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Fireside Companion Set

Maybe

Products sell for $24.08 on average, inside the sweet spot. But demand is soft, at -61.9% this quarter, so Fireside Companion Set is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,225 DIY & Tools niches · +6 vs the category median of 49
Market size
£97K/yr181K searches / yr
90-day growth
-61.9%search demand this quarter
Competition
34%top-5 click share · 22 brands · 33 sellers

Flapen Score

Fireside Companion Set against its category

The dotted line is the DIY & Tools average. Past it, Fireside Companion Set is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fireside Companion Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fireside Companion Set 181K times last year and spent an estimated £97K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -61.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
-61.9%
Conversion, latest week
2.2%
Market size, estimated
£97Ka year
Peak month
December7.1× the quietest month
Top search term
fireside companion set55K searches a year

02 · Price

A sale here is worth £24.08.

Listings sell for £24.08 on average, from £12.52 to £98.14. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £24.08 that is £0 to £2K a year per listing.

Average price
£24.08inside the $15 to $100 sweet spot
Price range
£12.52–£98.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 27.6% of listings are out of stock. The average listing ranks #106 within Fireplaces, Stoves & Accessories. It carries 410 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
70%
Out of stock, average day
27.6%
Average rank
#106in Fireplaces, Stoves & Accessories
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
410per listing
Listings tracked
46

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Fireside Companion Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

33

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

34%

Top 20: 79%

Open market

29%

  • Kingson20%
  • Fire Vida15%
  • Valiant Fun14%
  • JVL8%
  • Log-Barn7%
  • Black Country Metal Works6%

Demand

Fireside Companion Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.1×

Search terms

Top Fireside Companion Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fireside companion set55K/yr
  • companion set44K/yr
  • fire poker set24K/yr
  • fire companion sets25K/yr
  • fire set9K/yr
  • companion sets4K/yr
  • fire companion set5K/yr
  • fire utensil sets4K/yr
  • fire tools for open fires3K/yr
  • black companion set2K/yr

Reviews and returns

What reviews say buyers love and hate about Fireside Companion Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall36%−0.11

Looks and feels cheap,

Not well made

Poor Quality

Size-Overall12%−0.03

nothing fits

the thread section is too short

Small

Assembly/Installation8%−0.13

It would not screw together properly it looked as if someone else had it

assembly hardly any

Paint chipped and bolt holes do not align with the base making it hard to assemble

Durability7%−0.05

Didn't take long to fall apart

then a few weeks later its loose again

Mounting5%−0.08

Not the best couldnt screw the top piece on as thread is to short

Love

Quality-Overall27%−0.11

Excellent product

Seems to be a very well made set

The tools are well-made

Value For Money15%+2.40

Decent price

Good value for money

Good value

Strength8%+1.13

Nice & sturdy

Sturdy fitting

18 months and still going strong

Assembly/Installation7%−0.13

Easy to set up

Easy to assemble

Assembly is easy

Advertised Vs Actual Product6%+0.31

Better than I expected

Exactly what we needed

As described

Return

1.3% Return rate 32% Fixable by listing

Size-Overall26%█▄▄▅█▂

nothing fits

the thread section is too short

Small

Defective Material/Parts24%▅▄▇▄▅█
Quality-Overall14%▆█▅▆▄▄

Looks and feels cheap,

Not well made

Poor Quality

Assembly/Installation6%▅▂▇█▁▇

It would not screw together properly it looked as if someone else had it

assembly hardly any

Paint chipped and bolt holes do not align with the base making it hard to assemble

Strength5%▁▃▁▄▂█

Pity looks good just not sturdy

FAQ

Common Fireside Companion Set questions

Answered from the same tracked data.