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Floor Scrubbing Brush with Squeegee

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -14.6% this quarter, so Floor Scrubbing Brush with Squeegee is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£90K/yr106K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
51%top-5 click share · 17 brands · 68 sellers

Flapen Score

Floor Scrubbing Brush with Squeegee against its category

The dotted line is the DIY & Tools average. Past it, Floor Scrubbing Brush with Squeegee is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floor Scrubbing Brush with Squeegee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Floor Scrubbing Brush with Squeegee 106K times last year and spent an estimated £90K. The top 5 brands take 65% of clicks. Demand peaks in Feb. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
9.3%
Market size, estimated
£90Ka year
Peak month
February2.0× the quietest month
Top search term
floor scrubbing brush75K searches a year

02 · Price

A sale here is worth £9.15.

Listings sell for £9.15 on average, from £1.47 to £24.93. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.15 that is £2K to £5K a year per listing.

Average price
£9.15under the $15 to $100 sweet spot
Price range
£1.47–£24.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #59 within Cleaning Tools. It carries 2,455 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#59in Cleaning Tools
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,455per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Floor Scrubbing Brush with Squeegee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

68

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

29%

  • SetSail19%
  • TDBS The Dustpan and Brush Store19%
  • Addis13%
  • Newman and Cole7%
  • MR.SIGA7%
  • INCIKITI7%

Demand

Floor Scrubbing Brush with Squeegee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.0×

Search terms

Top Floor Scrubbing Brush with Squeegee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floor scrubbing brush75K/yr
  • floor cleaning brush9K/yr
  • floor brush scrubber7K/yr
  • hard floor brush5K/yr
  • floor scrub brush4K/yr
  • floor scrubber brush4K/yr

Reviews and returns

What reviews say buyers love and hate about Floor Scrubbing Brush with Squeegee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.21

Broke on first use

Stopped working after a few uses

broke on first use

Quality-Overall10%+0.33

Low quality

Rubbish quality

The quality is very poor – its cheap

Strength9%−0.05

Not to sturdy either

Very flimsy

Very Fragile

Ease Of Cleaning9%+2.20

Doesn't really clean

not when I expect to clean

it actually left the bath looking dirtier than before

Charging6%−0.05

Does not turn on or charge

it did not charge

Would not charge

Love

Ease Of Cleaning29%+2.20

Easy cleaning

cleans amazingly

Great For Quick Cleans

Quality-Overall14%+0.33

Great strong product

Really well made

Excellent product

Value For Money9%+0.48

Good value for money

not expensive

Money well spent

Ease Of Use9%+0.42

Ease of use

It is easy to handle

This came in so handy

Advertised Vs Actual Product6%+0.24

As advertised

Better than I expected

As described

Return

0.8% Return rate 11% Fixable by listing

Charging16%▃▂▄▅██

Does not turn on or charge

it did not charge

Would not charge

Functionality-Overall11%▆▄██▆▆

It wouldn't work

Does not do its job well at all

Will not turn on

Defective Material/Parts11%▅▃▅▇▇█
Durability9%▆█▅▅▂▃

Broke on first use

Stopped working after a few uses

broke on first use

Size-Overall8%▄▆▇▅▄█

Its much bigger than i realised

NOT FIT FOR PURPOSE

Small

FAQ

Common Floor Scrubbing Brush with Squeegee questions

Answered from the same tracked data.