Fireproof Document Box

Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £305K a year.

Searches, last 12 months

386K

Growth, 90 days vs prior 90

-25.0%

Conversion, latest week

3.3%

Market size, estimated

£305Ka year

Peak month

January2.0× the quietest month

Top search term

fireproof document box113K searches a year

Listings sell for £23.89 on average, from £8.75 to £48.49. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £23.89 that is £6K to £12K a year per listing.

Average price

£23.89inside the $15 to $100 sweet spot

Price range

£8.75–£48.49

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£6K–£12K

Returns

1.5%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Safety & Security. It carries 1,641 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#31in Safety & Security

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,641per listing

Listings tracked

25

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months