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Fire Pit Mat

Pass

Fire Pit Mat scores 65 out of 100, a Pass. Shoppers spend $45K a year here, search demand grew +103.6% this quarter, and returns run at 0.7% of orders.

Flapen Score
65
65 / 100
Top 2% of 2,225 DIY & Tools niches · +16 vs the category median of 49
Market size
£45K/yr84K searches / yr
90-day growth
+103.6%search demand this quarter
Competition
49%top-5 click share · 28 brands · 54 sellers

Flapen Score

Fire Pit Mat against its category

The dotted line is the DIY & Tools average. Past it, Fire Pit Mat is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Pit Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fire Pit Mat 84K times last year and spent an estimated £45K. The top 5 brands take 50% of clicks. Demand peaks in Apr–May–Aug. Flapen scores it 65 out of 100, a Pass.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +103.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+103.6%
Conversion, latest week
5.4%
Market size, estimated
£45Ka year
Peak month
May3.3× the quietest month
Top search term
fire pit mat19K searches a year

02 · Price

A sale here is worth £9.96.

Listings sell for £9.96 on average, from £3.42 to £19.66. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.96 that is £0 to £996 a year per listing.

Average price
£9.96under the $15 to $100 sweet spot
Price range
£3.42–£19.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£996
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #77 within Fireplaces, Stoves & Accessories. It carries 164 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
94%
Out of stock, average day
15.7%
Average rank
#77in Fireplaces, Stoves & Accessories
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
164per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Fire Pit Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

54

Top-5 brand share

50%

Top 20: 93%

Top-5 click share

49%

Top 20: 91%

Open market

43%

  • XIANTIAN14%
  • FLASLD10%
  • ZITFRI9%
  • MDDK DY8%
  • DYMHQ8%
  • VLYHGO7%

Demand

Fire Pit Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Aug · busiest ÷ quietest = 3.3×

Search terms

Top Fire Pit Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fire pit mat19K/yr
  • fireproof mat14K/yr
  • fire pit mat for decking7K/yr
  • firepit mat7K/yr
  • fire mat for fire pit4K/yr
  • fire proof mat9K/yr
  • fire retardant mat7K/yr
  • fire mat9K/yr
  • fire resistant mat5K/yr
  • heat proof mat for fire pit3K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Pit Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%+0.60

Not fit for purpose

Bigger than first thought defo worth the money spent

Too small

Functionality-Overall14%−0.18

Didnt do its job

Doesnt work

Not working

Heating13%−0.09

Burns under

This mat is not heat resistant

Very bad is NOT heatproof at all

Quality-Overall12%

Cheap and nasty

Very Poor Quality

Rubbish

Advertised Vs Actual Product11%+0.60

Doesn't stand up to how it's advertised

Does not work as advertised

NOT AS ADVERTISED

Love

Advertised Vs Actual Product19%+0.60

Better than i expected

Works just as intended

Just as described

Size-Overall15%+0.60

Good size

Perfect size for my decking

The round size works well for compact setups

Quality-Overall11%

Good quality

Great quality well worth the money the size is perfect for what I need it for

Good item

Value For Money11%+0.77

Excellent value for money

Good value

Great price too

Ease Of Cleaning6%+0.44

Easy to clean

Pleased with it as its slip proof easy to clean

its easy to clean

Return

0.7% Return rate 67% Fixable by listing

Size-Overall60%▇▅▅█▇▇

Not fit for purpose

Bigger than first thought defo worth the money spent

Too small

Quality-Overall7%▁▁█▃▃▄

Cheap and nasty

Very Poor Quality

Rubbish

Flammable6%▁▁▁▄█▃

Literally 1 bag of charcoal so not like we left it burning all night long

Very bad our decking started burning under this mat

Material Quality5%▁█▄▂▂▁
Functionality-Overall4%▁▁▁▁▂█

Didnt do its job

Doesnt work

Not working

FAQ

Common Fire Pit Mat questions

Answered from the same tracked data.