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Flexible Filler

Fail

The top 5 brands take 100% of clicks, so Flexible Filler is a Fail.

Flapen Score
33
33 / 100
Ranks 2,147 of 2,225 DIY & Tools niches · −16 vs the category median of 49
Market size
£45K/yr53K searches / yr
90-day growth
-14.9%search demand this quarter
Competition
89%top-5 click share · 5 brands · 67 sellers

Flapen Score

Flexible Filler against its category

The dotted line is the DIY & Tools average. Past it, Flexible Filler is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flexible Filler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flexible Filler 53K times last year and spent an estimated £45K. All 5 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

12.0% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
12.0%
Market size, estimated
£45Ka year
Top search term
toupret fill flex25K searches a year

02 · Price

A sale here is worth £7.04.

Listings sell for £7.04 on average, from £2.60 to £14.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £7.04 that is £4K to £5K a year per listing.

Average price
£7.04under the $15 to $100 sweet spot
Price range
£2.60–£14.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #250 within Adhesives & Sealers. It carries 2,805 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#250in Adhesives & Sealers
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,805per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Flexible Filler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£20K£27K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

67

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Toupret73%
  • Ronseal17%
  • Sika5%
  • GORILLA3%
  • Everbuild2%

Demand

Flexible Filler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Apr · busiest ÷ quietest = 5.4× · 8 of 12 months tracked

Search terms

Top Flexible Filler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toupret fill flex25K/yr
  • flexible filler20K/yr
  • flexible filler for wall cracks6K/yr
  • toupret flexible filler3K/yr

Reviews and returns

What reviews say buyers love and hate about Flexible Filler

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%−0.09

Absolutely terrible filler

Absolute garbage, toupret products are usually reliable

Poor quality

Ease Of Use18%+0.98

Hard to use

hard to work with

Too hard to be useful

Leak-Proof11%

Arrived having completely leaked out into the box

filler leaked everywhere

The product arrived broken open and leaking, even though the seal was unbroken

Color6%+0.26

white is also wet in this case

Turns white to yellow after a month

However after a month or so Ive noticed that the whiteness has started to turn yellow

Hard Feel6%

Sets as hard as steel

Very hard, once dry, less shbkage, than some Ive ried

It is a little harder to sand

Love

Ease Of Use22%+0.98

Easy to use

it was very easy to apply

so handy it's ready to use

Quality-Overall19%−0.09

Its well-made

Really good quality filler

Excellent product

Advertised Vs Actual Product13%−0.05

Does what you expect

It does the job

As described

Value For Money11%+0.77

Reasonable price

Great value

Good price

Stitch/Finish/Polish5%+0.79

Great finish

Very good finishing filler

Gives a smooth finish

Return

0.3% Return rate 14% Fixable by listing

Leak-Proof26%▇▆▄▇▅█

Arrived having completely leaked out into the box

filler leaked everywhere

The product arrived broken open and leaking, even though the seal was unbroken

Defective Material/Parts16%▅█▇▄▆▇
Functionality-Overall8%▅▄█▆█▂
Size-Overall8%▃▂▃█▃▄

As its a small bottle I couldnt find one to fit

Only complaint is that the small pot is too tall

Product Condition5%█▅▆▁█▇

FAQ

Common Flexible Filler questions

Answered from the same tracked data.