fire safety stick
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£70.58avg listing price — sweet spot $15–$100
Review moat
Great356.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good£13.52–£168.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Market size
Bad£98K£98K/yr · 52K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, fire safety stick is a £98K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
fire safety stick market data
- Units sold / yr
- 750–1K
- avg 100–250/product
- Revenue / yr
- £53K–£71K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 18%
- Sponsored
- 45%
- Out of stock
- 2.2%
- Avg brand age
- 52 months
- Avg seller age
- 208 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Fire Safety Stick80%
- FEROSTICKER7%
- Firexo6%
- LifeSafe Technologies4%
- FireShield3%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 48 weeks — +3.9% search growth over the last 90 days.Top fire safety stick search terms
- fire safety stick33K/yr
- fire extinguisher stick8K/yr
- fire stick extinguisher7K/yr
- fire safety stick extinguisher4K/yr
Top fire safety stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fire Safety Stick - Fire Extinguisher A B C F & Electrical - 50 Seconds Discharge Time - Light & Compact No Damaging Residue No Mess Non-pressurised 15 year Shelf life
Fire Safety Stick£65.274.7★79 rev
Fire Safety Stick - FSS50 Double Pack (FSS50-DBLE : Fire Extinguisher A B C F & Electrical - 50 Seconds Discharge x2 units - Light & Compact No Mess Non-pressurised 15 year Shelf life)
Fire Safety Stick£120.190.0★0 rev
FSS50 Utility version - Fire Safety Stick (Fire Extinguisher A B C F & Electrical - 50 Seconds Discharge Time - Light & Compact No Damaging Residue No Mess Non-pressurised 15 year Shelf life)
Fire Safety Stick£69.670.0★0 rev
Firexo Mini - Multipurpose All-in-One Fire Extinguisher for Home Kitchen Car Garage Boat Caravan Campervan Camping Household Domestic Small Fire Extinguisher
Firexo£16.524.6★1,993 rev
FSS100 Utility Version Fire Safety Stick (FSS100-UTY - Fire Extinguisher A B C F & Electrical - 100 sec Discharge with tamper tag fitted & Extra clip - Light & Compact No Mess 15yr life)
Fire Safety Stick£94.584.0★1 rev
Newest
by launch dateFSS100 Utility Version Fire Safety Stick (FSS100-UTY - Fire Extinguisher A B C F & Electrical - 100 sec Discharge with tamper tag fitted & Extra clip - Light & Compact No Mess 15yr life)
Fire Safety Stick£94.581 rev
FEROSTICKER Small Automatic Fire Extinguisher (4 Pack)
FEROSTICKER£88.29279 rev
FEROSTICKER Small Automatic Fire Extinguisher (1 Pack)
FEROSTICKER£30.44279 rev
Small 600g BC Dry Powder Aerosol Fire Extinguisher - Multi Purpose Extinguisher Great for Home & Vehicle Use - FireShield (600g Fire Extinguisher)
FireShield£13.52229 rev
Fire Safety Stick - FSS100 Double Pack (FSS100-DBLE Fire Extinguisher A B C F & Electrical -100 Seconds Discharge x2 units - Light & Compact No Residue No Mess Non-pressurised 15 year Shelf)
Fire Safety Stick£168.311 rev
Trending
90-day click momentumFire Safety Stick - FSS50 Double Pack (FSS50-DBLE : Fire Extinguisher A B C F & Electrical - 50 Seconds Discharge x2 units - Light & Compact No Mess Non-pressurised 15 year Shelf life)
Fire Safety Stick£120.190.0★
Fire Safety Stick - FSS100 Double Pack (FSS100-DBLE Fire Extinguisher A B C F & Electrical -100 Seconds Discharge x2 units - Light & Compact No Residue No Mess Non-pressurised 15 year Shelf)
Fire Safety Stick£168.312.0★
FSS100 Utility Version Fire Safety Stick (FSS100-UTY - Fire Extinguisher A B C F & Electrical - 100 sec Discharge with tamper tag fitted & Extra clip - Light & Compact No Mess 15yr life)
Fire Safety Stick£94.584.0★
FSS50 Utility version - Fire Safety Stick (Fire Extinguisher A B C F & Electrical - 50 Seconds Discharge Time - Light & Compact No Damaging Residue No Mess Non-pressurised 15 year Shelf life)
Fire Safety Stick£69.670.0★
Fire Safety Stick 100 - FSS100 (Fire Extinguisher A B C F & Electrical - 100 Seconds Discharge Time - Light & Compact No Damaging Residue No Mess Non-pressurised 15 year Shelf life)
Fire Safety Stick£88.780.0★
What buyers say about fire safety stick
What buyers praise and complain about, mined from review topics.What buyers love
“Nice compact size”
“Great price for this product”
“Easy to use”
“Appears well made”
“Nice compact size”
“The Fire Safety Stick is well thought out, engineered and developed”
“Very lightweight and clear instructions on how to use”
“easy to store giving me peace of mind”
“does the job”
“Looks good and sticks well”
What buyers complain about
“Very small”
“It's expensive”
“Note, the adhesive is not particularly strong in a warm environment so advise using additional double-sided tape to secure”
Top return reasons
Common questions
- Is fire safety stick profitable to sell on Amazon United Kingdom?
- The niche generates £98K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Skip it (43/100).
- How competitive is the fire safety stick niche?
- 5 brands and 6 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fire safety stick?
- Top complaints mined from reviews: Size-Overall, Value For Money, Adhesion/Stickiness. The return rate is 0.2%.
- What does it cost to enter the fire safety stick niche?
- Listings span £13.52–£168.31; the average listing price is £70.58 (sweet spot $15–$100). The average incumbent carries 356 reviews — the moat a new listing must climb.