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Fluorescent Light Starter

Fail

Demand is soft, at -49.3% this quarter, so Fluorescent Light Starter is a Fail.

Flapen Score
39
39 / 100
Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 49
Market size
£48K/yr50K searches / yr
90-day growth
-49.3%search demand this quarter
Competition
77%top-5 click share · 12 brands · 40 sellers

Flapen Score

Fluorescent Light Starter against its category

The dotted line is the DIY & Tools average. Past it, Fluorescent Light Starter is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fluorescent Light Starter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fluorescent Light Starter 50K times last year and spent an estimated £48K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

23.4% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.4% of those searches ended in a purchase. Searches in the last 90 days moved -49.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-49.3%
Conversion, latest week
23.4%
Market size, estimated
£48Ka year
Peak month
January3.6× the quietest month
Top search term
fluorescent light starter22K searches a year

02 · Price

A sale here is worth £4.13.

Listings sell for £4.13 on average, from £2.37 to £5.44. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £4.13 that is £2K to £3K a year per listing.

Average price
£4.13under the $15 to $100 sweet spot
Price range
£2.37–£5.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #216 within Electrical. It carries 408 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#216in Electrical
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
408per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Fluorescent Light Starter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

40

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

17%

  • EETU37%
  • IBEIKE16%
  • British General10%
  • Liuyife7%
  • EVEREADY6%
  • PHILIPS6%
  • Open — no brand owns it (6 brands, 17%)

Demand

Fluorescent Light Starter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Fluorescent Light Starter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fluorescent light starter22K/yr
  • starter for fluorescent light12K/yr
  • fluorescent tube starter4K/yr
  • strip light starter4K/yr
  • starter motor for fluorescent light3K/yr
  • fluorescent starter5K/yr

Reviews and returns

What reviews say buyers love and hate about Fluorescent Light Starter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall30%−0.24

Did not work

Dont work unfortunately

not all of these worked

Advertised Vs Actual Product20%−0.05

Not as advertised

Value For Money10%+2.00

A ddecent price

Durability10%−0.06

Some worked for about a week

Compatibility-Overall10%−0.07

Failed to work in Eazyzap flykiller even though I put in new bulbs

Love

Advertised Vs Actual Product27%−0.05

As described

Do the job

Just what we needed

Value For Money22%+2.00

Excellent value for money

Good price

great price

Quality-Overall18%+1.34

High quality starter

Good quality product

Excellent quality highly recommend

Brightness/Shine/Glow9%+0.54

Bright lights

Illuminating

Illuminating brilliance

Functionality-Overall8%−0.24

Does the job

They work instantly

Ok no problem works perfectly thanks John

Return

0.9% Return rate 27% Fixable by listing

Functionality-Overall45%▆▅▆▃█▅

Did not work

Dont work unfortunately

not all of these worked

Compatibility-Overall17%▅█▆▅▇▇

Failed to work in Eazyzap flykiller even though I put in new bulbs

Size-Overall14%▆▇▁█▁▄
Advertised Vs Actual Product10%▃▁▅█▄▄

Not as advertised

Defective Material/Parts9%▃▃▄▆▁█

FAQ

Common Fluorescent Light Starter questions

Answered from the same tracked data.