Floor Paint
Floor Paint shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Floor Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Floor Paint is a £144K/yr Amazon United Kingdom market (372K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May. Verdict: Worth a look — 59/100.
Floor Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +19.7% over the last 90 days and 1.5% of searches end in a purchase.
£144K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 43 products
Top Floor Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
RUSTINS Quick Dry Floor Paint Grey 1ltr
- Price
- £14.42
- Rating
- 4.4/5
- Reviews
- 554
- Age
- 3y ago
SIRAMICO COATINGS One Coat Anti-Slip Floor Paint | 1 Litres | 5 Modern Colours I Waterbased Quick Drying Formula | White Black Greys (Dark Grey 1 Liter)
- Price
- £16.04
- Rating
- 4.2/5
- Reviews
- 395
- Age
- 1y ago
SIRAMICO COATINGS One Coat Anti-Slip Floor Paint | 1 Litres | 5 Modern Colours I Waterbased Quick Drying Formula | White Black Greys (Light Grey 1 Liter)
- Price
- £16.10
- Rating
- 4.2/5
- Reviews
- 395
- Age
- 1y ago
marlcoatings Heavy Duty Polyurethane floor paint 10L (Dark Grey)
- Price
- £38.17
- Rating
- 4.5/5
- Reviews
- 290
- Age
- 5y ago
Polar Light Grey Floor & Garage Paint - 5 Litres | Ideal Garage Floor Paint for Garages Warehouses & Concrete Floors | Hard Wearing & Slip Resistant | Mid-Sheen Finish | Interior Use
- Price
- £41.57
- Rating
- 4.4/5
- Reviews
- 1,419
- Age
- 7y ago
Trending
90-day click momentum
Johnstones Exterior Smooth Masonry Paint Subtle Stone Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L
- Price
- £19.21
- Rating
- 4.5/5
- Reviews
- 172
- Age
- 2y ago
SIRAMICO COATINGS The Patio Paint | 5 Litre - Dark Grey | Superior Patio Paint with Professional Finish for Use on Patios Walkways Walls | Non-Toxic UV Resistant with Easy Application
- Price
- £41.30
- Rating
- 4.4/5
- Reviews
- 510
- Age
- 2y ago
SIRAMICO COATINGS One Coat Anti-Slip Floor Paint | 5 Litres | 5 Modern Colours I Waterbased Quick Drying Formula | White Black Greys (Mid Grey 5 Liters)
- Price
- £40.09
- Rating
- 4.2/5
- Reviews
- 74
- Age
- 1y ago
RUSTINS Step & Tile Paint Black 250ml Hard-Wearing Floor Coating for Concrete Stone & Brick Durable Slip-Resistant Finish for Indoor & Outdoor Use Available in Red & Black
- Price
- £6.39
- Rating
- 4.4/5
- Reviews
- 1,529
- Age
- 10y ago
Johnstones Garage Floor Paint - Tile Red 2.5L
- Price
- £18.33
- Rating
- 4.5/5
- Reviews
- 2,513
- Age
- 11y ago
Newest
by launch date
Resincoat Epoxy Garage Floor Paint 2-Part Resin Coating for Concrete Floors 4x Thicker & Longer Lasting Than Standard Paint High Gloss Easy to Mix & Apply Made in UK - Light Grey - 1kg
- Price
- £28.99
- Rating
- 3.7/5
- Reviews
- 47
- Age
- 11mo ago
Resincoat Epoxy Garage Floor Paint 2-Part Resin Coating for Concrete Floors 4x Thicker & Longer Lasting Than Standard Paint High Gloss Easy to Mix & Apply Made in UK - Mid Grey - 1kg
- Price
- £28.88
- Rating
- 3.7/5
- Reviews
- 47
- Age
- 11mo ago
SIRAMICO COATINGS One Coat Anti-Slip Floor Paint | 5 Litres | 5 Modern Colours I Waterbased Quick Drying Formula | White Black Greys (Mid Grey 5 Liters)
- Price
- £40.09
- Rating
- 4.2/5
- Reviews
- 74
- Age
- 1y ago
SIRAMICO COATINGS One Coat Anti-Slip Floor Paint | 1 Litres | 5 Modern Colours I Waterbased Quick Drying Formula | White Black Greys (Dark Grey 1 Liter)
- Price
- £16.04
- Rating
- 4.2/5
- Reviews
- 395
- Age
- 1y ago
SIRAMICO COATINGS One Coat Anti-Slip Floor Paint | 1 Litres | 5 Modern Colours I Waterbased Quick Drying Formula | White Black Greys (Light Grey 1 Liter)
- Price
- £16.10
- Rating
- 4.2/5
- Reviews
- 395
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
12 falling
Sellers
71
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
37%
Top 20: 76%
Open market
17%
- SIRAMICO COATINGS34%
- RUSTINS18%
- Polar Specialist Coatings9%
- Johnstone's9%
- Leyland8%
- V337%
- Open — no brand owns it (6 brands, 17%)
Floor Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May · busiest ÷ quietest = 2.3×
Top Floor Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- floor paint96K/yr
- garage floor paint73K/yr
- concrete paint47K/yr
- floor paint concrete16K/yr
- floor tile paint25K/yr
- concrete paint outdoor14K/yr
- concrete floor paint16K/yr
- floor paint for wood9K/yr
- outdoor floor paint7K/yr
- grey floor paint9K/yr
What reviews say buyers love and hate about Floor Paint
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“its very easy to paint with”
“Excellent coverage”
“Covers Well”
“Good price”
“Beautiful colours”
What buyers complain about
77% of reviews“the paint has come off”
“Wrong colour”
“Absolute rubbish at a high price”
“Arrived with a leak”
“Absolute rubbish at a high price”
Floor Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
58%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Floor Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
