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Flux

Fail

Prices span $2.70–$12.96, mostly outside the sweet spot, so Flux is a Fail.

Flapen Score
45
45 / 100
Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 49
Market size
£186K/yr225K searches / yr
90-day growth
-23.1%search demand this quarter
Competition
64%top-5 click share · 14 brands · 49 sellers

Flapen Score

Flux against its category

The dotted line is the DIY & Tools average. Past it, Flux is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flux market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flux 225K times last year and spent an estimated £186K. The top 5 brands take 78% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

15.9% of searches ended in a purchase last week.

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £186K a year.

Searches, last 12 months
225K
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
15.9%
Market size, estimated
£186Ka year
Peak month
January1.6× the quietest month
Top search term
flux62K searches a year

02 · Price

A sale here is worth £5.20.

Listings sell for £5.20 on average, from £2.70 to £12.96. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £5.20 that is £8K to £10K a year per listing.

Average price
£5.20under the $15 to $100 sweet spot
Price range
£2.70–£12.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£10K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #6 within Power Tool Accessories. It carries 1,187 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
6.1%
Average rank
#6in Power Tool Accessories
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,187per listing
Listings tracked
19

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Flux products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£37K£56K£74K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

49

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

17%

  • Yiapinn24%
  • TOWOT23%
  • BEEYUIHF20%
  • BOJACK6%
  • LINAERSHAO5%
  • LA-CO5%
  • Open — no brand owns it (8 brands, 17%)

Demand

Flux search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Flux search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flux62K/yr
  • solder flux56K/yr
  • soldering flux42K/yr
  • flux soldering paste28K/yr
  • flux paste7K/yr
  • liquid flux6K/yr
  • solder flux paste5K/yr
  • liquid flux for soldering4K/yr
  • rosin flux4K/yr
  • no clean flux3K/yr

Reviews and returns

What reviews say buyers love and hate about Flux

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.10

small wick

Its a tiny bottle

Looks small

Ease Of Cleaning11%+0.37

It says no clean up

it's difficult to clean that out

Messy

Value For Money8%+0.74

Cheap at half others prices

Waste of money

price isn't very good value IMO

Ease Of Use8%−0.07

they're not especially easy to use

I find it just as hard to use

difficult to get in the right spot first time

Advertised Vs Actual Product6%+1.49

My own fault for not looking at the description properly lol

beware of misleading description and pics

Photo is misleading

Love

Quality-Overall20%+0.68

It feels well made

is well made

Excellent quality

Advertised Vs Actual Product18%+1.49

works as advertised

As described

Just what I needed

Value For Money14%+0.74

Excellent value

Good price

Good value for money

Efficiency12%+0.72

Works fine and does the job

It does the job for electronics

WORKS VERY WELL

Ease Of Use9%−0.07

Easy to use

The bottle is very easy to use

I found it quite handy

Return

0.2% Return rate 25% Fixable by listing

Functionality-Overall28%▅█▄▅▇▁
Size-Overall16%▃▁▃▄██

small wick

Its a tiny bottle

Looks small

Quality-Overall14%█▃▅▃▃▃

Poor quality flux

Don't waste your money on the sticky, messy crap

Absolute trash

Value For Money6%▁▅█▄▁▁

Cheap at half others prices

Waste of money

price isn't very good value IMO

Advertised Vs Actual Product6%▁▁█▆▁▁

My own fault for not looking at the description properly lol

beware of misleading description and pics

Photo is misleading

FAQ

Common Flux questions

Answered from the same tracked data.