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Floor Cable Cover

Maybe

The products selling today average only 4.2★. But demand is soft, at -9.7% this quarter, so Floor Cable Cover is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 2,225 DIY & Tools niches · +1 vs the category median of 49
Market size
£98K/yr130K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
58%top-5 click share · 21 brands · 33 sellers

Flapen Score

Floor Cable Cover against its category

The dotted line is the DIY & Tools average. Past it, Floor Cable Cover is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floor Cable Cover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Floor Cable Cover 130K times last year and spent an estimated £98K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
6.1%
Market size, estimated
£98Ka year
Peak month
January2.4× the quietest month
Top search term
floor cable cover31K searches a year

02 · Price

A sale here is worth £12.24.

Listings sell for £12.24 on average, from £5.06 to £35.25. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £12.24 that is £3K to £6K a year per listing.

Average price
£12.24under the $15 to $100 sweet spot
Price range
£5.06–£35.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #32 within Electrical. It carries 2,001 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
88%
Out of stock, average day
7.7%
Average rank
#32in Electrical
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,001per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Floor Cable Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£29K£39K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

33

Top-5 brand share

70%

Top 20: 99%

Top-5 click share

58%

Top 20: 94%

Open market

26%

  • D-Line35%
  • Amazon Basics14%
  • Deeba UK8%
  • Gudui8%
  • YUANYUU6%
  • YOUNTHYE4%

Demand

Floor Cable Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Floor Cable Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floor cable cover31K/yr
  • floor cable protector15K/yr
  • cable floor cover14K/yr
  • cable mat11K/yr
  • rubber cable protector7K/yr
  • cable covers for wires floor14K/yr
  • floor cable tidy10K/yr
  • cable floor protector6K/yr
  • cable cover floor4K/yr
  • wire cover for floor3K/yr

Reviews and returns

What reviews say buyers love and hate about Floor Cable Cover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flatness22%−0.09

Still not flat to the floor

Wouldn't lay flat

It lies flat

Size-Overall13%−0.07

Not fit for purpose

channel is too small

The groove to hold the cable is very small

Adhesion/Stickiness11%−0.05

this has no adhesive on it, and is doesnt hold shape, very disappointing

Did not stick to anything

no adhesive, overall useless product

Weight Heavy8%−0.04

Not heavy duty

it's not heavy enough to stay put

Not weighty enough

Charging6%−0.03

Not for EV charging cable

not the actual charging cable

Useless for car charging

Love

Quality-Overall17%+1.22

Well manufactured

Good quality

Great product

Advertised Vs Actual Product16%+0.96

It works exactly as intended

suited my requirements

Exactly as described

Ease Of Use8%+0.55

Easy to use

Easier than rubber cable covers

was easy enough to use

Strength8%+0.64

Good, sturdy product

Robust construction and is easy to cut to size

It is robust

Value For Money7%−0.02

it was cheaper than I could purchase around here

excellent Value for money

good for the price

Return

1.7% Return rate 52% Fixable by listing

Size-Overall35%▇▆█▇▆█

Not fit for purpose

channel is too small

The groove to hold the cable is very small

Adhesion/Stickiness9%█▅▅▄▃▂

this has no adhesive on it, and is doesnt hold shape, very disappointing

Did not stick to anything

no adhesive, overall useless product

Functionality-Overall7%▇█▅▄▆▇
Compatibility-Overall7%▅▇▅▂▄█
Charging5%▆▃▅▅█▆

Not for EV charging cable

not the actual charging cable

Useless for car charging

FAQ

Common Floor Cable Cover questions

Answered from the same tracked data.