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Floor Protector Roll

Floor Protector Roll shows low returns (1.0%), but a small market ($62K/yr) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 15Growth 19Conversion 60Competition 51Returns 95Price range 75Avg price 87Brand share 61Review moat 68Quality gap 83
This niche Category average

Is Floor Protector Roll profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Floor Protector Roll is a £62K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov. Verdict: Worth a look — 54/100.

Floor Protector Roll: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.1% over the last 90 days and 5.1% of searches end in a purchase.

£62K

revenue / yr

Units sold / yr4K
Search volume / yr-11.1%61K
Conversion rate5.1%
Avg price£19.72

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers17 · 56
Top-5 product click share54%
Open market32%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement88%
New entrants (1y)7· 1 succeeded
Avg rating4.2★
Avg reviews770

Top Floor Protector Roll products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£12K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

56

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

26%

  • Everbuild29%
  • WINSOME18%
  • Trio Plus9%
  • ProDec7%
  • Sika6%
  • TI-Pro6%

Floor Protector Roll demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume61KCVR5.1%Products25Brands17Top 5 Brands68%OOS Rate2.9%Rating4.2★Reviews770Avg BSR#109
2K1KSpike '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Top Floor Protector Roll search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • floor protector roll20K/yr
  • floor protection12K/yr
  • hard floor protector roll7K/yr
  • floor covering protection6K/yr
  • floor protection roll6K/yr
  • hard floor protector4K/yr
  • protective floor covering4K/yr
  • floor protector film2K/yr

What reviews say buyers love and hate about Floor Protector Roll

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Adhesion/Stickiness17%

Adheres well to carpet

Quality-Overall13%

stuff while decorating is excellent quality

Advertised Vs Actual Product10%

It did the job

Value For Money9%

Good value

Ease Of Use8%

Easy to use

What buyers complain about

82% of reviews
Adhesion/Stickiness44%

Poor Adhesion

Quality-Overall9%

Very poor performance

Ease Of Use8%

Impossible to use

Value For Money5%

Expensive for what is meant to be

Thickness5%

A bit thin

Floor Protector Roll return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

19%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
36%
2Quality-Overall
11%
3Size-Overall
7%
4Functionality-Overall
7%
5Compatibility-Overall
5%

Common Floor Protector Roll questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Floor Protector Roll 54/100 on Amazon United Kingdom — Worth a look. The niche generates £62K/yr across 25 tracked products. 1 of 7 products launched in the last 360 days are still selling. Search demand moved -11.1% over the last 90 days.
Search demand for Floor Protector Roll on Amazon United Kingdom peaks in Nov, where the busiest month runs 1.5× the quietest.