Is fire pit cover profitable to sell on Amazon United Kingdom?

The niche generates £31K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +92.0%. Flapen's verdict: Worth a look (51/100).

How competitive is the fire pit cover niche?

11 brands and 22 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in fire pit cover?

Top complaints mined from reviews: Size-Overall, Water Resistance, Quality-Overall. The return rate is 0.8%.

When does demand for fire pit cover peak?

Demand peaks in Apr–May–Jun–Aug; the busiest month runs 6.9× the quietest.

What does it cost to enter the fire pit cover niche?

Listings span £6.42–£18.91; the average listing price is £11.30 (sweet spot $15–$100). The average incumbent carries 765 reviews — the moat a new listing must climb.

fire pit cover

Worth a look

Shows low returns (0.8%), but a small market ($31K/yr) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Growth

Great+92.0%

90-day search growth — must beat 0% to launch

Review moat

Good765.33

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Avg price

Okay£11.30

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£6.42–£18.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£31K

£31K/yr · 61K searches

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, fire pit cover is a £31K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Apr–May–Jun–Aug. Verdict: Worth a look — 51/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

fire pit cover market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £34K–£45K; units × avg price
Conversion rate: 4.5%
Avg BSR: #9
Page quality: 0%
Prime: 94%
Sponsored: 72%
Out of stock: 2.7%
Avg brand age: 48 months
Avg seller age: 209 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

17%

Enzeno37%
AWNIC15%
Dokon12%
LLWQuanZSS7%
Zettum7%
OKPOW5%
Open — no brand owns it (5 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +92.0% search growth over the last 90 days.

Peak months: Apr, May, Jun, Aug · busiest ÷ quietest = 6.9×

Open Trend

Top fire pit cover search terms

fire pit cover28K/yr +100.9%4.6% conv.
fire pit cover waterproof7K/yr +83.8%5.3% conv.
firepit covers waterproof6K/yr +119.4%5.1% conv.
firepit cover6K/yr +113.5%4.3% conv.
fire pit covers6K/yr +76.7%1.6% conv.
fire pit cover round5K/yr +40.6%4.1% conv.
firepit cover round4K/yr -1.9%5.1% conv.

All search terms

Top fire pit cover products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Enzeno Fire Pit Cover Round Outdoor Firepit Covers Waterproof 210D Oxford Cloth Patio Fire Bowl Cover Anti-UV & Wear-Resistant(Ø80x50cm)- Black

Enzeno£8.694.4★71 rev

Dokon Large Fire Pit Covers Waterproof Firepit Cover Windproof Anti-UV Heavy Duty Oxford Fabric Outdoor Fire Bowl Cover Garden Patio Heater Covers Round (Ø80x50cm) - Black

Dokon£11.974.6★3,608 rev

AWNIC Fire Pit Cover Waterproof Round Firepit Cover with Hook and Loop Fasteners 420D Polyester Ø80x50cm

AWNIC£11.464.6★1,017 rev

Fire Pit Cover Waterproof And Weatherproof Heavy Duty Round Fire Pit/Table Cover Anti-UV Heavy Duty Gas Firepit Furniture Table Covers

LLWQuanZSS£8.004.3★48 rev

LIVIVO Heavy Duty Round Fire Pit Cover Waterproof Outdoor BBQ & Firepit Protector with Drawstring UV-Resistant Tearproof Rain Shield Fits Firepits Up to 84cm Diameter (Green)

LIVIVO£6.424.3★538 rev

Newest

by launch date

Enzeno Fire Pit Cover Square Outdoor Firepit Covers Waterproof 210D Oxford Cloth Patio Fire Bowl Cover Anti-UV & Wear-Resistant(84x84x61cm)- Black

Enzeno£10.9571 rev

9mo ago

Enzeno Fire Pit Cover Round Outdoor Firepit Covers Waterproof 210D Oxford Cloth Patio Fire Bowl Cover Anti-UV & Wear-Resistant(Ø76x30cm)- Black

Enzeno£7.7171 rev

9mo ago

Enzeno Fire Pit Cover Round Outdoor Firepit Covers Waterproof 210D Oxford Cloth Patio Fire Bowl Cover Anti-UV & Wear-Resistant(Ø80x50cm)- Black

Enzeno£8.6971 rev

10mo ago

AWNIC Fire Pit Cover Waterproof 84x84x61CM Square Firepit Covers Windproof Heavy Duty Outdoor Firepit Covers with Air Vent for Garden Fire Pit

AWNIC£11.74294 rev

1y ago

REDRICH Fire Pit Cover Square Heavy Duty Outdoor Firepit Cover Full Coverage Patio Outdoor Fireplace Cover Dustproof Anti UV and Waterproof 28L x 28W x 16H Black

REDRICH£9.06310 rev

3y ago

What buyers say about fire pit cover

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Fit for use”

Quality-Overall20%

“Good Quality, Durable Cover”

Value For Money12%

“Excellent value for money”

Material Quality6%

“Feels like solid material”

Water Resistance6%

“It's a good waterproof cover”

Durability5%

“durable and reliable, as well as available in several sizes”

Advertised Vs Actual Product4%

“Does the job”

Heating2%

“Looks good and fires up well”

Ease Of Use2%

“It is so easy to use”

Weight Light2%

“Lightweight covers served the purpose well”

What buyers complain about

Size-Overall18%

“Sizing wrong”

Water Resistance14%

“Not Waterproof”

Quality-Overall12%

“Absolute rubbish dont waste your money”

Thickness8%

“its so thin it would rip apart in the winter”

Value For Money5%

“Not much to it get what you pay for”

Add-Ons/Attachments5%

“Super fiddly to attach”

Material Quality4%

“Very thin material thought it would be a bit thicker hope it lasts”

Weight Light2%

“much lighter and less robust than the previous one I bought. which lasted 3 years”

Durability2%

“That one tore after a couple of years”

Rusts/Corrodes2%

“Started to get rust very quickly”

Top return reasons

Size-Overall84%

Quality-Overall4%

Thin2%

Advertised Vs Actual Product2%

Functionality-Overall2%

Material Quality2%

Water Resistance1%

Compatibility-Overall1%

Mechanism Issues1%

Smell1%

Common questions

Is fire pit cover profitable to sell on Amazon United Kingdom?: The niche generates £31K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +92.0%. Flapen's verdict: Worth a look (51/100).
How competitive is the fire pit cover niche?: 11 brands and 22 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in fire pit cover?: Top complaints mined from reviews: Size-Overall, Water Resistance, Quality-Overall. The return rate is 0.8%.
When does demand for fire pit cover peak?: Demand peaks in Apr–May–Jun–Aug; the busiest month runs 6.9× the quietest.
What does it cost to enter the fire pit cover niche?: Listings span £6.42–£18.91; the average listing price is £11.30 (sweet spot $15–$100). The average incumbent carries 765 reviews — the moat a new listing must climb.