Fireproof Document Bag

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months

95K

Growth, 90 days vs prior 90

-24.1%

Conversion, latest week

4.0%

Market size, estimated

£54Ka year

Peak month

October3.7× the quietest month

Top search term

fireproof document bag45K searches a year

Listings sell for £14.38 on average, from £4.73 to £27.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £14.38 that is £1K to £4K a year per listing.

Average price

£14.38under the $15 to $100 sweet spot

Price range

£4.73–£27.27

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£1K–£4K

Returns

1.4%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Safety & Security. It carries 879 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#62in Safety & Security

Average rating

4.57 starsAmazon United Kingdom average 4.36 stars

Average reviews

879per listing

Listings tracked

37

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months