Fitness
a concentrated shelf (top 5 take 94% of clicks) — Fitness doesn't clear our bar today.
Flapen Score
Is Fitness profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fitness is a £86K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Aug–Oct. Verdict: Skip it — 42/100.
Fitness: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -25.0% over the last 90 days and 10.2% of searches end in a purchase.
£86K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 7 products
Top Fitness products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
RENPHO Tape Measure Body for Weight Loss Smart Body Tape Measure for Body Circumference Measurement Fitness Body Composition Monitors with APP Length 59in/150cm
- Price
- £21.26
- Rating
- 4.2/5
- Reviews
- 26,971
- Age
- 6y ago
Tychesy Smart Body Tape Measure for Weight Loss
- Price
- £19.27
- Rating
- 4.4/5
- Reviews
- 306
- Age
- 8mo ago
FAHEFANA Laser Tape Measure Rechargeable 40M Laser Distance Meter & 5M Tape Measure Digital Tape Measure with LCD Display Area Distance Volume Pythagorean (M FT INCH)
- Price
- £21.55
- Rating
- 4.3/5
- Reviews
- 206
- Age
- 1y ago
MeasureWiz Body Tape Measure - 80 Inch 200 cm Retractable Mini Measuring Tool - Tracker for Weight Loss & Body Fat Measurements - Waist/Bra Measurement Kit
- Price
- £9.46
- Rating
- 4.4/5
- Reviews
- 287
- Age
- 1y ago
Fitdays Smart Body Tape Measure | Bluetooth Body Fat BMI Tool
- Price
- £16.81
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 1y ago
Trending
90-day click momentum
2-in-1 Laser Tape Measure 262ft Digital Measuring Tape with LCD Display Rechargeable Smart Tape Measure with Distance Area & Volume Measurement USB Charging Construction & DIY Use
- Price
- £23.78
- Rating
- 4.3/5
- Reviews
- 858
- Age
- 8mo ago
FAHEFANA Laser Tape Measure Rechargeable 40M Laser Distance Meter & 5M Tape Measure Digital Tape Measure with LCD Display Area Distance Volume Pythagorean (M FT INCH)
- Price
- £21.55
- Rating
- 4.3/5
- Reviews
- 206
- Age
- 1y ago
Tychesy Smart Body Tape Measure for Weight Loss
- Price
- £19.27
- Rating
- 4.4/5
- Reviews
- 306
- Age
- 8mo ago
MeasureWiz Body Tape Measure - 80 Inch 200 cm Retractable Mini Measuring Tool - Tracker for Weight Loss & Body Fat Measurements - Waist/Bra Measurement Kit
- Price
- £9.46
- Rating
- 4.4/5
- Reviews
- 287
- Age
- 1y ago
RENPHO Tape Measure Body for Weight Loss Smart Body Tape Measure for Body Circumference Measurement Fitness Body Composition Monitors with APP Length 59in/150cm
- Price
- £21.26
- Rating
- 4.2/5
- Reviews
- 26,971
- Age
- 6y ago
Newest
by launch date2-in-1 Laser Tape Measure 262ft Digital Measuring Tape with LCD Display Rechargeable Smart Tape Measure with Distance Area & Volume Measurement USB Charging Construction & DIY Use
- Price
- £23.78
- Rating
- 4.3/5
- Reviews
- 858
- Age
- 8mo ago
Tychesy Smart Body Tape Measure for Weight Loss
- Price
- £19.27
- Rating
- 4.4/5
- Reviews
- 306
- Age
- 8mo ago
FAHEFANA Laser Tape Measure Rechargeable 40M Laser Distance Meter & 5M Tape Measure Digital Tape Measure with LCD Display Area Distance Volume Pythagorean (M FT INCH)
- Price
- £21.55
- Rating
- 4.3/5
- Reviews
- 206
- Age
- 1y ago
Fitdays Smart Body Tape Measure | Bluetooth Body Fat BMI Tool
- Price
- £16.81
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 1y ago
MeasureWiz Body Tape Measure - 80 Inch 200 cm Retractable Mini Measuring Tool - Tracker for Weight Loss & Body Fat Measurements - Waist/Bra Measurement Kit
- Price
- £9.46
- Rating
- 4.4/5
- Reviews
- 287
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 rising
Sellers
10
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
3%
- RENPHO49%
- Tychesy17%
- FAHEFANA16%
- MeasureWiz7%
- LUODIRGB5%
- SG SURGOAL3%
- Open — no brand owns it (1 brand, 3%)
Fitness demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Aug, Oct · busiest ÷ quietest = 2.6×
Top Fitness search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- renpho tape measure13K/yr
- digital tape measure body6K/yr
- smart body tape measure9K/yr
- smart tape measure body5K/yr
- renpho smart tape measure3K/yr
- smart tape measure4K/yr
- digital body tape measure3K/yr
What reviews say buyers love and hate about Fitness
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“This very handy”
“Good quality”
“Excellent value for money”
“It does exactly as advertised in a simple”
“It wirks and springs back and hold the tape when needed”
What buyers complain about
81% of reviews“Poor Quality”
“Very frustrating ending up breaking the first one”
“The measurements are so difficult to complete”
“Not fit for purpose”
“I think its a bit pricey for what it is”
Fitness return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
4%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fitness questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
