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Flashing Tape

Fail

Demand is soft, at -5.2% this quarter, so Flashing Tape is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£115K/yr136K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
60%top-5 click share · 12 brands · 81 sellers

Flapen Score

Flashing Tape against its category

The dotted line is the DIY & Tools average. Past it, Flashing Tape is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flashing Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flashing Tape 136K times last year and spent an estimated £115K. The top 5 brands take 87% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
7.3%
Market size, estimated
£115Ka year
Peak month
September1.4× the quietest month
Top search term
flashing tape24K searches a year

02 · Price

A sale here is worth £11.54.

Listings sell for £11.54 on average, from £6.00 to £21.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £11.54 that is £3K to £6K a year per listing.

Average price
£11.54under the $15 to $100 sweet spot
Price range
£6.00–£21.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #40 within Building Supplies. It carries 4,428 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
78%
Out of stock, average day
0.9%
Average rank
#40in Building Supplies
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,428per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Flashing Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

81

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

10%

  • Bostik59%
  • Sika10%
  • Bond It9%
  • GORILLA6%
  • Target Control3%
  • Nassboards3%
  • Open — no brand owns it (6 brands, 10%)

Demand

Flashing Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Flashing Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flashing tape24K/yr
  • flashing tape for roofing13K/yr
  • flashband15K/yr
  • bitumen tape9K/yr
  • flashing8K/yr
  • roof flashing9K/yr
  • flashband tape8K/yr
  • roofing tape8K/yr
  • bostik flashband6K/yr
  • roof repair tape7K/yr

Reviews and returns

What reviews say buyers love and hate about Flashing Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness50%−0.40

NOT ADHESIVE

Did not stick

Not sticky enough

Leak-Proof8%

Didnt stop leak

that was causing water to leak

A week later I noticed loads of water leaking inside

Water Resistance6%−0.03

cardboard boxes are not waterproof

Doesnt stop water issues

Didnt work under water as advertised

Functionality-Overall5%−0.05

Didn't work for me

not worked properly

Doesnt work

Value For Money3%+0.48

Expensive

Waste of money

Complete waste of money

Love

Adhesion/Stickiness20%−0.40

very sticky

Excellent tape

Sticks well

Quality-Overall18%+1.23

Very good quality used this on my conservatory the size was good easy to cut

Excellent product

so I am happy with its performance

Advertised Vs Actual Product10%+0.75

does it do the job

Exactly as described

Did its job exactly as needed

Value For Money7%+0.48

good price

Great value

Good value for money

Leak-Proof6%

There have been no leaks since

worked really well with the constantly leaking pipe

perfect for dealing with leaks

Return

1.3% Return rate 18% Fixable by listing

Adhesion/Stickiness46%▇█▅▅▄▄

NOT ADHESIVE

Did not stick

Not sticky enough

Size-Overall9%▂▄▆█▇▆
Compatibility-Overall7%▄▁█▆▅▃
Functionality-Overall6%▅▅▅▃█▅

Didn't work for me

not worked properly

Doesnt work

Leak-Proof5%▂▂▂▃▄█

Didnt stop leak

that was causing water to leak

A week later I noticed loads of water leaking inside

FAQ

Common Flashing Tape questions

Answered from the same tracked data.