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Fire Safety Log Book

Fail

The top 5 products take 100% of clicks, so Fire Safety Log Book is a Fail.

Flapen Score
37
37 / 100
Ranks 2,017 of 2,225 DIY & Tools niches · −12 vs the category median of 49
Market size
£51K/yr45K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
100%top-5 click share · 4 brands · 21 sellers

Flapen Score

Fire Safety Log Book against its category

The dotted line is the DIY & Tools average. Past it, Fire Safety Log Book is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Safety Log Book market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fire Safety Log Book 45K times last year and spent an estimated £51K. The top 5 brands take 76% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

16.2% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
16.2%
Market size, estimated
£51Ka year
Peak month
November1.5× the quietest month
Top search term
fire safety log book22K searches a year

02 · Price

A sale here is worth £7.12.

Listings sell for £7.12 on average, from £4.12 to £9.48. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £7.12 that is £11K to £14K a year per listing.

Average price
£7.12under the $15 to $100 sweet spot
Price range
£4.12–£9.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
£11K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #144 within Safety & Security. It carries 175 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#144in Safety & Security
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
175per listing
Listings tracked
5

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Fire Safety Log Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£31K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

21

Top-5 brand share

76%

Top 20: 76%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Safety First Aid Group50%
  • --24%
  • SAFE TECH11%
  • Firechief10%
  • FSSS Ltd5%
  • Open — no brand owns it (0%)

Demand

Fire Safety Log Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Fire Safety Log Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fire safety log book22K/yr
  • fire log book16K/yr
  • fire alarm log book6K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Safety Log Book

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall100%−0.17

Not a quality product at all

Love

Advertised Vs Actual Product38%+2.77

Does the job

As described

As stated, perfect

Useful Information25%−0.13

Very practical and comprehensive book

Comprehensive

Practical

Ease Of Use21%+1.24

Useful

easy to follow

Ver helpful

Value For Money13%+0.68

Its good value for money

Right product at a good price

Design-Overall4%+0.21

Clear layout

FAQ

Common Fire Safety Log Book questions

Answered from the same tracked data.