Fish Tape
brand-locked demand (top 5 brands take 97% of clicks) — Fish Tape doesn't clear our bar today.
Flapen Score
Is Fish Tape profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fish Tape is a £62K/yr Amazon United Kingdom market (219K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 39/100.
Fish Tape: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.9% over the last 90 days and 1.0% of searches end in a purchase.
£62K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 37 products
Top Fish Tape products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Klein Tools 55579 10x6 and 12x7 Inch Zipper Tool Pouch Double Compartment Heavy Duty Tool Pouch Multi-Function Organizer for Tools and Crafts Pack of 2 Grey/Orange Classic
- Price
- £30.92
- Rating
- 4.8/5
- Reviews
- 883
- Age
- 1y ago
KLEIN TOOLS 56335 Flat Steel Electrical Fish Tape 25-Foot 1/4-Inch Wide Spring Steel Tape Slim Plastic Tip Laser Etched 1-Foot Markings
- Price
- £18.43
- Rating
- 4.5/5
- Reviews
- 2,335
- Age
- 6y ago
Klein Tools 32934M Impact Driver 8-in-1 Metric Socket Set 4 Flip Sockets with 7 8 10 12 13 14 15 and 17mm Nut Driver Sizes Impact Rated 6-1/2-Inch Shaft
- Price
- £27.19
- Rating
- 4.7/5
- Reviews
- 1,613
- Age
- 1y ago
Fish Tape 10m Fish Tape Cable Puller 3.0mm Cable Pullers for Electrical Cables Retractable Draw Wire with Pull-Out Aid Plus 2 Guide Springs
- Price
- £8.11
- Rating
- 4.4/5
- Reviews
- 1,963
- Age
- 1y ago
Klein Tools VDV226-110 Ratcheting Modular Data Cable Crimper/Wire Stripper/Wire Cutter for RJ11/RJ12 Standard RJ45 Pass-Thru Connectors
- Price
- £46.04
- Rating
- 4.7/5
- Reviews
- 11,316
- Age
- 8y ago
Trending
90-day click momentumKlein Tools 55579 10x6 and 12x7 Inch Zipper Tool Pouch Double Compartment Heavy Duty Tool Pouch Multi-Function Organizer for Tools and Crafts Pack of 2 Grey/Orange Classic
- Price
- £30.92
- Rating
- 4.8/5
- Reviews
- 883
- Age
- 1y ago
Cable Pulling Aid 10 Meters 3mm Thickness Nylon
- Price
- £3.87
- Rating
- 4.4/5
- Reviews
- 306
- Age
- 2y ago
Klein Tools 55569 Stand-Up Zipper Bag Tool Pouch with Carabiners Reinforced Gusseted Bottoms Water Resistant 1680d Multi-Size 5-Pack
- Price
- £31.80
- Rating
- 4.9/5
- Reviews
- 933
- Age
- 2y ago
QZATACAEN 6M 4.0mm Fish Tape Cable Puller Fish Tape Wire Tool Power Cable Pulling Tool Suitable for Cable Routing in Pipeline Electrical installations
- Price
- £9.68
- Rating
- 4.5/5
- Reviews
- 972
- Age
- 6y ago
Klein Tools 32614 Multi-bit Precision Screwdriver Set 4-in-1 Electronics Pocket Screwdriver Professional Phillips and Slotted Bits EDC
- Price
- £19.41
- Rating
- 4.7/5
- Reviews
- 8,935
- Age
- 7y ago
Newest
by launch dateFish Tape 10m Fish Tape Cable Puller 3.0mm Cable Pullers for Electrical Cables Retractable Draw Wire with Pull-Out Aid Plus 2 Guide Springs
- Price
- £8.11
- Rating
- 4.4/5
- Reviews
- 1,963
- Age
- 1y ago
Klein Tools 32934M Impact Driver 8-in-1 Metric Socket Set 4 Flip Sockets with 7 8 10 12 13 14 15 and 17mm Nut Driver Sizes Impact Rated 6-1/2-Inch Shaft
- Price
- £27.19
- Rating
- 4.7/5
- Reviews
- 1,613
- Age
- 1y ago
Klein Tools 32809MAGM 11-in-1 Multi-Nut Driver Tool Magnetic Pass-Through Driver with Metric Hex Nut Sizes 5mm to 19mm
- Price
- £28.76
- Rating
- 4.6/5
- Reviews
- 200
- Age
- 1y ago
Klein Tools 55579 10x6 and 12x7 Inch Zipper Tool Pouch Double Compartment Heavy Duty Tool Pouch Multi-Function Organizer for Tools and Crafts Pack of 2 Grey/Orange Classic
- Price
- £30.92
- Rating
- 4.8/5
- Reviews
- 883
- Age
- 1y ago
Klein Tools 32753SD SDS Demolition Screwdriver Flat Chisel and Bull Point Tips Use with Rotary Hammer Drills and Handheld Pry Bars 3-Piece
- Price
- £31.97
- Rating
- 4.7/5
- Reviews
- 325
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
73
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
45%
Top 20: 81%
Open market
2%
- KLEIN TOOLS85%
- DZDSBB6%
- QZATACAEN3%
- Amtech2%
- Afeld Elektro1%
- KELIN1%
- Open — no brand owns it (2 brands, 2%)
Fish Tape demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Fish Tape search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- klein tools164K/yr
- klein24K/yr
- fish tape19K/yr
- fish tape cable puller7K/yr
- klien tools4K/yr
What reviews say buyers love and hate about Fish Tape
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“High quality build as always from Klein”
“Easy to use”
“It does the job”
“Works very well”
“Quality and handy,”
What buyers complain about
83% of reviews“It's a poor tool from a great tool maker”
“Expensive”
“the leads are way too short to be practical”
“it wasn't very flexible/didn't straighten out”
“there doesnt seem to be a lot of direction videos on the internet about how to make the most of them”
Fish Tape return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fish Tape questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
