Fire Safety Stick
FailThe top 5 brands take 100% of clicks, so Fire Safety Stick is a Fail.
- Flapen Score
- 43 / 100Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 4943
- Market size
- £98K/yr52K searches / yr
- 90-day growth
- +3.9%search demand this quarter
- Competition
- 79%top-5 click share · 5 brands · 6 sellers
Flapen Score
Fire Safety Stick against its category
The dotted line is the DIY & Tools average. Past it, Fire Safety Stick is stronger. Inside it, weaker.
Market
The Fire Safety Stick market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fire Safety Stick 52K times last year and spent an estimated £98K. All 5 brands take every click. Demand peaks in Jan–Feb–Apr–Jul. Flapen scores it 43 out of 100, a Fail.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- +3.9%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £98Ka year
- Peak month
- July2.8× the quietest month
- Top search term
- fire safety stick33K searches a year
02 · Price
A sale here is worth £70.58.
Listings sell for £70.58 on average, from £13.52 to £168.31. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At £70.58 that is £7K to £18K a year per listing.
- Average price
- £70.58inside the $15 to $100 sweet spot
- Price range
- £13.52–£168.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £7K–£18K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
45% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #68 within Safety & Security. It carries 356 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 18%
- Out of stock, average day
- 2.2%
- Average rank
- #68in Safety & Security
- Average rating
- 4.21 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 356per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Fire Safety Stick products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fire Safety Stick - Fire Extinguisher A B C F & Electrical - 50 Seconds Discharge Time - Light & Compact No Damaging Residue No Mess Non-pressurised 15 year Shelf life
- Price
- £65.27
- Rating
- 4.7/5
- Reviews
- 79
- Age
- 7y ago

Fire Safety Stick - FSS50 Double Pack (FSS50-DBLE : Fire Extinguisher A B C F & Electrical - 50 Seconds Discharge x2 units - Light & Compact No Mess Non-pressurised 15 year Shelf life)
- Price
- £120.19
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6y ago

FSS50 Utility version - Fire Safety Stick (Fire Extinguisher A B C F & Electrical - 50 Seconds Discharge Time - Light & Compact No Damaging Residue No Mess Non-pressurised 15 year Shelf life)
- Price
- £69.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7y ago

Firexo Mini - Multipurpose All-in-One Fire Extinguisher for Home Kitchen Car Garage Boat Caravan Campervan Camping Household Domestic Small Fire Extinguisher
- Price
- £16.52
- Rating
- 4.6/5
- Reviews
- 1,993
- Age
- 4y ago

FSS100 Utility Version Fire Safety Stick (FSS100-UTY - Fire Extinguisher A B C F & Electrical - 100 sec Discharge with tamper tag fitted & Extra clip - Light & Compact No Mess 15yr life)
- Price
- £94.58
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 6mo ago
Trending
90-day click momentum
Fire Safety Stick - FSS50 Double Pack (FSS50-DBLE : Fire Extinguisher A B C F & Electrical - 50 Seconds Discharge x2 units - Light & Compact No Mess Non-pressurised 15 year Shelf life)
- Price
- £120.19
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6y ago

Fire Safety Stick - FSS100 Double Pack (FSS100-DBLE Fire Extinguisher A B C F & Electrical -100 Seconds Discharge x2 units - Light & Compact No Residue No Mess Non-pressurised 15 year Shelf)
- Price
- £168.31
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 3y ago

FSS100 Utility Version Fire Safety Stick (FSS100-UTY - Fire Extinguisher A B C F & Electrical - 100 sec Discharge with tamper tag fitted & Extra clip - Light & Compact No Mess 15yr life)
- Price
- £94.58
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 6mo ago

FSS50 Utility version - Fire Safety Stick (Fire Extinguisher A B C F & Electrical - 50 Seconds Discharge Time - Light & Compact No Damaging Residue No Mess Non-pressurised 15 year Shelf life)
- Price
- £69.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7y ago

Fire Safety Stick 100 - FSS100 (Fire Extinguisher A B C F & Electrical - 100 Seconds Discharge Time - Light & Compact No Damaging Residue No Mess Non-pressurised 15 year Shelf life)
- Price
- £88.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7y ago
Newest
by launch date
FSS100 Utility Version Fire Safety Stick (FSS100-UTY - Fire Extinguisher A B C F & Electrical - 100 sec Discharge with tamper tag fitted & Extra clip - Light & Compact No Mess 15yr life)
- Price
- £94.58
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 6mo ago

FEROSTICKER Small Automatic Fire Extinguisher (4 Pack)
- Price
- £88.29
- Rating
- 4.6/5
- Reviews
- 279
- Age
- 1y ago

FEROSTICKER Small Automatic Fire Extinguisher (1 Pack)
- Price
- £30.44
- Rating
- 4.6/5
- Reviews
- 279
- Age
- 1y ago

Small 600g BC Dry Powder Aerosol Fire Extinguisher - Multi Purpose Extinguisher Great for Home & Vehicle Use - FireShield (600g Fire Extinguisher)
- Price
- £13.52
- Rating
- 4.6/5
- Reviews
- 229
- Age
- 1y ago

Fire Safety Stick - FSS100 Double Pack (FSS100-DBLE Fire Extinguisher A B C F & Electrical -100 Seconds Discharge x2 units - Light & Compact No Residue No Mess Non-pressurised 15 year Shelf)
- Price
- £168.31
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Fire Safety Stick80%
- FEROSTICKER7%
- Firexo6%
- LifeSafe Technologies4%
- FireShield3%
- Open — no brand owns it (0%)
Demand
Fire Safety Stick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Apr, Jul · busiest ÷ quietest = 2.8×
Search terms
Top Fire Safety Stick search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fire safety stick33K/yr
- fire extinguisher stick8K/yr
- fire stick extinguisher7K/yr
- fire safety stick extinguisher4K/yr
Reviews and returns
What reviews say buyers love and hate about Fire Safety Stick
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small
It's expensive
Note, the adhesive is not particularly strong in a warm environment so advise using additional double-sided tape to secure
Love
Nice compact size
Fits perfect in my seadoo
I like that for its size
Great price for this product
Brilliant value for money
worth it
Easy to use
easy to store
Super simple to use
Appears well made
Seems to be good quality
The build quality is solid
Nice compact size
Compact and easy to store
Small and compact
Return
0.2% Return rate 47% Fixable by listing
Very small
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fire Safety Stick questions
Answered from the same tracked data.








