguisher UK
LifeSafe Technologies£20.794.6★
Vigil 6 Litre Foam Fire Extinguisher - Suitable for Class A & B Fires - For Office Shop Garage & Workplace - 21A 144B Rating - BS EN3 - Bracket Included - 5-Year Warranty
Vigil£30.864.4★
2KG Co2 6LTR Fluorine Free Foam Fire Extinguisher & Double Red Fire Extinguisher Stand
FireShield£114.174.9★
What buyers say about foam fire extinguisher
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Exactly what I was looking for”
“The build quality is excellent”
“Nice compact size”
“Easy to use”
“seem suitable for all the purposes described within this item to extinguish a fire”
“Safety peace of mind”
“Its quite clear what to do”
“Nice compact size”
“it is much better than a big heavy tank because it is light”
What buyers complain about
“I had to return the unit its to big for my motor home apart from that Id recommend it”
“Not good”
“Photo was not of the box I received”
“It has gone flat”
“which for vital safety equipment is bad”
“won't function correctly after a number of years”
Top return reasons
Common questions
- Is foam fire extinguisher profitable to sell on Amazon United Kingdom?
- The niche generates £36K/yr across 29 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the foam fire extinguisher niche?
- 14 brands and 27 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in foam fire extinguisher?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.3%.
- What does it cost to enter the foam fire extinguisher niche?
- Listings span £2.96–£114.17; the average listing price is £27.05 (sweet spot $15–$100). The average incumbent carries 261 reviews — the moat a new listing must climb.