floor paint
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£26.24avg listing price — sweet spot $15–$100
Price range
Great£6.39–£58.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+19.7%90-day search growth — must beat 0% to launch
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay1,763.42avg incumbent reviews — the moat a new listing must climb
Market size
Okay£144K£144K/yr · 372K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, floor paint is a £144K/yr Amazon United Kingdom market (372K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May. Verdict: Worth a look — 59/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
floor paint market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £131K–£157K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 81%
- Out of stock
- 2.5%
- Avg brand age
- 54 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
12 falling
Sellers
71
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
37%
Top 20: 76%
Open market
17%
- SIRAMICO COATINGS34%
- RUSTINS18%
- Polar Specialist Coatings9%
- Johnstone's9%
- Leyland8%
- V337%
- Open — no brand owns it (6 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.7% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 2.3×
Top floor paint search terms
- floor paint96K/yr
- garage floor paint73K/yr
- concrete paint47K/yr
- floor paint concrete16K/yr
- floor tile paint25K/yr
- concrete paint outdoor14K/yr
- concrete floor paint16K/yr
- floor paint for wood9K/yr
- outdoor floor paint7K/yr
- grey floor paint9K/yr
Top floor paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RUSTINS Quick Dry Floor Paint Grey 1ltr
RUSTINS£14.424.4★554 rev
SIRAMICO COATINGS One Coat Anti-Slip Floor Paint | 1 Litres | 5 Modern Colours I Waterbased Quick Drying Formula | White Black Greys (Dark Grey 1 Liter)
SIRAMICO COATINGS£16.044.2★395 rev
SIRAMICO COATINGS One Coat Anti-Slip Floor Paint | 1 Litres | 5 Modern Colours I Waterbased Quick Drying Formula | White Black Greys (Light Grey 1 Liter)
SIRAMICO COATINGS£16.104.2★395 rev
marlcoatings Heavy Duty Polyurethane floor paint 10L (Dark Grey)
marlcoatings£38.174.5★290 rev
Polar Light Grey Floor & Garage Paint - 5 Litres | Ideal Garage Floor Paint for Garages Warehouses & Concrete Floors | Hard Wearing & Slip Resistant | Mid-Sheen Finish | Interior Use
Polar Specialist Coatings£41.574.4★1,419 rev
Newest
by launch date
Resincoat Epoxy Garage Floor Paint 2-Part Resin Coating for Concrete Floors 4x Thicker & Longer Lasting Than Standard Paint High Gloss Easy to Mix & Apply Made in UK - Light Grey - 1kg
Resincoat£28.9947 rev
Resincoat Epoxy Garage Floor Paint 2-Part Resin Coating for Concrete Floors 4x Thicker & Longer Lasting Than Standard Paint High Gloss Easy to Mix & Apply Made in UK - Mid Grey - 1kg
Resincoat£28.8847 rev
SIRAMICO COATINGS One Coat Anti-Slip Floor Paint | 5 Litres | 5 Modern Colours I Waterbased Quick Drying Formula | White Black Greys (Mid Grey 5 Liters)
SIRAMICO COATINGS£40.0974 rev
SIRAMICO COATINGS One Coat Anti-Slip Floor Paint | 1 Litres | 5 Modern Colours I Waterbased Quick Drying Formula | White Black Greys (Dark Grey 1 Liter)
SIRAMICO COATINGS£16.04395 rev
SIRAMICO COATINGS One Coat Anti-Slip Floor Paint | 1 Litres | 5 Modern Colours I Waterbased Quick Drying Formula | White Black Greys (Light Grey 1 Liter)
SIRAMICO COATINGS£16.10395 rev
Trending
90-day click momentum
Johnstones Exterior Smooth Masonry Paint Subtle Stone Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L
Johnstone's£19.214.5★
SIRAMICO COATINGS The Patio Paint | 5 Litre - Dark Grey | Superior Patio Paint with Professional Finish for Use on Patios Walkways Walls | Non-Toxic UV Resistant with Easy Application
SIRAMICO COATINGS£41.304.4★
SIRAMICO COATINGS One Coat Anti-Slip Floor Paint | 5 Litres | 5 Modern Colours I Waterbased Quick Drying Formula | White Black Greys (Mid Grey 5 Liters)
SIRAMICO COATINGS£40.094.2★
RUSTINS Step & Tile Paint Black 250ml Hard-Wearing Floor Coating for Concrete Stone & Brick Durable Slip-Resistant Finish for Indoor & Outdoor Use Available in Red & Black
RUSTINS£6.394.4★
Johnstones Garage Floor Paint - Tile Red 2.5L
Johnstone's£18.334.5★
What buyers say about floor paint
What buyers praise and complain about, mined from review topics.What buyers love
“its very easy to paint with”
“Excellent coverage”
“Covers Well”
“Good price”
“Beautiful colours”
“Easy to apply”
“Easy to paint with”
“it does the job”
“It dries so natural and quick”
“washes well”
What buyers complain about
“the paint has come off”
“Wrong colour”
“Absolute rubbish at a high price”
“Arrived with a leak”
“Absolute rubbish at a high price”
“Not what it claims to be”
“My fault for not checking the size”
“Opened the tin initial thoughts were omg thats thin its not going to work or cover”
“At this point I cannot say how long it will last”
“But it was much lighter than the outside of the tin”
Top return reasons
Common questions
- Is floor paint profitable to sell on Amazon United Kingdom?
- The niche generates £144K/yr across 43 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +19.7%. Flapen's verdict: Worth a look (59/100).
- How competitive is the floor paint niche?
- 12 brands and 71 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in floor paint?
- Top complaints mined from reviews: Paint Quality, Color, Value For Money. The return rate is 0.9%.
- When does demand for floor paint peak?
- Demand peaks in May; the busiest month runs 2.3× the quietest.
- What does it cost to enter the floor paint niche?
- Listings span £6.39–£58.16; the average listing price is £26.24 (sweet spot $15–$100). The average incumbent carries 1,763 reviews — the moat a new listing must climb.