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Firehawk Carbon Monoxide Alarm

Fail

Prices span $7.58–$12.39, mostly outside the sweet spot, so Firehawk Carbon Monoxide Alarm is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£105K/yr115K searches / yr
90-day growth
+68.7%search demand this quarter
Competition
96%top-5 click share · 6 brands · 21 sellers

Flapen Score

Firehawk Carbon Monoxide Alarm against its category

The dotted line is the DIY & Tools average. Past it, Firehawk Carbon Monoxide Alarm is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Firehawk Carbon Monoxide Alarm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Firehawk Carbon Monoxide Alarm 115K times last year and spent an estimated £105K. The top 5 brands take 96% of clicks. Demand peaks in May–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +68.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
+68.7%
Conversion, latest week
9.2%
Market size, estimated
£105Ka year
Peak month
August3.8× the quietest month
Top search term
carbon monoxide detector for car18K searches a year

02 · Price

A sale here is worth £9.92.

Listings sell for £9.92 on average, from £7.58 to £12.39. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £9.92 that is £7K to £10K a year per listing.

Average price
£9.92under the $15 to $100 sweet spot
Price range
£7.58–£12.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£10K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Safety & Security. It carries 2,274 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Safety & Security
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,274per listing
Listings tracked
6

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Firehawk Carbon Monoxide Alarm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£21K£42K£63K£84K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

21

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • EiBEST65%
  • Yezala10%
  • Fenary9%
  • WISUALARM6%
  • Fireangel6%
  • X-Sense4%

Demand

Firehawk Carbon Monoxide Alarm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Aug · busiest ÷ quietest = 3.8×

Search terms

Top Firehawk Carbon Monoxide Alarm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carbon monoxide detector for car18K/yr
  • portable carbon monoxide detector31K/yr
  • car carbon monoxide detector7K/yr
  • travel carbon monoxide detector26K/yr
  • carbon monoxide detector car4K/yr
  • carbon monoxide detector portable5K/yr
  • carbon monoxide detector for campervan4K/yr
  • carbon monoxide detector travel5K/yr
  • campervan carbon monoxide alarm4K/yr
  • travel carbon monoxide alarm4K/yr

Reviews and returns

What reviews say buyers love and hate about Firehawk Carbon Monoxide Alarm

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life13%−0.07

battery only lasted 10 weeks

then constantly said low battery even when the batteries were changed to new ones

Stopped working after 2 months, bought new batteries and still nothing

Functionality-Overall8%−0.03

Did not detect CO. Does not beep even if you put it next to a cooker/gas

or this product doesnt work

Nothing on the screen, just malfunctioning

Instructions/User Manual/Troubleshooting6%−0.04

Neat device, poor documentation with incorrect information

Didn't behave as it should have according to the instructions

Im only giving it 3 stars because the instructions are very small to read I had to use UTube to see how to set it up

Size-Overall5%−0.01

the backplate did not fit the unit

Its quite small

Small bowl

Durability5%−0.03

then died completely

Stopped Working After Only 2 Months

Lasted less than a year

Love

Quality-Overall17%+1.11

Nice quality device at a reasonable price

Excellent product

Overall this is a well made product which is good value for money

Value For Money14%+1.02

Good value for money

Worth buying

Good Value

Assembly/Installation10%+0.36

Easy to assemble

Easy to set up

Easy to install

Advertised Vs Actual Product7%+0.49

Works as intended, so far

As described

Works well, as it should, no issues so far

Ease Of Use6%

Easy to use

Easy to read

Easy to use - just open it up

Return

0.6% Return rate 10% Fixable by listing

Functionality-Overall26%▅█▅▆▆▇

Did not detect CO. Does not beep even if you put it next to a cooker/gas

or this product doesnt work

Nothing on the screen, just malfunctioning

Defective Material/Parts12%█▆█▆▇▆
Alarm/Timer Accuracy11%▆▆▄█▇█
Size-Overall8%▅▄▂▄██

the backplate did not fit the unit

Its quite small

Small bowl

Battery Life5%█▂▄█▃▂

battery only lasted 10 weeks

then constantly said low battery even when the batteries were changed to new ones

Stopped working after 2 months, bought new batteries and still nothing

FAQ

Common Firehawk Carbon Monoxide Alarm questions

Answered from the same tracked data.