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Fire Pit Mat

Pass

Fire Pit Mat scores 65 out of 100, a Pass. Shoppers spend an estimated $45K a year here, search demand grew +103.6% this quarter, and an estimated 0.7% of orders come back.

Flapen Score
65
65 / 100
Top 2% of 2,225 DIY & Tools niches · +16 vs the category median of 49
Market size
£45K/yr84K searches / yr
90-day growth
+103.6%search demand this quarter
Competition
49%top-5 click share · 28 brands · 54 sellers

Flapen Score

Fire Pit Mat against its category

The dotted line is the DIY & Tools average. Past it, Fire Pit Mat is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Pit Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fire Pit Mat 84K times last year and spent an estimated £45K. The top 5 brands take 50% of clicks. Demand peaks in Apr–May–Aug. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +103.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+103.6%
Conversion, latest week
5.4%
Market size, estimated
£45Ka year
Peak month
May3.3× the quietest month
Top search term
fire pit mat19K searches a year

02 · Price

A sale here is worth £9.96.

Listings sell for £9.96 on average, from £3.42 to £19.66. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.96 that is £0 to £996 a year per listing.

Average price
£9.96under the $15 to $100 sweet spot
Price range
£3.42–£19.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£996
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #77 within Fireplaces, Stoves & Accessories. It carries 164 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
94%
Out of stock, average day
15.7%
Average rank
#77in Fireplaces, Stoves & Accessories
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
164per listing
Listings tracked
31

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Fire Pit Mat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

54

Est. top-5 brand share

50%

Top 20: 93%

Est. top-5 click share

49%

Top 20: 91%

Open market

43%

  • XIANTIAN14%
  • FLASLD10%
  • ZITFRI9%
  • MDDK DY8%
  • DYMHQ8%
  • VLYHGO7%

Demand

Fire Pit Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Aug · busiest ÷ quietest = 3.3×

Search terms

Top Fire Pit Mat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fire pit mat19K/yr
  • fireproof mat14K/yr
  • fire pit mat for decking7K/yr
  • firepit mat7K/yr
  • fire mat for fire pit4K/yr
  • fire proof mat9K/yr
  • fire retardant mat7K/yr
  • fire mat9K/yr
  • fire resistant mat5K/yr
  • heat proof mat for fire pit3K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Pit Mat

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Advertised Vs Actual Product”
16%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Not fit for purpose”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fire Pit Mat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data