Fire Logs
Fire Logs shows low returns (0.1%), but soft demand (-26.8% this quarter) keeps it on the watch list.
Flapen Score
Is Fire Logs profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fire Logs is a £147K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 52/100.
Fire Logs: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -26.8% over the last 90 days and 7.7% of searches end in a purchase.
£147K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 18 products
Top Fire Logs products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Flamefast Smokeless Instant Lighting Firelog Open Garden Chimineas 2hrs Burn Enviromentally Frienly Fire Individually Wrapped Case of 6 Logs & KasaBona Safety Matches
- Price
- £14.34
- Rating
- 4.5/5
- Reviews
- 370
- Age
- 4y ago
MDL Instant Light Smokeless Fire Logs - Case of 12 Logs
- Price
- £21.99
- Rating
- 4.5/5
- Reviews
- 3,979
- Age
- 11y ago
Flamefast Smokeless Instant Lighting Open Fire Garden Chimineas 2hrs Burn Enviromentally Frienly Fire Logs Individually Wrapped Case of 12 Logs White
- Price
- £21.59
- Rating
- 4.3/5
- Reviews
- 1,400
- Age
- 6y ago
Perfectonish Eco Friendly Instant Lighting Flamefast Smokeless Fire Logs For Open Fire Stove Garden Chimineas - Fire Log for Indoor & Outdoor Use with Saftely Match Box (5 Logs)
- Price
- £14.32
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 3y ago
Dihl Pack of 2 Smokeless Instant Lighting Fire Logs 2 Hour Burn per Brick. 2 Individually Wrapped Firelighters for Garden Chimineas Open Fire Wood Burning Stoves. Environmentally Friendly
- Price
- £6.75
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 1y ago
Trending
90-day click momentum
JM Bower Wood for Log Burner & BBQ (approx 15kg) Premium Hardwood Firewood Logs for Fast Ignition & Long Burning | Ready to Burn Fire Logs for Log Burners Fireplaces & BBQs | Low Smoke UK-Grown
- Price
- £17.24
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 6mo ago
Dihl Pack of 2 Smokeless Instant Lighting Fire Logs 2 Hour Burn per Brick. 2 Individually Wrapped Firelighters for Garden Chimineas Open Fire Wood Burning Stoves. Environmentally Friendly
- Price
- £6.75
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 1y ago
Alderline Premium Kiln Dried Birch Hardwood Logs 20kg - Ready to Burn Certified Firewood Smokeless fire logs for wood burners Stoves Fire Pits
- Price
- £21.94
- Rating
- 4.4/5
- Reviews
- 173
- Age
- 2y ago
Perfectonish Eco Friendly Instant Lighting Smokeless Flamefast Fire Logs For Open Fire Stove Garden Chimineas - Fire Log for Indoor & Outdoor Use with Saftely Match Box (1 Log)
- Price
- £5.71
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 3y ago
Perfectonish Eco Friendly Instant Lighting Flamefast Smokeless Fire Logs For Open Fire Stove Garden Chimineas - Fire Log for Indoor & Outdoor Use with Saftely Match Box (5 Logs)
- Price
- £14.32
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 3y ago
Newest
by launch dateJM Bower Wood for Log Burner & BBQ (approx 15kg) Premium Hardwood Firewood Logs for Fast Ignition & Long Burning | Ready to Burn Fire Logs for Log Burners Fireplaces & BBQs | Low Smoke UK-Grown
- Price
- £17.24
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 6mo ago
Instant Light Easilite Fire Logs - Pack of 10 Easy Lighting Wood FireLogs. Burns Approx. up to 2 Hours. Perfect for Open Fires Fire Pits Wood Stoves and Chimineas
- Price
- £17.58
- Rating
- 3.8/5
- Reviews
- 63
- Age
- 1y ago
Dihl Pack of 2 Smokeless Instant Lighting Fire Logs 2 Hour Burn per Brick. 2 Individually Wrapped Firelighters for Garden Chimineas Open Fire Wood Burning Stoves. Environmentally Friendly
- Price
- £6.75
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 1y ago
Dihl Pack of 5 Smokeless Instant Lighting Fire Logs 2 Hour Burn per Brick. 5 Individually Wrapped Firelighters for Garden Chimineas Open Fire Wood Burning Stoves. Environmentally Friendly
- Price
- £11.10
- Rating
- 3.8/5
- Reviews
- 28
- Age
- 1y ago
Dihl Pack of 10 Smokeless Instant Lighting Fire Logs 2 Hour Burn per Brick. 10 Individually Wrapped Firelighters for Garden Chimineas Open Fire Wood Burning Stoves. Environmentally Friendly
- Price
- £17.72
- Rating
- 3.5/5
- Reviews
- 30
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 flat
Sellers
30
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
16%
- KasaBona22%
- Flamefast Firelogs17%
- PERFECTONISH15%
- Dihl15%
- Flamefast11%
- GardenCo5%
- Open — no brand owns it (8 brands, 16%)
Fire Logs demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov · busiest ÷ quietest = 2.5×
Top Fire Logs search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- smokeless fire logs34K/yr
- fire logs instant long burning26K/yr
- smokeless logs9K/yr
- smokeless logs for fire pit5K/yr
- instant fire logs8K/yr
- firelog7K/yr
- firelogs13K/yr
- firelogs for wood burners5K/yr
- instant light fire logs4K/yr
- fire starter logs3K/yr
What reviews say buyers love and hate about Fire Logs
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Excellent product”
“Worth the money”
“Ease of use”
“Exactly what we needed”
“They give good heat”
What buyers complain about
80% of reviews“Also give off very little heat”
“Absolutely rubbish”
“CERTAINLY DOES NOT COMPLY TO DESCRIPTION”
“messy to unpack due to product breaking down in transit; the bits of wood get everywhere when you unpack the box”
“Not worth buying”
Fire Logs return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fire Logs questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
