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Fire Safety Stick

Fail

The top 5 brands take 100% of clicks, so Fire Safety Stick is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£98K/yr52K searches / yr
90-day growth
+3.9%search demand this quarter
Competition
79%top-5 click share · 5 brands · 6 sellers

Flapen Score

Fire Safety Stick against its category

The dotted line is the DIY & Tools average. Past it, Fire Safety Stick is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Safety Stick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fire Safety Stick 52K times last year and spent an estimated £98K. All 5 brands take every click. Demand peaks in Jan–Feb–Apr–Jul. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
2.7%
Market size, estimated
£98Ka year
Peak month
July2.8× the quietest month
Top search term
fire safety stick33K searches a year

02 · Price

A sale here is worth £70.58.

Listings sell for £70.58 on average, from £13.52 to £168.31. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At £70.58 that is £7K to £18K a year per listing.

Average price
£70.58inside the $15 to $100 sweet spot
Price range
£13.52–£168.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
£7K–£18K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #68 within Safety & Security. It carries 356 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
18%
Out of stock, average day
2.2%
Average rank
#68in Safety & Security
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
356per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Fire Safety Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£15K£29K£44K£59K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

5 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Fire Safety Stick80%
  • FEROSTICKER7%
  • Firexo6%
  • LifeSafe Technologies4%
  • FireShield3%
  • Open — no brand owns it (0%)

Demand

Fire Safety Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Apr, Jul · busiest ÷ quietest = 2.8×

Search terms

Top Fire Safety Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fire safety stick33K/yr
  • fire extinguisher stick8K/yr
  • fire stick extinguisher7K/yr
  • fire safety stick extinguisher4K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Safety Stick

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.19

Very small

Value For Money17%+0.93

It's expensive

Adhesion/Stickiness11%−0.04

Note, the adhesive is not particularly strong in a warm environment so advise using additional double-sided tape to secure

Love

Size-Overall15%−0.19

Nice compact size

Fits perfect in my seadoo

I like that for its size

Value For Money14%+0.93

Great price for this product

Brilliant value for money

worth it

Ease Of Use12%+0.55

Easy to use

easy to store

Super simple to use

Quality-Overall9%+0.81

Appears well made

Seems to be good quality

The build quality is solid

Compactness9%+0.80

Nice compact size

Compact and easy to store

Small and compact

Return

0.2% Return rate 47% Fixable by listing

Size-Overall31%▁▁▅▅▅█

Very small

Advertised Vs Actual Product13%▁█▂▁▁▁
Leak-Proof13%█▁▁▁▆▃
Defective Material/Parts8%█▁▃▁▁▁
Functionality-Overall8%▁▁▁▁▁█

FAQ

Common Fire Safety Stick questions

Answered from the same tracked data.