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Floorboard Gap Filler

Fail

Demand is soft, at -21.6% this quarter, so Floorboard Gap Filler is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£73K/yr74K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
58%top-5 click share · 14 brands · 83 sellers

Flapen Score

Floorboard Gap Filler against its category

The dotted line is the DIY & Tools average. Past it, Floorboard Gap Filler is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floorboard Gap Filler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Floorboard Gap Filler 74K times last year and spent an estimated £73K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
12.3%
Market size, estimated
£73Ka year
Peak month
January4.1× the quietest month
Top search term
wood filler natural27K searches a year

02 · Price

A sale here is worth £7.98.

Listings sell for £7.98 on average, from £2.66 to £25.83. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.98 that is £2K to £4K a year per listing.

Average price
£7.98under the $15 to $100 sweet spot
Price range
£2.66–£25.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #179 within Building Supplies. It carries 1,501 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#179in Building Supplies
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,501per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Floorboard Gap Filler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

83

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

58%

Top 20: 94%

Open market

17%

  • Sika42%
  • Ronseal14%
  • DraughtEx10%
  • ABL Supplies6%
  • Everbuild6%
  • Bartoline4%
  • Open — no brand owns it (8 brands, 17%)

Demand

Floorboard Gap Filler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 4.1×

Search terms

Top Floorboard Gap Filler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wood filler natural27K/yr
  • pine wood filler10K/yr
  • floorboard gap filler15K/yr
  • stainable wood filler4K/yr
  • floor board gap filler4K/yr
  • wood filler pine7K/yr
  • draughtex4K/yr
  • draughtex floorboard gap filler3K/yr

Reviews and returns

What reviews say buyers love and hate about Floorboard Gap Filler

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money14%−0.11

this was a bit cheaper

its much more expensive

Costs more

Quality-Overall10%+1.71

Cheap product in my opinion

Garbage Product

the quality is so small it arrives in a large tin

Hard Feel8%−0.10

Rock hard inside

it had gone rock hard

is also hard as nails when opened

Ease Of Use8%+0.48

Product had gone off - impossible to use

impossible to use - not sure what had happened

just harder to blend it in then

Durability6%−0.03

Started cracking and coming apart in a couple of weeks

goes off quickly

it went off in a matter of weeks

Love

Quality-Overall24%+1.71

Good quality, easy to open and use, clear instructions

Excellent product

Great quality filler

Ease Of Use14%+0.48

easy to follow

Easy to use

Easy to apply

Advertised Vs Actual Product12%+0.84

100% works as advertised

It does exactly what it is supposed to do

Does the job perfectly

Wood Quality10%+1.04

Solid as wood

Great woodfiller, great price

Good woodfiller

Value For Money10%−0.11

Good value for money

Decent price

Good buy

Return

0.6% Return rate 50% Fixable by listing

Color36%▄▆▇█▅▇

Not white

Has a weird colour

It is pink

Defective Material/Parts8%██▄▇▆▆
Functionality-Overall8%▄▆▄▂█▃

Absolutely useless - did not do the job

Not perform as expected

It failed

Leak-Proof7%▆█▃▅▅▄
Hard Feel6%█▃▅▅▄▅

Rock hard inside

it had gone rock hard

is also hard as nails when opened

FAQ

Common Floorboard Gap Filler questions

Answered from the same tracked data.