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Foam Fire Extinguisher

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $36K a year here, so Foam Fire Extinguisher is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 49
Market size
£36K/yr14K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
54%top-5 click share · 14 brands · 27 sellers

Flapen Score

Foam Fire Extinguisher against its category

The dotted line is the DIY & Tools average. Past it, Foam Fire Extinguisher is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foam Fire Extinguisher market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foam Fire Extinguisher 14K times last year and spent an estimated £36K. The top 5 brands take 74% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
9.1%
Market size, estimated
£36Ka year
Top search term
foam fire extinguisher10K searches a year

02 · Price

A sale here is worth £27.05.

Listings sell for £27.05 on average, from £2.96 to £114.17. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £27.05 that is £0 to £3K a year per listing.

Average price
£27.05inside the $15 to $100 sweet spot
Price range
£2.96–£114.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #86 within Safety & Security. It carries 261 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
41%
Out of stock, average day
3.7%
Average rank
#86in Safety & Security
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
261per listing
Listings tracked
29

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
76 months

Products

Top Foam Fire Extinguisher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

14 rising

Sellers

27

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

54%

Top 20: 90%

Open market

18%

  • Firechief24%
  • Vigil16%
  • Ican PRODUCTS14%
  • FSS UK11%
  • Jewel Fire Group8%
  • FireShield7%

Reviews and returns

What reviews say buyers love and hate about Foam Fire Extinguisher

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.05

I had to return the unit its to big for my motor home apart from that Id recommend it

Very small

Quality-Overall17%+0.53

Not good

Advertised Vs Actual Product17%+1.21

Photo was not of the box I received

Flatness17%−0.09

It has gone flat

Safety Standards8%−0.04

which for vital safety equipment is bad

Love

Value For Money20%+0.35

Great value

Good price

value for money

Advertised Vs Actual Product17%+1.21

Exactly what I was looking for

Does the Job

Exactly as described

Quality-Overall15%+0.53

The build quality is excellent

Good quality

Weve recently been purchasing these in our industrial site because of its trusted performance

Size-Overall10%−0.05

Nice compact size

its the perfect size

Its a handy size

Ease Of Use9%

Easy to use

easy to use like a normal spray can

Easy to use can

Return

0.3% Return rate 46% Fixable by listing

Size-Overall36%▆▅█▇▆▄

I had to return the unit its to big for my motor home apart from that Id recommend it

Very small

Defective Material/Parts9%▅█▅▄▄▃
Certifications9%▁▄▄▅█▄
Pressure8%▆▃▄▁▅█
Leak-Proof8%▅█▄▁▂▄

FAQ

Common Foam Fire Extinguisher questions

Answered from the same tracked data.