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Fire Safety Stick

brand-locked demand (top 5 brands take 100% of clicks) — Fire Safety Stick doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 25Growth 30Conversion 33Competition 17Returns 99Price range 55Avg price 86Brand share 0Review moat 82Quality gap 81
This niche Category average

Is Fire Safety Stick profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fire Safety Stick is a £98K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Fire Safety Stick: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.9% over the last 90 days and 2.7% of searches end in a purchase.

£98K

revenue / yr

Units sold / yr1K
Search volume / yr+3.9%52K
Conversion rate2.7%
Avg price£70.58

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 6
Top-5 product click share79%
Open market0%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement45%
New entrants (1y)1· 0 succeeded
Avg rating4.2★
Avg reviews356

Top Fire Safety Stick products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

£0£15K£29K£44K£59K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

5 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Fire Safety Stick80%
  • FEROSTICKER7%
  • Firexo6%
  • LifeSafe Technologies4%
  • FireShield3%
  • Open — no brand owns it (0%)

Fire Safety Stick demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR2.7%Products11Brands5Top 5 Brands100%OOS Rate2.2%Rating4.2★Reviews356Avg BSR#68
3K2KSpike '25Holiday '25Spike '26Aug '25Oct '25Dec '25Feb '26Apr '26May '26

Top Fire Safety Stick search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • fire safety stick33K/yr
  • fire extinguisher stick8K/yr
  • fire stick extinguisher7K/yr
  • fire safety stick extinguisher4K/yr

What reviews say buyers love and hate about Fire Safety Stick

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Size-Overall15%

Nice compact size

Value For Money14%

Great price for this product

Ease Of Use12%

Easy to use

Quality-Overall9%

Appears well made

Compactness9%

Nice compact size

What buyers complain about

61% of reviews
Size-Overall33%

Very small

Value For Money17%

It's expensive

Adhesion/Stickiness11%

Note, the adhesive is not particularly strong in a warm environment so advise using additional double-sided tape to secure

Fire Safety Stick return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

47%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
31%
2Advertised Vs Actual Product
13%
3Leak-Proof
13%
4Defective Material/Parts
8%
5Functionality-Overall
8%

Common Fire Safety Stick questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fire Safety Stick 43/100 on Amazon United Kingdom — Skip it. The niche generates £98K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +3.9% over the last 90 days.
Fire Safety Stick buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Adhesion/Stickiness, the themes mined from the niche's reviews. Its return rate is 0.2%.