fireside companion set
Worth a lookShows a sweet-spot price point ($24.08 avg), but soft demand (-61.9% this quarter) keeps it on the watch list.
Avg price
Incredible£24.08avg listing price — sweet spot $15–$100
Price range
Great£12.52–£98.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Review moat
Great410.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£97K£97K/yr · 181K searches
Growth
Bad-61.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, fireside companion set is a £97K/yr Amazon United Kingdom market (181K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
fireside companion set market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £120K–£144K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #106
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 70%
- Out of stock
- 27.6%
- Avg brand age
- 63 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
33
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
34%
Top 20: 79%
Open market
29%
- Kingson20%
- Fire Vida15%
- Valiant Fun14%
- JVL8%
- Log-Barn7%
- Black Country Metal Works6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -61.9% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.1×
Top fireside companion set search terms
- fireside companion set55K/yr
- companion set44K/yr
- fire poker set24K/yr
- fire companion sets25K/yr
- fire set9K/yr
- companion sets4K/yr
- fire companion set5K/yr
- fire utensil sets4K/yr
- fire tools for open fires3K/yr
- black companion set2K/yr
Top fireside companion set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Valiant 5-Piece Fireside Tools Companion Set Black
Valiant Fun£16.154.4★154 rev
Log-Barn 4 Piece Arc Fire Companion Set Cast Iron Modern Fireside
Log-Barn£13.234.5★49 rev
Kingson Black 5-Piece Fireplace Companion Set Dia18x48cm Log Burner Accessories Complete Fireside Tool Kit for Fireplace Maintenance
Kingson£24.664.4★131 rev
Valiant 3-Piece Concealed Fireside Companion Set
Valiant Fun£27.154.5★331 rev
Fire Vida 4 Piece Aston Fire Companion Set Black Fireside Fireplace
Fire Vida£12.524.5★641 rev
Newest
by launch date
Middleton Hammered Antique Brass Fireplace Accessories Companion Set - Fireside Tools with Poker Tongs Brush - Elegant and Functional Fireside Companion Set for Home Decor
Black Country Metal Works£30.593 rev
Kingson Fireside Companion Set 3 Piece Fireplace Tool Set with Stand Includes Shovel Brush & Poker Black Powder Coated with Steel & Stainless Handles 59.5 cm
Kingson£22.3722 rev
Kingson 5-Piece Fireplace Companion Set Cast Iron Handle & Stand Includes Shovel Poker Brush Tongs & Stand Black Fireside Tools for Open Fire or Wood Burner Height 54cm
Kingson£23.8016 rev
Kingson Cast Iron Fireplace Companion Set 4-Piece Fireside Tool Set with Brush Shovel Poker & Stand Sturdy Traditional Design Height 63.5cm Black Iron Finish
Kingson£21.4612 rev
5 Pieces Companion 24 Set Fireside Fire Tools Fireplace & Accessories Black and Brass Stand Tongs Shovel Brush Chimney Poker (Black&Brass)
OptiProducts£16.7163 rev
Trending
90-day click momentum
Oypla Heavy Duty Steel Fireplace 5 Piece Companion Set
Oypla£14.984.5★
Kingson Cast Iron Fireplace Companion Set 4-Piece Fireside Tool Set with Brush Shovel Poker & Stand Sturdy Traditional Design Height 63.5cm Black Iron Finish
Kingson£21.464.3★
Middleton Hammered Antique Brass Fireplace Accessories Companion Set - Fireside Tools with Poker Tongs Brush - Elegant and Functional Fireside Companion Set for Home Decor
Black Country Metal Works£30.595.0★
Kingson Black 5-Piece Cast Iron Fireplace Companion Set 19.5x17x61cm Log Burner Accessories Durable Fireside Tool Kit
Kingson£22.563.4★
Kingson 5-Piece Fireplace Companion Set Cast Iron Handle & Stand Includes Shovel Poker Brush Tongs & Stand Black Fireside Tools for Open Fire or Wood Burner Height 54cm
Kingson£23.804.3★
What buyers say about fireside companion set
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Decent price”
“Nice & sturdy”
“Easy to set up”
“Better than I expected”
“Fits in nicely”
“Its both practical and decorative, which is exactly what I was looking for”
“Handy”
“Modern and stylish”
“is great for my open fire”
What buyers complain about
“Looks and feels cheap,”
“nothing fits”
“It would not screw together properly it looked as if someone else had it”
“Didn't take long to fall apart”
“Not the best couldnt screw the top piece on as thread is to short”
“Pity looks good just not sturdy”
“Littel expensive”
“not use okay”
“Not heavy duty as described”
“On the first use while turning over a log to get it burning from the other side”
Top return reasons
Common questions
- Is fireside companion set profitable to sell on Amazon United Kingdom?
- The niche generates £97K/yr across 46 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -61.9%. Flapen's verdict: Worth a look (55/100).
- How competitive is the fireside companion set niche?
- 22 brands and 33 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in fireside companion set?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Assembly/Installation. The return rate is 1.3%.
- When does demand for fireside companion set peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 7.1× the quietest.
- What does it cost to enter the fireside companion set niche?
- Listings span £12.52–£98.14; the average listing price is £24.08 (sweet spot $15–$100). The average incumbent carries 410 reviews — the moat a new listing must climb.