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Floor Scrubber

Fail

Demand is soft, at -23.5% this quarter, so Floor Scrubber is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£121K/yr82K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
52%top-5 click share · 22 brands · 117 sellers

Flapen Score

Floor Scrubber against its category

The dotted line is the DIY & Tools average. Past it, Floor Scrubber is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floor Scrubber market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Floor Scrubber 82K times last year and spent an estimated £121K. The top 5 brands take 68% of clicks. Demand peaks in Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
1.9%
Market size, estimated
£121Ka year
Peak month
February2.0× the quietest month
Top search term
electric floor scrubber31K searches a year

02 · Price

A sale here is worth £76.44.

Listings sell for £76.44 on average, from £14.45 to £661.54. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £76.44 that is £0 to £8K a year per listing.

Average price
£76.44inside the $15 to $100 sweet spot
Price range
£14.45–£661.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 25.8% of listings are out of stock. The average listing ranks #100 within Cleaning Tools. It carries 1,687 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
83%
Out of stock, average day
25.8%
Average rank
#100in Cleaning Tools
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,687per listing
Listings tracked
29

04 · Newcomers

Amazon counts 7 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
7Amazon's first-year sales bar
Average brand age
31 months

Products

Top Floor Scrubber products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

117

Top-5 brand share

68%

Top 20: 98%

Top-5 click share

52%

Top 20: 89%

Open market

28%

  • Leebein25%
  • Ewbank16%
  • High Street TV12%
  • LifeBasis8%
  • qimedo7%
  • Shark4%

Demand

Floor Scrubber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.0×

Search terms

Top Floor Scrubber search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric floor scrubber31K/yr
  • floor scrubber machine30K/yr
  • floor buffer14K/yr
  • electric floor scrubber machine6K/yr
  • floor scrubbing brush electric3K/yr

Reviews and returns

What reviews say buyers love and hate about Floor Scrubber

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging16%−0.20

was not able to charge

Would not charge

Didnt charge

Ease Of Cleaning12%+2.03

not when I expect to clean

its awful to clean

Doesn't really clean

Durability9%−0.11

Broke

Broke within a few days

Stopped working after a few uses

Strength6%−0.05

Not as strong as I thought it would be

A bit flimsy

Very fragile

Quality-Overall5%+0.57

The performance is extremely poor

the pads are poor quality

Not good quality

Love

Ease Of Cleaning29%+2.03

Cleans well

Great for scrubbing

great cleaning results

Ease Of Use16%+1.29

Its easy to use & handle

So handy

EASY TO USE

Quality-Overall12%+0.57

Really well made

Excellent product

Reliable product

Value For Money8%+0.25

Good value for money

Excellent value

Money well spent

Add-Ons/Attachments4%−0.01

Good extension

super easy to attach

Good attachments

Return

2.1% Return rate 8% Fixable by listing

Functionality-Overall18%▅▆█▇▅▄

does not work

Will not turn on

It's not working as expected

Charging17%▆▄▅▇█▇

was not able to charge

Would not charge

Didnt charge

Defective Material/Parts8%▆▄▅▆▆█
Size-Overall6%▄▇▅▆▄█
Ease Of Cleaning5%▇█▆▄▇▆

not when I expect to clean

its awful to clean

Doesn't really clean

FAQ

Common Floor Scrubber questions

Answered from the same tracked data.