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fire safety log book

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 20Conversion 98Competition 0Returns 99Price range 0Avg price 20Brand share 49Review moat 91Quality gap 23

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible16.2%

search→purchase rate — share of searches ending in a sale

Review moat

Great175.4

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.5%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.12

avg listing price — sweet spot $15–$100

Market size

Bad£51K

£51K/yr · 45K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Price range

Bad£4.12–£9.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, fire safety log book is a £51K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 37/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

fire safety log book market data

Units sold / yr
10K–13K
avg 1,500–2,000/product
Revenue / yr
£71K–£89K
units × avg price
Conversion rate
16.2%
Avg BSR
#144
Page quality
0%
Prime
100%
Sponsored
60%
Out of stock
0.0%
Avg brand age
68 months
Avg seller age
229 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

21

Top-5 brand share

76%

Top 20: 76%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Safety First Aid Group50%
  • --24%
  • SAFE TECH11%
  • Firechief10%
  • FSSS Ltd5%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -10.5% search growth over the last 90 days.
1K800Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Top fire safety log book search terms

  • fire safety log book22K/yr
  • fire log book16K/yr
  • fire alarm log book6K/yr
All search terms

Top fire safety log book products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£8K30%£15K45%£23K60%£31K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

What buyers say about fire safety log book

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product38%

“Does the job”

Useful Information25%

“Very practical and comprehensive book”

Ease Of Use21%

“Useful”

Value For Money13%

“Its good value for money”

Design-Overall4%

“Clear layout”

What buyers complain about

Quality-Overall100%

“Not a quality product at all”

Common questions

Is fire safety log book profitable to sell on Amazon United Kingdom?
The niche generates £51K/yr across 5 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (37/100).
How competitive is the fire safety log book niche?
4 brands and 21 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in fire safety log book?
Top complaints mined from reviews: Quality-Overall. The return rate is 0.1%.
When does demand for fire safety log book peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the fire safety log book niche?
Listings span £4.12–£9.48; the average listing price is £7.12 (sweet spot $15–$100). The average incumbent carries 175 reviews — the moat a new listing must climb.