Floor Paint
MaybeReturns run at only 0.9% of orders. But buyers convert on only 1.5% of searches, so Floor Paint is a Maybe.
- Flapen Score
- 59 / 100Top 9% of 2,225 DIY & Tools niches · +10 vs the category median of 4959
- Market size
- £144K/yr372K searches / yr
- 90-day growth
- +19.7%search demand this quarter
- Competition
- 37%top-5 click share · 12 brands · 71 sellers
Flapen Score
Floor Paint against its category
The dotted line is the DIY & Tools average. Past it, Floor Paint is stronger. Inside it, weaker.
Market
The Floor Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Floor Paint 372K times last year and spent an estimated £144K. The top 5 brands take 77% of clicks. Demand peaks in May. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 372K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £144K a year.
- Searches, last 12 months
- 372K
- Growth, 90 days vs prior 90
- +19.7%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £144Ka year
- Peak month
- May2.3× the quietest month
- Top search term
- floor paint96K searches a year
02 · Price
A sale here is worth £26.24.
Listings sell for £26.24 on average, from £6.39 to £58.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £26.24 that is £3K to £7K a year per listing.
- Average price
- £26.24inside the $15 to $100 sweet spot
- Price range
- £6.39–£58.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #36 within Painting Supplies, Tools & Wall Treatments. It carries 1,763 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 58%
- Out of stock, average day
- 2.5%
- Average rank
- #36in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,763per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Floor Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
RUSTINS Quick Dry Floor Paint Grey 1ltr
- Price
- £14.42
- Rating
- 4.4/5
- Reviews
- 554
- Age
- 3y ago
SIRAMICO COATINGS One Coat Anti-Slip Floor Paint | 1 Litres | 5 Modern Colours I Waterbased Quick Drying Formula | White Black Greys (Dark Grey 1 Liter)
- Price
- £16.04
- Rating
- 4.2/5
- Reviews
- 395
- Age
- 1y ago
SIRAMICO COATINGS One Coat Anti-Slip Floor Paint | 1 Litres | 5 Modern Colours I Waterbased Quick Drying Formula | White Black Greys (Light Grey 1 Liter)
- Price
- £16.10
- Rating
- 4.2/5
- Reviews
- 395
- Age
- 1y ago
marlcoatings Heavy Duty Polyurethane floor paint 10L (Dark Grey)
- Price
- £38.17
- Rating
- 4.5/5
- Reviews
- 290
- Age
- 5y ago
Polar Light Grey Floor & Garage Paint - 5 Litres | Ideal Garage Floor Paint for Garages Warehouses & Concrete Floors | Hard Wearing & Slip Resistant | Mid-Sheen Finish | Interior Use
- Price
- £41.57
- Rating
- 4.4/5
- Reviews
- 1,419
- Age
- 7y ago
Trending
90-day click momentum
Johnstones Exterior Smooth Masonry Paint Subtle Stone Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L
- Price
- £19.21
- Rating
- 4.5/5
- Reviews
- 172
- Age
- 2y ago
SIRAMICO COATINGS The Patio Paint | 5 Litre - Dark Grey | Superior Patio Paint with Professional Finish for Use on Patios Walkways Walls | Non-Toxic UV Resistant with Easy Application
- Price
- £41.30
- Rating
- 4.4/5
- Reviews
- 510
- Age
- 2y ago
SIRAMICO COATINGS One Coat Anti-Slip Floor Paint | 5 Litres | 5 Modern Colours I Waterbased Quick Drying Formula | White Black Greys (Mid Grey 5 Liters)
- Price
- £40.09
- Rating
- 4.2/5
- Reviews
- 74
- Age
- 1y ago
RUSTINS Step & Tile Paint Black 250ml Hard-Wearing Floor Coating for Concrete Stone & Brick Durable Slip-Resistant Finish for Indoor & Outdoor Use Available in Red & Black
- Price
- £6.39
- Rating
- 4.4/5
- Reviews
- 1,529
- Age
- 10y ago
Johnstones Garage Floor Paint - Tile Red 2.5L
- Price
- £18.33
- Rating
- 4.5/5
- Reviews
- 2,513
- Age
- 11y ago
Newest
by launch date
Resincoat Epoxy Garage Floor Paint 2-Part Resin Coating for Concrete Floors 4x Thicker & Longer Lasting Than Standard Paint High Gloss Easy to Mix & Apply Made in UK - Light Grey - 1kg
- Price
- £28.99
- Rating
- 3.7/5
- Reviews
- 47
- Age
- 11mo ago
Resincoat Epoxy Garage Floor Paint 2-Part Resin Coating for Concrete Floors 4x Thicker & Longer Lasting Than Standard Paint High Gloss Easy to Mix & Apply Made in UK - Mid Grey - 1kg
- Price
- £28.88
- Rating
- 3.7/5
- Reviews
- 47
- Age
- 11mo ago
SIRAMICO COATINGS One Coat Anti-Slip Floor Paint | 5 Litres | 5 Modern Colours I Waterbased Quick Drying Formula | White Black Greys (Mid Grey 5 Liters)
- Price
- £40.09
- Rating
- 4.2/5
- Reviews
- 74
- Age
- 1y ago
SIRAMICO COATINGS One Coat Anti-Slip Floor Paint | 1 Litres | 5 Modern Colours I Waterbased Quick Drying Formula | White Black Greys (Dark Grey 1 Liter)
- Price
- £16.04
- Rating
- 4.2/5
- Reviews
- 395
- Age
- 1y ago
SIRAMICO COATINGS One Coat Anti-Slip Floor Paint | 1 Litres | 5 Modern Colours I Waterbased Quick Drying Formula | White Black Greys (Light Grey 1 Liter)
- Price
- £16.10
- Rating
- 4.2/5
- Reviews
- 395
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
12 falling
Sellers
71
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
37%
Top 20: 76%
Open market
17%
- SIRAMICO COATINGS34%
- RUSTINS18%
- Polar Specialist Coatings9%
- Johnstone's9%
- Leyland8%
- V337%
- Open — no brand owns it (6 brands, 17%)
Demand
Floor Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 2.3×
Search terms
Top Floor Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- floor paint96K/yr
- garage floor paint73K/yr
- concrete paint47K/yr
- floor paint concrete16K/yr
- floor tile paint25K/yr
- concrete paint outdoor14K/yr
- concrete floor paint16K/yr
- floor paint for wood9K/yr
- outdoor floor paint7K/yr
- grey floor paint9K/yr
Reviews and returns
What reviews say buyers love and hate about Floor Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the paint has come off
Paint leaked
Terrible paint
Wrong colour
Not light grey
Way darker than advertised
Absolute rubbish at a high price
Far too expensive now
Overpriced for such a tiny amount
Arrived with a leak
with a spillage inside the packaging
Damaged and Leaking
Absolute rubbish at a high price
RUBBISH PRODUCT
Poor Quality
Love
its very easy to paint with
Excellent Paint
Great paint, excellent finish
Excellent coverage
Great itemfor covering glass
Excellent Product
Covers Well
Good coverage easy to apply
The ease of coverage
Good price
worth the price
Excellent value
Beautiful colours
Amazing colour
Lovely colour red
Return
0.9% Return rate 58% Fixable by listing
the paint has come off
Paint leaked
Terrible paint
Wrong colour
Not light grey
Way darker than advertised
My fault for not checking the size
Lot bigger
when it arrived it was tiny
Arrived with a leak
with a spillage inside the packaging
Damaged and Leaking
Absolute rubbish at a high price
Far too expensive now
Overpriced for such a tiny amount
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Floor Paint questions
Answered from the same tracked data.