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Fireside Companion Set

Maybe

Products sell for $24.08 on average, inside the sweet spot. But demand is soft, at -61.9% this quarter, so Fireside Companion Set is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,225 DIY & Tools niches · +6 vs the category median of 49
Market size
£97K/yr181K searches / yr
90-day growth
-61.9%search demand this quarter
Competition
34%top-5 click share · 22 brands · 33 sellers

Flapen Score

Fireside Companion Set against its category

The dotted line is the DIY & Tools average. Past it, Fireside Companion Set is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fireside Companion Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fireside Companion Set 181K times last year and spent an estimated £97K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -61.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
-61.9%
Conversion, latest week
2.2%
Market size, estimated
£97Ka year
Peak month
December7.1× the quietest month
Top search term
fireside companion set55K searches a year

02 · Price

A sale here is worth £24.08.

Listings sell for £24.08 on average, from £12.52 to £98.14. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £24.08 that is £0 to £2K a year per listing.

Average price
£24.08inside the $15 to $100 sweet spot
Price range
£12.52–£98.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 27.6% of listings are out of stock. The average listing ranks #106 within Fireplaces, Stoves & Accessories. It carries 410 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
70%
Out of stock, average day
27.6%
Average rank
#106in Fireplaces, Stoves & Accessories
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
410per listing
Listings tracked
46

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Fireside Companion Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

33

Est. top-5 brand share

65%

Top 20: 100%

Est. top-5 click share

34%

Top 20: 79%

Open market

29%

  • Kingson20%
  • Fire Vida15%
  • Valiant Fun14%
  • JVL8%
  • Log-Barn7%
  • Black Country Metal Works6%

Demand

Fireside Companion Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.1×

Search terms

Top Fireside Companion Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fireside companion set55K/yr
  • companion set44K/yr
  • fire poker set24K/yr
  • fire companion sets25K/yr
  • fire set9K/yr
  • companion sets4K/yr
  • fire companion set5K/yr
  • fire utensil sets4K/yr
  • fire tools for open fires3K/yr
  • black companion set2K/yr

Reviews and returns

What reviews say buyers love and hate about Fireside Companion Set

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Quality-Overall”
1.3%of orders come back
“Looks and feels cheap,”
A buyer, on “Quality-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fireside Companion Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data