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Floor Protector Roll

Maybe

Returns run at only 1.0% of orders. But shoppers spend only $62K a year here, so Floor Protector Roll is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 49
Market size
£62K/yr61K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
54%top-5 click share · 17 brands · 56 sellers

Flapen Score

Floor Protector Roll against its category

The dotted line is the DIY & Tools average. Past it, Floor Protector Roll is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floor Protector Roll market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Floor Protector Roll 61K times last year and spent an estimated £62K. The top 5 brands take 68% of clicks. Demand peaks in Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
5.1%
Market size, estimated
£62Ka year
Peak month
November1.5× the quietest month
Top search term
floor protector roll20K searches a year

02 · Price

A sale here is worth £19.72.

Listings sell for £19.72 on average, from £3.31 to £50.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £19.72 that is £2K to £5K a year per listing.

Average price
£19.72inside the $15 to $100 sweet spot
Price range
£3.31–£50.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #109 within Building Supplies. It carries 770 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
68%
Out of stock, average day
2.9%
Average rank
#109in Building Supplies
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
770per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Floor Protector Roll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

56

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

26%

  • Everbuild29%
  • WINSOME18%
  • Trio Plus9%
  • ProDec7%
  • Sika6%
  • TI-Pro6%

Demand

Floor Protector Roll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Floor Protector Roll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floor protector roll20K/yr
  • floor protection12K/yr
  • hard floor protector roll7K/yr
  • floor covering protection6K/yr
  • floor protection roll6K/yr
  • hard floor protector4K/yr
  • protective floor covering4K/yr
  • floor protector film2K/yr

Reviews and returns

What reviews say buyers love and hate about Floor Protector Roll

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness44%−0.48

Poor Adhesion

Not adhesive

Does not stick

Quality-Overall9%+0.60

Very poor performance

Absolutely rubbish and waste of money

Not good quality

Ease Of Use8%

Impossible to use

its also quite difficult to cut

it becomes incredibly difficult to remove

Value For Money5%+0.82

Expensive for what is meant to be

Not worth it

A bit on the pricey side

Thickness5%−0.02

A bit thin

These are woefully thin

Also, not thick enough to protect the surface from anything other than liquid

Love

Adhesion/Stickiness17%−0.48

Adheres well to carpet

Adhered very well

Sticks well

Quality-Overall13%+0.60

stuff while decorating is excellent quality

Excellent product

Good quality

Advertised Vs Actual Product10%+0.60

It did the job

As expected

Just what was needed

Value For Money9%+0.82

Good value

well worth the price

Good value for money

Ease Of Use8%

Easy to use

easy to remove

Very handy

Return

1.0% Return rate 19% Fixable by listing

Adhesion/Stickiness36%██▆▇▆█

Poor Adhesion

Not adhesive

Does not stick

Quality-Overall11%▃█▅▆▇▅

Very poor performance

Absolutely rubbish and waste of money

Not good quality

Size-Overall7%▁▂▅▆█▄

not fit for purpose please dont buy this item

Big

these were small

Functionality-Overall7%█▃▃▅▁▂

Doesnt work

Didnt work for me

Compatibility-Overall5%▁█▄▃▃▂

FAQ

Common Floor Protector Roll questions

Answered from the same tracked data.