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Fire Tongs

Fail

Demand is soft, at -58.7% this quarter, so Fire Tongs is a Fail.

Flapen Score
45
45 / 100
Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 49
Market size
£23K/yr33K searches / yr
90-day growth
-58.7%search demand this quarter
Competition
61%top-5 click share · 15 brands · 25 sellers

Flapen Score

Fire Tongs against its category

The dotted line is the DIY & Tools average. Past it, Fire Tongs is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Tongs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fire Tongs 33K times last year and spent an estimated £23K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -58.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-58.7%
Conversion, latest week
7.3%
Market size, estimated
£23Ka year
Peak month
January7.5× the quietest month
Top search term
fire tongs13K searches a year

02 · Price

A sale here is worth £9.53.

Listings sell for £9.53 on average, from £3.60 to £19.81. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £9.53 that is £953 to £2K a year per listing.

Average price
£9.53under the $15 to $100 sweet spot
Price range
£3.60–£19.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£953–£2K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #141 within Fireplaces, Stoves & Accessories. It carries 125 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
83%
Out of stock, average day
4.8%
Average rank
#141in Fireplaces, Stoves & Accessories
Average rating
3.92 starsAmazon United Kingdom average 4.36 stars
Average reviews
125per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Fire Tongs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

25

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

25%

  • Valiant Fun22%
  • Thorness20%
  • Inglenook10%
  • Morsø9%
  • camping moon7%
  • Kingson7%

Demand

Fire Tongs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 7.5×

Search terms

Top Fire Tongs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fire tongs13K/yr
  • coal tongs9K/yr
  • fire tongs for wood burners7K/yr
  • coal tongs for fire4K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Tongs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength23%−0.17

Felt flimsy and thin

they are definitely not heavy duty

not very sturdy

Quality-Overall20%+2.03

Feel cheap and work on the coal ovals

Very poor quality and very flimsy

Extremely Poor quality

Comfort-Overall9%−0.16

so awkward to use

Uncomfortable

Weight Heavy9%−0.04

too heavy for my wrist

incredibly heavy

heavy

Grip6%+0.16

Missing spring to grab

Love

Quality-Overall28%+2.03

Good quality

The build quality is outstanding

They feel well made

Grip10%+0.16

Easy to get good grip

Grips logs / everything really well

The serrated ends do grip charcoal quite well

Value For Money9%+0.30

Value for money

Well worth the money

Good value

Strength8%−0.17

Sturdy

strong enough to handle larger pieces without flexing or slipping

They are sturdy and strong,

Weight Heavy6%−0.04

Heavy duty for real

They feel solid in the hand without being overly heavy

Heavy duty and good value

Return

2.1% Return rate 18% Fixable by listing

Weight Heavy20%▄█▆▁▁▆

too heavy for my wrist

incredibly heavy

heavy

Size-Overall17%▃▁▆▂▃█

if is too small

Too small and too flimsy

Quality-Overall14%▁▄▃█▇▁

Feel cheap and work on the coal ovals

Very poor quality and very flimsy

Extremely Poor quality

Defective Material/Parts10%█▄▁▁▅▁
Ease Of Use9%▄▃▂█▃▁

Clumsy to use ridiculous really

FAQ

Common Fire Tongs questions

Answered from the same tracked data.