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Floorboard Gap Filler

Fail

Demand is soft, at -21.6% this quarter, so Floorboard Gap Filler is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£73K/yr74K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
58%top-5 click share · 14 brands · 83 sellers

Flapen Score

Floorboard Gap Filler against its category

The dotted line is the DIY & Tools average. Past it, Floorboard Gap Filler is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floorboard Gap Filler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Floorboard Gap Filler 74K times last year and spent an estimated £73K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
12.3%
Market size, estimated
£73Ka year
Peak month
January4.1× the quietest month
Top search term
wood filler natural27K searches a year

02 · Price

A sale here is worth £7.98.

Listings sell for £7.98 on average, from £2.66 to £25.83. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.98 that is £2K to £4K a year per listing.

Average price
£7.98under the $15 to $100 sweet spot
Price range
£2.66–£25.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #179 within Building Supplies. It carries 1,501 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#179in Building Supplies
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,501per listing
Listings tracked
24

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Floorboard Gap Filler products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

83

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 94%

Open market

17%

  • Sika42%
  • Ronseal14%
  • DraughtEx10%
  • ABL Supplies6%
  • Everbuild6%
  • Bartoline4%
  • Open — no brand owns it (8 brands, 17%)

Demand

Floorboard Gap Filler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 4.1×

Search terms

Top Floorboard Gap Filler search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wood filler natural27K/yr
  • pine wood filler10K/yr
  • floorboard gap filler15K/yr
  • stainable wood filler4K/yr
  • floor board gap filler4K/yr
  • wood filler pine7K/yr
  • draughtex4K/yr
  • draughtex floorboard gap filler3K/yr

Reviews and returns

What reviews say buyers love and hate about Floorboard Gap Filler

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Value For Money”
0.6%of orders come back
“this was a bit cheaper”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Floorboard Gap Filler questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data