fire pit mat
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Great+103.6%90-day search growth — must beat 0% to launch
Review moat
Great164.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great50%top-5 brand share — no brand owns this niche
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.96avg listing price — sweet spot $15–$100
Price range
Okay£3.42–£19.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£45K£45K/yr · 84K searches
According to Flapen's Amazon United Kingdom niche tracking, fire pit mat is a £45K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Apr–May–Aug. Verdict: Worth a look — 65/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
fire pit mat market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £40K–£50K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 84%
- Out of stock
- 15.7%
- Avg brand age
- 31 months
- Avg seller age
- 202 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
28 falling
Sellers
54
Top-5 brand share
50%
Top 20: 93%
Top-5 click share
49%
Top 20: 91%
Open market
43%
- XIANTIAN14%
- FLASLD10%
- ZITFRI9%
- MDDK DY8%
- DYMHQ8%
- VLYHGO7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +103.6% search growth over the last 90 days.Peak months: Apr, May, Aug · busiest ÷ quietest = 3.3×
Top fire pit mat search terms
- fire pit mat19K/yr
- fireproof mat14K/yr
- fire pit mat for decking7K/yr
- firepit mat7K/yr
- fire mat for fire pit4K/yr
- fire proof mat9K/yr
- fire retardant mat7K/yr
- fire mat9K/yr
- fire resistant mat5K/yr
- heat proof mat for fire pit3K/yr
Top fire pit mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fire Pit Grill Mat - Gas BBQ Fireproof Heat Resistant - Easy to Carry Outdoor Deck Protect - More Sizes
XIANTIAN£9.994.1★404 rev
FLASLD Fireproof & Waterproof Under Blackstone Griddle BBQ Mat Protect Your Prep Table and Outdoor Grill Table - Heat Resistant Grill Table Mat (Black 16 x 24inch)
FLASLD£7.044.3★1,026 rev
Fire Pit Mat ZITFRI 100x100cm Square Fireproof Mat Grill Mat 2 Layer Fire Resistant Mat for Decking Grass BBQ Firepad Camping Patio Shield Wooden Floor Deck Defender
ZITFRI£11.524.4★158 rev
Fire Pit Mat for Decking 100 x 100 cm Double-Sided Heat-Resistant Fibreglass Mat Waterproof & Oil-Resistant Suitable for Raised Fire Pits BBQ Grills and Outdoor Heating Equipment
MDDK DY£12.414.3★118 rev
Fireproof Fireplace Mat 96x96cm Hearth Pad for Wood Stove (Black Square)
DYMHQ£9.364.5★45 rev
Newest
by launch date
lrgnixs Fire Pit Mat 20in Round Fireproof Mat For Hearth Chiminea 3-Layer Heat Resistant Mat for Deck Patio Protection Fire Pit Mat For Decking Grass BBQ Grill Floor Backyard Camping
lrgnixs£7.4813 rev
Nicoman Large Under Grill Mat BBQ & Fire Pit Mat Heavy Duty Non Slip Waterproof Floor Protector Heat & Oil Resistant Outdoor Mat for Patio Garden & Decking 120cm x 90cm (4x3ft)
Nicoman£15.7413 rev
Fire Pit Mat 45x45 cm Large Fireproof Heat Resistant Fire Pit Grill Mat Waterproof Reusable Grill Mat for BBQ Portable Shield Fiberglass Fire Pit Mat for Indoor Outdoor Deck Patio Lawn (Khaki)
Gripiti£5.951 rev
Flintronic Welding Blanket Fireproof 30 x 23 x 0.5CM Carbon Felt Heat Resistant Material Up to 2000 Fire Proof Insulation Pad for Pit Soldering Grill Stove Brazing (Black)
flintronic£3.42273 rev
jxgzyy Fireproof Mat for Fire Pit Firepit Mat for Lawn Firemat for BBQ
jxgzyy£10.5712 rev
Trending
90-day click momentumNicoman Large Under Grill Mat BBQ & Fire Pit Mat Heavy Duty Non Slip Waterproof Floor Protector Heat & Oil Resistant Outdoor Mat for Patio Garden & Decking 120cm x 90cm (4x3ft)
Nicoman£15.744.0★
Fire Pit Mat 45x45 cm Large Fireproof Heat Resistant Fire Pit Grill Mat Waterproof Reusable Grill Mat for BBQ Portable Shield Fiberglass Fire Pit Mat for Indoor Outdoor Deck Patio Lawn (Khaki)
Gripiti£5.951.0★
Fire Pit Mat 100x100cm BBQ Mat Fireproof 2 Layer Resistant Patio Fireproof Mat for Decking Grass Lawn Backyard and Outdoor Campsite - Under Grill Mat Pad Protector (39.4 * 39.4inch Square)
VLYHGO£11.654.5★
CXAFQ 24 Round BBQ Grill Mat Fire Pit Mats for Outdoor Grill Oil-Proof Waterproof BBQ Protector for Decks and Patios Indoor Fireproof Mats Fireplace Rugs Grill Mat For Barbecue Black
CXAFQ£6.754.0★
lrgnixs Fire Pit Mat 20in Round Fireproof Mat For Hearth Chiminea 3-Layer Heat Resistant Mat for Deck Patio Protection Fire Pit Mat For Decking Grass BBQ Grill Floor Backyard Camping
lrgnixs£7.483.1★
What buyers say about fire pit mat
What buyers praise and complain about, mined from review topics.What buyers love
“Better than i expected”
“Good size”
“Good quality”
“Excellent value for money”
“Easy to clean”
“Protection”
“colour lightweight”
“Useful product”
“especially near wires or wood perfect size clean durable”
“And packs down nicely for saving on space”
What buyers complain about
“Not fit for purpose”
“Didnt do its job”
“Burns under”
“Cheap and nasty”
“Doesn't stand up to how it's advertised”
“Literally 1 bag of charcoal so not like we left it burning all night long”
“Absolutely waste of money for £15”
“Does not protect what's underneath it”
“Small not very thick not sure it would be safe to use”
“One use and stitching frayed and looks like its slightly”
Top return reasons
Common questions
- Is fire pit mat profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 31 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +103.6%. Flapen's verdict: Worth a look (65/100).
- How competitive is the fire pit mat niche?
- 28 brands and 54 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in fire pit mat?
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Heating. The return rate is 0.7%.
- When does demand for fire pit mat peak?
- Demand peaks in Apr–May–Aug; the busiest month runs 3.3× the quietest.
- What does it cost to enter the fire pit mat niche?
- Listings span £3.42–£19.66; the average listing price is £9.96 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.