Fire Pit Mat
Fire Pit Mat shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Fire Pit Mat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fire Pit Mat is a £45K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Apr–May–Aug. Verdict: Worth a look — 65/100.
Fire Pit Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +103.6% over the last 90 days and 5.4% of searches end in a purchase.
£45K
revenue / yr
Who owns the niche?
The top 5 brands hold 50% of demand, so 50% of the market is open.
50%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 31 products
Top Fire Pit Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Fire Pit Grill Mat - Gas BBQ Fireproof Heat Resistant - Easy to Carry Outdoor Deck Protect - More Sizes
- Price
- £9.99
- Rating
- 4.1/5
- Reviews
- 404
- Age
- 5y ago
FLASLD Fireproof & Waterproof Under Blackstone Griddle BBQ Mat Protect Your Prep Table and Outdoor Grill Table - Heat Resistant Grill Table Mat (Black 16 x 24inch)
- Price
- £7.04
- Rating
- 4.3/5
- Reviews
- 1,026
- Age
- 2y ago
Fire Pit Mat ZITFRI 100x100cm Square Fireproof Mat Grill Mat 2 Layer Fire Resistant Mat for Decking Grass BBQ Firepad Camping Patio Shield Wooden Floor Deck Defender
- Price
- £11.52
- Rating
- 4.4/5
- Reviews
- 158
- Age
- 5y ago
Fire Pit Mat for Decking 100 x 100 cm Double-Sided Heat-Resistant Fibreglass Mat Waterproof & Oil-Resistant Suitable for Raised Fire Pits BBQ Grills and Outdoor Heating Equipment
- Price
- £12.41
- Rating
- 4.3/5
- Reviews
- 118
- Age
- 1y ago
Fireproof Fireplace Mat 96x96cm Hearth Pad for Wood Stove (Black Square)
- Price
- £9.36
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 1y ago
Trending
90-day click momentum
Nicoman Large Under Grill Mat BBQ & Fire Pit Mat Heavy Duty Non Slip Waterproof Floor Protector Heat & Oil Resistant Outdoor Mat for Patio Garden & Decking 120cm x 90cm (4x3ft)
- Price
- £15.74
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 3mo ago
Fire Pit Mat 45x45 cm Large Fireproof Heat Resistant Fire Pit Grill Mat Waterproof Reusable Grill Mat for BBQ Portable Shield Fiberglass Fire Pit Mat for Indoor Outdoor Deck Patio Lawn (Khaki)
- Price
- £5.95
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 5mo ago
Fire Pit Mat 100x100cm BBQ Mat Fireproof 2 Layer Resistant Patio Fireproof Mat for Decking Grass Lawn Backyard and Outdoor Campsite - Under Grill Mat Pad Protector (39.4 * 39.4inch Square)
- Price
- £11.65
- Rating
- 4.5/5
- Reviews
- 287
- Age
- 5y ago
CXAFQ 24 Round BBQ Grill Mat Fire Pit Mats for Outdoor Grill Oil-Proof Waterproof BBQ Protector for Decks and Patios Indoor Fireproof Mats Fireplace Rugs Grill Mat For Barbecue Black
- Price
- £6.75
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 1y ago
lrgnixs Fire Pit Mat 20in Round Fireproof Mat For Hearth Chiminea 3-Layer Heat Resistant Mat for Deck Patio Protection Fire Pit Mat For Decking Grass BBQ Grill Floor Backyard Camping
- Price
- £7.48
- Rating
- 3.1/5
- Reviews
- 13
- Age
- 6d ago
Newest
by launch datelrgnixs Fire Pit Mat 20in Round Fireproof Mat For Hearth Chiminea 3-Layer Heat Resistant Mat for Deck Patio Protection Fire Pit Mat For Decking Grass BBQ Grill Floor Backyard Camping
- Price
- £7.48
- Rating
- 3.1/5
- Reviews
- 13
- Age
- 6d ago
Nicoman Large Under Grill Mat BBQ & Fire Pit Mat Heavy Duty Non Slip Waterproof Floor Protector Heat & Oil Resistant Outdoor Mat for Patio Garden & Decking 120cm x 90cm (4x3ft)
- Price
- £15.74
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 3mo ago
Fire Pit Mat 45x45 cm Large Fireproof Heat Resistant Fire Pit Grill Mat Waterproof Reusable Grill Mat for BBQ Portable Shield Fiberglass Fire Pit Mat for Indoor Outdoor Deck Patio Lawn (Khaki)
- Price
- £5.95
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 5mo ago
Flintronic Welding Blanket Fireproof 30 x 23 x 0.5CM Carbon Felt Heat Resistant Material Up to 2000 Fire Proof Insulation Pad for Pit Soldering Grill Stove Brazing (Black)
- Price
- £3.42
- Rating
- 4.3/5
- Reviews
- 273
- Age
- 11mo ago
jxgzyy Fireproof Mat for Fire Pit Firepit Mat for Lawn Firemat for BBQ
- Price
- £10.57
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
28 falling
Sellers
54
Top-5 brand share
50%
Top 20: 93%
Top-5 click share
49%
Top 20: 91%
Open market
43%
- XIANTIAN14%
- FLASLD10%
- ZITFRI9%
- MDDK DY8%
- DYMHQ8%
- VLYHGO7%
Fire Pit Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Aug · busiest ÷ quietest = 3.3×
Top Fire Pit Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fire pit mat19K/yr
- fireproof mat14K/yr
- fire pit mat for decking7K/yr
- firepit mat7K/yr
- fire mat for fire pit4K/yr
- fire proof mat9K/yr
- fire retardant mat7K/yr
- fire mat9K/yr
- fire resistant mat5K/yr
- heat proof mat for fire pit3K/yr
What reviews say buyers love and hate about Fire Pit Mat
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Better than i expected”
“Good size”
“Good quality”
“Excellent value for money”
“Easy to clean”
What buyers complain about
86% of reviews“Not fit for purpose”
“Didnt do its job”
“Burns under”
“Cheap and nasty”
“Doesn't stand up to how it's advertised”
Fire Pit Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
67%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fire Pit Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
