Flexible Filler
FailThe top 5 brands take 100% of clicks, so Flexible Filler is a Fail.
- Flapen Score
- 33 / 100Ranks 2,147 of 2,225 DIY & Tools niches · −16 vs the category median of 4933
- Market size
- £45K/yr53K searches / yr
- 90-day growth
- -14.9%search demand this quarter
- Competition
- 89%top-5 click share · 5 brands · 67 sellers
Flapen Score
Flexible Filler against its category
The dotted line is the DIY & Tools average. Past it, Flexible Filler is stronger. Inside it, weaker.
Market
The Flexible Filler market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flexible Filler 53K times last year and spent an estimated £45K. All 5 brands take every click. Flapen scores it 33 out of 100, a Fail.
01 · Demand
12.0% of searches ended in a purchase last week.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- -14.9%
- Conversion, latest week
- 12.0%
- Market size, estimated
- £45Ka year
- Top search term
- toupret fill flex25K searches a year
02 · Price
A sale here is worth £7.04.
Listings sell for £7.04 on average, from £2.60 to £14.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £7.04 that is £4K to £5K a year per listing.
- Average price
- £7.04under the $15 to $100 sweet spot
- Price range
- £2.60–£14.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #250 within Adhesives & Sealers. It carries 2,805 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #250in Adhesives & Sealers
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,805per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Flexible Filler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Toupret FillFlex - Flexible & CrackResistant Interior Filler for Tough Surfaces - Elastic Compound for Cracks Movements & Control Joints - Easy Sand Paintable - 1 kg
- Price
- £14.63
- Rating
- 4.2/5
- Reviews
- 252
- Age
- 5y ago

310ml Toupret Fill-Flex Flexible Filler for Gaps and Cracks Fibacryl
- Price
- £7.75
- Rating
- 4.4/5
- Reviews
- 258
- Age
- 12y ago

Ronseal Smooth Finish Flexible Filler 330G Super Flexible Interior Wall Filler For Cracks And Holes Easy To Apply Smooth Finish Paintable Long-Lasting Repair Solution
- Price
- £3.86
- Rating
- 4.3/5
- Reviews
- 1,115
- Age
- 15y ago

Everbuild FLEX-EBD Flexible Decorators Filler White 290 ml
- Price
- £3.64
- Rating
- 4.5/5
- Reviews
- 1,638
- Age
- 19y ago

Toupret Quick Fill - Fast-Drying Ready Mixed Interior Filler for Walls & Ceilings - One Coat No Shrink No Crack - Quick Wall Repairs Paint in 30 Minutes - Smooth White Finish - Easily Applied - 1L
- Price
- £11.12
- Rating
- 4.6/5
- Reviews
- 101
- Age
- 5y ago
Trending
90-day click momentum
Sika Caulk Once Premium Quality Acrylic Caulk Highly Flexible Fast Drying White 295ml
- Price
- £2.60
- Rating
- 4.5/5
- Reviews
- 11,812
- Age
- 12y ago

Gorilla Smooth Finish Wall Filler 473ml Applies Purple & Dries White | Repairs Small and Large Holes in Walls & Ceiling Smooth Finish Wont Shrink or Crack Fills any Depth| Indoor & Outdoor Use
- Price
- £8.96
- Rating
- 4.6/5
- Reviews
- 326
- Age
- 10mo ago

Ronseal 36560 Smooth Finish Super Flexible Filler Cartidge 300 ml
- Price
- £5.06
- Rating
- 4.4/5
- Reviews
- 678
- Age
- 19y ago

Toupret Quick Fill - Fast-Drying Ready Mixed Interior Filler for Walls & Ceilings - One Coat No Shrink No Crack - Quick Wall Repairs Paint in 30 Minutes - Smooth White Finish - Easily Applied - 1L
- Price
- £11.12
- Rating
- 4.6/5
- Reviews
- 101
- Age
- 5y ago

Everbuild FLEX-EBD Flexible Decorators Filler White 290 ml
- Price
- £3.64
- Rating
- 4.5/5
- Reviews
- 1,638
- Age
- 19y ago
Newest
by launch date
Gorilla Smooth Finish Wall Filler 473ml Applies Purple & Dries White | Repairs Small and Large Holes in Walls & Ceiling Smooth Finish Wont Shrink or Crack Fills any Depth| Indoor & Outdoor Use
- Price
- £8.96
- Rating
- 4.6/5
- Reviews
- 326
- Age
- 10mo ago

Toupret Quick Fill - Fast-Drying Ready Mixed Interior Filler for Walls & Ceilings - One Coat No Shrink No Crack - Quick Wall Repairs Paint in 30 Minutes - Smooth White Finish - Easily Applied - 1L
- Price
- £11.12
- Rating
- 4.6/5
- Reviews
- 101
- Age
- 5y ago

Toupret FillFlex - Flexible & CrackResistant Interior Filler for Tough Surfaces - Elastic Compound for Cracks Movements & Control Joints - Easy Sand Paintable - 1 kg
- Price
- £14.63
- Rating
- 4.2/5
- Reviews
- 252
- Age
- 5y ago

310ml Toupret Fill-Flex Flexible Filler for Gaps and Cracks Fibacryl
- Price
- £7.75
- Rating
- 4.4/5
- Reviews
- 258
- Age
- 12y ago

Sika Caulk Once Premium Quality Acrylic Caulk Highly Flexible Fast Drying White 295ml
- Price
- £2.60
- Rating
- 4.5/5
- Reviews
- 11,812
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
67
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Toupret73%
- Ronseal17%
- Sika5%
- GORILLA3%
- Everbuild2%
Demand
Flexible Filler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 5.4× · 8 of 12 months tracked
Search terms
Top Flexible Filler search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toupret fill flex25K/yr
- flexible filler20K/yr
- flexible filler for wall cracks6K/yr
- toupret flexible filler3K/yr
Reviews and returns
What reviews say buyers love and hate about Flexible Filler
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Absolutely terrible filler
Absolute garbage, toupret products are usually reliable
Poor quality
Hard to use
hard to work with
Too hard to be useful
Arrived having completely leaked out into the box
filler leaked everywhere
The product arrived broken open and leaking, even though the seal was unbroken
white is also wet in this case
Turns white to yellow after a month
However after a month or so Ive noticed that the whiteness has started to turn yellow
Sets as hard as steel
Very hard, once dry, less shbkage, than some Ive ried
It is a little harder to sand
Love
Easy to use
it was very easy to apply
so handy it's ready to use
Its well-made
Really good quality filler
Excellent product
Does what you expect
It does the job
As described
Reasonable price
Great value
Good price
Great finish
Very good finishing filler
Gives a smooth finish
Return
0.3% Return rate 14% Fixable by listing
Arrived having completely leaked out into the box
filler leaked everywhere
The product arrived broken open and leaking, even though the seal was unbroken
As its a small bottle I couldnt find one to fit
Only complaint is that the small pot is too tall
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flexible Filler questions
Answered from the same tracked data.








