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Fire Pit Cover

Maybe

Returns run at only 0.8% of orders. But shoppers spend only $31K a year here, so Fire Pit Cover is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 49
Market size
£31K/yr61K searches / yr
90-day growth
+92.0%search demand this quarter
Competition
63%top-5 click share · 11 brands · 22 sellers

Flapen Score

Fire Pit Cover against its category

The dotted line is the DIY & Tools average. Past it, Fire Pit Cover is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Pit Cover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fire Pit Cover 61K times last year and spent an estimated £31K. The top 5 brands take 78% of clicks. Demand peaks in Apr–May–Jun–Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +92.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+92.0%
Conversion, latest week
4.5%
Market size, estimated
£31Ka year
Peak month
May6.9× the quietest month
Top search term
fire pit cover28K searches a year

02 · Price

A sale here is worth £11.30.

Listings sell for £11.30 on average, from £6.42 to £18.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.30 that is £1K to £3K a year per listing.

Average price
£11.30under the $15 to $100 sweet spot
Price range
£6.42–£18.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #9 within Storage & Home Organisation. It carries 765 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
94%
Out of stock, average day
2.7%
Average rank
#9in Storage & Home Organisation
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
765per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Fire Pit Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

22

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

17%

  • Enzeno37%
  • AWNIC15%
  • Dokon12%
  • LLWQuanZSS7%
  • Zettum7%
  • OKPOW5%
  • Open — no brand owns it (5 brands, 17%)

Demand

Fire Pit Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Aug · busiest ÷ quietest = 6.9×

Search terms

Top Fire Pit Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fire pit cover28K/yr
  • fire pit cover waterproof7K/yr
  • firepit covers waterproof6K/yr
  • firepit cover6K/yr
  • fire pit covers6K/yr
  • fire pit cover round5K/yr
  • firepit cover round4K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Pit Cover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%+0.92

Sizing wrong

Small

Massive

Water Resistance14%−0.15

Not Waterproof

Not waterproof

The product is not waterproof

Quality-Overall12%+0.87

Absolute rubbish dont waste your money

Poor quality

Rubbish

Thickness8%−0.08

its so thin it would rip apart in the winter

The material is thin

Thinner than described

Value For Money5%+0.84

Not much to it get what you pay for

Waste of money

Love

Size-Overall21%+0.92

Fit for use

Easy to fit

Good fit, easy to put on

Quality-Overall20%+0.87

Good Quality, Durable Cover

Excellent product

Reasonable product

Value For Money12%+0.84

Excellent value for money

Fair price

Good value

Material Quality6%−0.03

Feels like solid material

the material similar to what a modern tent uses

Made of decent material

Water Resistance6%−0.15

It's a good waterproof cover

Perfect fit, keeps the water out

Its well made and waterproof

Return

0.8% Return rate 87% Fixable by listing

Size-Overall84%▆█▇▇▇▇

Sizing wrong

Small

Massive

Quality-Overall4%▁▁▁█▅▆

Absolute rubbish dont waste your money

Poor quality

Rubbish

Thin2%▁▁▁▆█▃
Advertised Vs Actual Product2%▁▁█▁▄▅
Functionality-Overall2%▁▁▁▅▁█

FAQ

Common Fire Pit Cover questions

Answered from the same tracked data.