Fire Tongs
FailDemand is soft, at -58.7% this quarter, so Fire Tongs is a Fail.
- Flapen Score
- 45 / 100Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 4945
- Market size
- £23K/yr33K searches / yr
- 90-day growth
- -58.7%search demand this quarter
- Competition
- 61%top-5 click share · 15 brands · 25 sellers
Flapen Score
Fire Tongs against its category
The dotted line is the DIY & Tools average. Past it, Fire Tongs is stronger. Inside it, weaker.
Market
The Fire Tongs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fire Tongs 33K times last year and spent an estimated £23K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
7.3% of searches ended in a purchase last week.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -58.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- -58.7%
- Conversion, latest week
- 7.3%
- Market size, estimated
- £23Ka year
- Peak month
- January7.5× the quietest month
- Top search term
- fire tongs13K searches a year
02 · Price
A sale here is worth £9.53.
Listings sell for £9.53 on average, from £3.60 to £19.81. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £9.53 that is £953 to £2K a year per listing.
- Average price
- £9.53under the $15 to $100 sweet spot
- Price range
- £3.60–£19.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £953–£2K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #141 within Fireplaces, Stoves & Accessories. It carries 125 reviews at 3.92 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 83%
- Out of stock, average day
- 4.8%
- Average rank
- #141in Fireplaces, Stoves & Accessories
- Average rating
- 3.92 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 125per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Fire Tongs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Valiant Heavy-Duty Cast Iron Log & Coal Tongs | 34 cm Wide-Angle Fireplace Stove & Firepit Tool Black
- Price
- £8.43
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 11mo ago

Heavy-Duty Cast-Iron Log Coal Tongs | Fireside | Fireplace | Chimenea | Firepit | Pizza Oven | Indoor Fire | Outdoor Fire | Coal Poker | Coal Tong | Log Burner |Log Tongues |Fireplace Tongs
- Price
- £11.71
- Rating
- 4.3/5
- Reviews
- 632
- Age
- 11y ago

Inglenook 12 Black Fire Tongs FIRE130
- Price
- £6.78
- Rating
- 3.7/5
- Reviews
- 496
- Age
- 16y ago

Morsø Fire Tongs for Use with All Ovens and Firepits Scandinavian Design Heavy Duty Powder-Coated Steel with Serrated Edges Black
- Price
- £19.81
- Rating
- 4.5/5
- Reviews
- 189
- Age
- 10y ago

Campingmoon Fire Tongs Black LogTongs Campfire Pit Tong Coal Tongs for Fire Barbecue Wood Burner Accessories with Wood Hand 16-inch Length
- Price
- £16.08
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 1y ago
Trending
90-day click momentum
JYTDBCS BBQ Tongs - Stainless Steel Heavy Duty Tongs for Charcoal Fireplace Camping & Kitchen Use
- Price
- £5.24
- Rating
- 2.9/5
- Reviews
- 6
- Age
- 2y ago

Charcoal Tongs BBQ Tongs with Anti Scald Handle and Secure Grip Barbecue Charcoal Tong for BBQ Grill Garden Picnic Camping Fireplace Use Outdoor Camping Cooking Tool
- Price
- £6.46
- Rating
- 3.4/5
- Reviews
- 2
- Age
- 2y ago

26 Fireplace Tongs Fire Pit Tool Fire Pit Accessories Tool for Outdoor Indoor Camping BBQ
- Price
- £8.62
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 4y ago

2 Pieces Shisha Coal Tongs Tobacco Tongs Metal Charcoal Tong Shisha Clip Accessorie for Home Kitchen
- Price
- £3.60
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 4y ago

Fireside 18 Tongs Steel Log Coal Fireplace Chimenea Firepit Indoor & Outdoor Fire Coal Poker Coal Tong
- Price
- £7.48
- Rating
- 3.3/5
- Reviews
- 4
- Age
- 2y ago
Newest
by launch date
Valiant Heavy-Duty Cast Iron Log & Coal Tongs | 34 cm Wide-Angle Fireplace Stove & Firepit Tool Black
- Price
- £8.43
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 11mo ago

Kingson Vintage Fireplace Coal & Log Tongs 43cm Black Iron Flat-Jaw Fire Tongs for Handling Coal & Kindling Antique Scissor Grabber for Open Fires & Wood Burners
- Price
- £10.26
- Rating
- 4.0/5
- Reviews
- 49
- Age
- 1y ago

Kingson Fireplace Tongs 43cm Long Log Grabber with Large Handle Riveted Design Fire Pit BBQ Grilling Coal & Wood Tool
- Price
- £10.76
- Rating
- 4.1/5
- Reviews
- 36
- Age
- 1y ago

Campingmoon Fire Tongs Black LogTongs Campfire Pit Tong Coal Tongs for Fire Barbecue Wood Burner Accessories with Wood Hand 16-inch Length
- Price
- £16.08
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 1y ago

JYTDBCS BBQ Tongs - Stainless Steel Heavy Duty Tongs for Charcoal Fireplace Camping & Kitchen Use
- Price
- £5.24
- Rating
- 2.9/5
- Reviews
- 6
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
25
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
25%
- Valiant Fun22%
- Thorness20%
- Inglenook10%
- Morsø9%
- camping moon7%
- Kingson7%
Demand
Fire Tongs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 7.5×
Search terms
Top Fire Tongs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fire tongs13K/yr
- coal tongs9K/yr
- fire tongs for wood burners7K/yr
- coal tongs for fire4K/yr
Reviews and returns
What reviews say buyers love and hate about Fire Tongs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Felt flimsy and thin
they are definitely not heavy duty
not very sturdy
Feel cheap and work on the coal ovals
Very poor quality and very flimsy
Extremely Poor quality
so awkward to use
Uncomfortable
too heavy for my wrist
incredibly heavy
heavy
Missing spring to grab
Love
Good quality
The build quality is outstanding
They feel well made
Easy to get good grip
Grips logs / everything really well
The serrated ends do grip charcoal quite well
Value for money
Well worth the money
Good value
Sturdy
strong enough to handle larger pieces without flexing or slipping
They are sturdy and strong,
Heavy duty for real
They feel solid in the hand without being overly heavy
Heavy duty and good value
Return
2.1% Return rate 18% Fixable by listing
too heavy for my wrist
incredibly heavy
heavy
if is too small
Too small and too flimsy
Feel cheap and work on the coal ovals
Very poor quality and very flimsy
Extremely Poor quality
Clumsy to use ridiculous really
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fire Tongs questions
Answered from the same tracked data.








