Fish Tape
FailThe top 5 brands take 97% of clicks, so Fish Tape is a Fail.
- Flapen Score
- 39 / 100Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 4939
- Market size
- £62K/yr219K searches / yr
- 90-day growth
- -7.9%search demand this quarter
- Competition
- 45%top-5 click share · 8 brands · 73 sellers
Flapen Score
Fish Tape against its category
The dotted line is the DIY & Tools average. Past it, Fish Tape is stronger. Inside it, weaker.
Market
The Fish Tape market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fish Tape 219K times last year and spent an estimated £62K. The top 5 brands take 97% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.
- Searches, last 12 months
- 219K
- Growth, 90 days vs prior 90
- -7.9%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £62Ka year
- Top search term
- klein tools164K searches a year
02 · Price
A sale here is worth £28.80.
Listings sell for £28.80 on average, from £3.87 to £106.76. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £28.80 that is £0 to £3K a year per listing.
- Average price
- £28.80inside the $15 to $100 sweet spot
- Price range
- £3.87–£106.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
49% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #565 within Electrical. It carries 2,921 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 49%
- Prime listings
- 89%
- Out of stock, average day
- 3.9%
- Average rank
- #565in Electrical
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,921per listing
- Listings tracked
- 37
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Fish Tape products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Klein Tools 55579 10x6 and 12x7 Inch Zipper Tool Pouch Double Compartment Heavy Duty Tool Pouch Multi-Function Organizer for Tools and Crafts Pack of 2 Grey/Orange Classic
- Price
- £30.92
- Rating
- 4.8/5
- Reviews
- 883
- Age
- 1y ago

KLEIN TOOLS 56335 Flat Steel Electrical Fish Tape 25-Foot 1/4-Inch Wide Spring Steel Tape Slim Plastic Tip Laser Etched 1-Foot Markings
- Price
- £18.43
- Rating
- 4.5/5
- Reviews
- 2,335
- Age
- 6y ago

Klein Tools 32934M Impact Driver 8-in-1 Metric Socket Set 4 Flip Sockets with 7 8 10 12 13 14 15 and 17mm Nut Driver Sizes Impact Rated 6-1/2-Inch Shaft
- Price
- £27.19
- Rating
- 4.7/5
- Reviews
- 1,613
- Age
- 1y ago

Fish Tape 10m Fish Tape Cable Puller 3.0mm Cable Pullers for Electrical Cables Retractable Draw Wire with Pull-Out Aid Plus 2 Guide Springs
- Price
- £8.11
- Rating
- 4.4/5
- Reviews
- 1,963
- Age
- 1y ago

Klein Tools VDV226-110 Ratcheting Modular Data Cable Crimper/Wire Stripper/Wire Cutter for RJ11/RJ12 Standard RJ45 Pass-Thru Connectors
- Price
- £46.04
- Rating
- 4.7/5
- Reviews
- 11,316
- Age
- 8y ago
Trending
estimated 90-day click momentum
Klein Tools 55579 10x6 and 12x7 Inch Zipper Tool Pouch Double Compartment Heavy Duty Tool Pouch Multi-Function Organizer for Tools and Crafts Pack of 2 Grey/Orange Classic
- Price
- £30.92
- Rating
- 4.8/5
- Reviews
- 883
- Age
- 1y ago

Cable Pulling Aid 10 Meters 3mm Thickness Nylon
- Price
- £3.87
- Rating
- 4.4/5
- Reviews
- 306
- Age
- 2y ago

Klein Tools 55569 Stand-Up Zipper Bag Tool Pouch with Carabiners Reinforced Gusseted Bottoms Water Resistant 1680d Multi-Size 5-Pack
- Price
- £31.80
- Rating
- 4.9/5
- Reviews
- 933
- Age
- 2y ago

QZATACAEN 6M 4.0mm Fish Tape Cable Puller Fish Tape Wire Tool Power Cable Pulling Tool Suitable for Cable Routing in Pipeline Electrical installations
- Price
- £9.68
- Rating
- 4.5/5
- Reviews
- 972
- Age
- 6y ago

Klein Tools 32614 Multi-bit Precision Screwdriver Set 4-in-1 Electronics Pocket Screwdriver Professional Phillips and Slotted Bits EDC
- Price
- £19.41
- Rating
- 4.7/5
- Reviews
- 8,935
- Age
- 7y ago
Newest
by launch date
Fish Tape 10m Fish Tape Cable Puller 3.0mm Cable Pullers for Electrical Cables Retractable Draw Wire with Pull-Out Aid Plus 2 Guide Springs
- Price
- £8.11
- Rating
- 4.4/5
- Reviews
- 1,963
- Age
- 1y ago

Klein Tools 32934M Impact Driver 8-in-1 Metric Socket Set 4 Flip Sockets with 7 8 10 12 13 14 15 and 17mm Nut Driver Sizes Impact Rated 6-1/2-Inch Shaft
- Price
- £27.19
- Rating
- 4.7/5
- Reviews
- 1,613
- Age
- 1y ago

Klein Tools 32809MAGM 11-in-1 Multi-Nut Driver Tool Magnetic Pass-Through Driver with Metric Hex Nut Sizes 5mm to 19mm
- Price
- £28.76
- Rating
- 4.6/5
- Reviews
- 200
- Age
- 1y ago

Klein Tools 55579 10x6 and 12x7 Inch Zipper Tool Pouch Double Compartment Heavy Duty Tool Pouch Multi-Function Organizer for Tools and Crafts Pack of 2 Grey/Orange Classic
- Price
- £30.92
- Rating
- 4.8/5
- Reviews
- 883
- Age
- 1y ago

Klein Tools 32753SD SDS Demolition Screwdriver Flat Chisel and Bull Point Tips Use with Rotary Hammer Drills and Handheld Pry Bars 3-Piece
- Price
- £31.97
- Rating
- 4.7/5
- Reviews
- 325
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
73
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 81%
Open market
2%
- KLEIN TOOLS85%
- DZDSBB6%
- QZATACAEN3%
- Amtech2%
- Afeld Elektro1%
- KELIN1%
- Open — no brand owns it (2 brands, 2%)
Demand
Fish Tape search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7× · 9 of 12 months tracked
Search terms
Top Fish Tape search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- klein tools164K/yr
- klein24K/yr
- fish tape19K/yr
- fish tape cable puller7K/yr
- klien tools4K/yr
Reviews and returns
What reviews say buyers love and hate about Fish Tape
We read the reviews and the return reasons for every product selling here.
“It's a poor tool from a great tool maker”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fish Tape questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








