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Floor Tile Adhesive

Fail

The top 5 brands take 100% of clicks, so Floor Tile Adhesive is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£60K/yr24K searches / yr
90-day growth
-21.5%search demand this quarter
Competition
98%top-5 click share · 1 brands · 5 sellers

Flapen Score

Floor Tile Adhesive against its category

The dotted line is the DIY & Tools average. Past it, Floor Tile Adhesive is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floor Tile Adhesive market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Floor Tile Adhesive 24K times last year and spent an estimated £60K. One brand takes every click. Demand peaks in Feb–Aug–Sep–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

14.8% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
14.8%
Market size, estimated
£60Ka year
Peak month
September3.7× the quietest month
Top search term
fix a floor13K searches a year

02 · Price

A sale here is worth £17.03.

Listings sell for £17.03 on average, from £3.76 to £41.77. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £17.03 that is £9K to £13K a year per listing.

Average price
£17.03inside the $15 to $100 sweet spot
Price range
£3.76–£41.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
£9K–£13K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #71 within Adhesives & Sealers. It carries 1,214 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
18.3%
Average rank
#71in Adhesives & Sealers
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,214per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Floor Tile Adhesive products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • Fix-A-Floor100%

Demand

Floor Tile Adhesive search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Aug, Sep, Oct · busiest ÷ quietest = 3.7×

Search terms

Top Floor Tile Adhesive search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fix a floor13K/yr
  • fix a floor injection kit8K/yr
  • fix-a-floor3K/yr

Reviews and returns

What reviews say buyers love and hate about Floor Tile Adhesive

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use25%+1.02

rather than in using the large tube which is difficult to control

not as easy as it looks

Smell25%−0.17

Its messy and smells suspiciously like an ordinary PVA

It smells like PVA glue

Quality-Overall17%−0.16

floor no good

Rubbish

Leak-Proof13%

More of the product leaked out of the back of the tube than went under the tiles

Material Quality13%−0.25

This is a garbage material

Love

Quality-Overall17%−0.16

good quality

Great product

Price and quality 👌 Great

Advertised Vs Actual Product17%+1.20

does the job

It really did the job

Does what it says

Ease Of Use13%+1.02

Very easy to use

Useful tool

Well worth using worked for me

Strength11%+0.74

it's strong stuff

It created a strong bond

Efficiency11%+0.74

Works well

It works

Return

1.4% Return rate 28% Fixable by listing

Adhesion/Stickiness25%▁▁▅██▆

not very sticky

Advertised Vs Actual Product19%▁▅▃▁▄█
Functionality-Overall15%▆█▃▅▇▁
Size-Overall7%▁▁▆▁▃█

The bottle is big

Leak-Proof7%█▁▁▂▁▁

More of the product leaked out of the back of the tube than went under the tiles

FAQ

Common Floor Tile Adhesive questions

Answered from the same tracked data.