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Fish Tape

Fail

The top 5 brands take 97% of clicks, so Fish Tape is a Fail.

Flapen Score
39
39 / 100
Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 49
Market size
£62K/yr219K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
45%top-5 click share · 8 brands · 73 sellers

Flapen Score

Fish Tape against its category

The dotted line is the DIY & Tools average. Past it, Fish Tape is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fish Tape 219K times last year and spent an estimated £62K. The top 5 brands take 97% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
1.0%
Market size, estimated
£62Ka year
Top search term
klein tools164K searches a year

02 · Price

A sale here is worth £28.80.

Listings sell for £28.80 on average, from £3.87 to £106.76. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £28.80 that is £0 to £3K a year per listing.

Average price
£28.80inside the $15 to $100 sweet spot
Price range
£3.87–£106.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

49% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #565 within Electrical. It carries 2,921 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
89%
Out of stock, average day
3.9%
Average rank
#565in Electrical
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,921per listing
Listings tracked
37

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Fish Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

73

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

45%

Top 20: 81%

Open market

2%

  • KLEIN TOOLS85%
  • DZDSBB6%
  • QZATACAEN3%
  • Amtech2%
  • Afeld Elektro1%
  • KELIN1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Fish Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.7× · 9 of 12 months tracked

Search terms

Top Fish Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • klein tools164K/yr
  • klein24K/yr
  • fish tape19K/yr
  • fish tape cable puller7K/yr
  • klien tools4K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%

It's a poor tool from a great tool maker

Poor Quality

Absolute rubbish my unit broke poor quality

Value For Money17%−0.03

Expensive

It's not worth the price tag, definitely not

Pay a bit more

Size-Overall13%−0.05

the leads are way too short to be practical

Very tight to disassemble

Flexibility11%−0.03

it wasn't very flexible/didn't straighten out

A bit stiff at first

Instructions/User Manual/Troubleshooting8%−0.04

there doesnt seem to be a lot of direction videos on the internet about how to make the most of them

Love

Quality-Overall26%

High quality build as always from Klein

Excellent product

the tool itself is pretty good

Ease Of Use12%+0.93

Easy to use

very handy

Very handy to have

Advertised Vs Actual Product9%+0.22

It does the job

As expected from the brand

Just what I needed

Efficiency6%+0.78

Works very well

Works great

It works

Portability5%+0.35

Quality and handy,

Best little tool to carry if you use screwdrivers a lot

Very versatile & a great addition to any tool bag

Return

1.4% Return rate 12% Fixable by listing

Functionality-Overall25%▇█▅▃▅▃
Defective Material/Parts9%▇▂▂█▂▅
Size-Overall9%▇▄▄▆█▄

the leads are way too short to be practical

Very tight to disassemble

Durability5%▁▁▁▃▁█

tear comes quick

Quality-Overall5%▆█▅▁▁█

It's a poor tool from a great tool maker

Poor Quality

Absolute rubbish my unit broke poor quality

FAQ

Common Fish Tape questions

Answered from the same tracked data.