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Fluorescent Light Starter

Fail

Demand is soft, at -49.3% this quarter, so Fluorescent Light Starter is a Fail.

Flapen Score
39
39 / 100
Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 49
Market size
£48K/yr50K searches / yr
90-day growth
-49.3%search demand this quarter
Competition
77%top-5 click share · 12 brands · 40 sellers

Flapen Score

Fluorescent Light Starter against its category

The dotted line is the DIY & Tools average. Past it, Fluorescent Light Starter is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fluorescent Light Starter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fluorescent Light Starter 50K times last year and spent an estimated £48K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 23.4% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 23.4% of those searches ended in a purchase. Searches in the last 90 days moved -49.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-49.3%
Conversion, latest week
23.4%
Market size, estimated
£48Ka year
Peak month
January3.6× the quietest month
Top search term
fluorescent light starter22K searches a year

02 · Price

A sale here is worth £4.13.

Listings sell for £4.13 on average, from £2.37 to £5.44. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £4.13 that is £2K to £3K a year per listing.

Average price
£4.13under the $15 to $100 sweet spot
Price range
£2.37–£5.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #216 within Electrical. It carries 408 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#216in Electrical
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
408per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Fluorescent Light Starter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

40

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

17%

  • EETU37%
  • IBEIKE16%
  • British General10%
  • Liuyife7%
  • EVEREADY6%
  • PHILIPS6%
  • Open — no brand owns it (6 brands, 17%)

Demand

Fluorescent Light Starter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Fluorescent Light Starter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fluorescent light starter22K/yr
  • starter for fluorescent light12K/yr
  • fluorescent tube starter4K/yr
  • strip light starter4K/yr
  • starter motor for fluorescent light3K/yr
  • fluorescent starter5K/yr

Reviews and returns

What reviews say buyers love and hate about Fluorescent Light Starter

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Advertised Vs Actual Product”
30%of negative reviews mention “Functionality-Overall”
0.9%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fluorescent Light Starter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data