fire tongs
Skip itSoft demand (-58.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great125avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.60–£19.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.53avg listing price — sweet spot $15–$100
Market size
Bad£23K£23K/yr · 33K searches
Growth
Bad-58.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, fire tongs is a £23K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
fire tongs market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £19K–£24K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #141
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 72%
- Out of stock
- 4.8%
- Avg brand age
- 59 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
25
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
25%
- Valiant Fun22%
- Thorness20%
- Inglenook10%
- Morsø9%
- camping moon7%
- Kingson7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -58.7% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 7.5×
Top fire tongs search terms
- fire tongs13K/yr
- coal tongs9K/yr
- fire tongs for wood burners7K/yr
- coal tongs for fire4K/yr
Top fire tongs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Valiant Heavy-Duty Cast Iron Log & Coal Tongs | 34 cm Wide-Angle Fireplace Stove & Firepit Tool Black
Valiant Fun£8.434.2★61 rev
Heavy-Duty Cast-Iron Log Coal Tongs | Fireside | Fireplace | Chimenea | Firepit | Pizza Oven | Indoor Fire | Outdoor Fire | Coal Poker | Coal Tong | Log Burner |Log Tongues |Fireplace Tongs
Thorness£11.714.3★632 rev
Inglenook 12 Black Fire Tongs FIRE130
Inglenook£6.783.7★496 rev
Morsø Fire Tongs for Use with All Ovens and Firepits Scandinavian Design Heavy Duty Powder-Coated Steel with Serrated Edges Black
Morsø£19.814.5★189 rev
Campingmoon Fire Tongs Black LogTongs Campfire Pit Tong Coal Tongs for Fire Barbecue Wood Burner Accessories with Wood Hand 16-inch Length
camping moon£16.084.4★72 rev
Newest
by launch dateValiant Heavy-Duty Cast Iron Log & Coal Tongs | 34 cm Wide-Angle Fireplace Stove & Firepit Tool Black
Valiant Fun£8.4361 rev
Kingson Vintage Fireplace Coal & Log Tongs 43cm Black Iron Flat-Jaw Fire Tongs for Handling Coal & Kindling Antique Scissor Grabber for Open Fires & Wood Burners
Kingson£10.2649 rev
Kingson Fireplace Tongs 43cm Long Log Grabber with Large Handle Riveted Design Fire Pit BBQ Grilling Coal & Wood Tool
Kingson£10.7636 rev
Campingmoon Fire Tongs Black LogTongs Campfire Pit Tong Coal Tongs for Fire Barbecue Wood Burner Accessories with Wood Hand 16-inch Length
camping moon£16.0872 rev
JYTDBCS BBQ Tongs - Stainless Steel Heavy Duty Tongs for Charcoal Fireplace Camping & Kitchen Use
JYTDBCS£5.246 rev
Trending
90-day click momentumJYTDBCS BBQ Tongs - Stainless Steel Heavy Duty Tongs for Charcoal Fireplace Camping & Kitchen Use
JYTDBCS£5.242.9★
Charcoal Tongs BBQ Tongs with Anti Scald Handle and Secure Grip Barbecue Charcoal Tong for BBQ Grill Garden Picnic Camping Fireplace Use Outdoor Camping Cooking Tool
Changor£6.463.4★
26 Fireplace Tongs Fire Pit Tool Fire Pit Accessories Tool for Outdoor Indoor Camping BBQ
Uten£8.624.4★
2 Pieces Shisha Coal Tongs Tobacco Tongs Metal Charcoal Tong Shisha Clip Accessorie for Home Kitchen
RHXWFDG£3.604.0★
Fireside 18 Tongs Steel Log Coal Fireplace Chimenea Firepit Indoor & Outdoor Fire Coal Poker Coal Tong
Sterling Ventures£7.483.3★
What buyers say about fire tongs
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Easy to get good grip”
“Value for money”
“Sturdy”
“Heavy duty for real”
“The design is clean and understated,”
“work well”
“Easy to use”
“Good solid tongs”
“Sharp inside edge”
What buyers complain about
“Felt flimsy and thin”
“Feel cheap and work on the coal ovals”
“so awkward to use”
“too heavy for my wrist”
“Missing spring to grab”
“So far lasted 9 months the clip needs removing as its always in the way they are not brilliant for small or large items”
“weak metal”
“They don't hold their shape the metal is so weak”
“if is too small”
“Clumsy to use ridiculous really”
Top return reasons
Common questions
- Is fire tongs profitable to sell on Amazon United Kingdom?
- The niche generates £23K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -58.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the fire tongs niche?
- 15 brands and 25 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in fire tongs?
- Top complaints mined from reviews: Strength, Quality-Overall, Comfort-Overall. The return rate is 2.1%.
- When does demand for fire tongs peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 7.5× the quietest.
- What does it cost to enter the fire tongs niche?
- Listings span £3.60–£19.81; the average listing price is £9.53 (sweet spot $15–$100). The average incumbent carries 125 reviews — the moat a new listing must climb.