Fire Logs
MaybeReturns run at only 0.1% of orders. But demand is soft, at -26.8% this quarter, so Fire Logs is a Maybe.
- Flapen Score
- 52 / 100Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 4952
- Market size
- £147K/yr115K searches / yr
- 90-day growth
- -26.8%search demand this quarter
- Competition
- 64%top-5 click share · 14 brands · 30 sellers
Flapen Score
Fire Logs against its category
The dotted line is the DIY & Tools average. Past it, Fire Logs is stronger. Inside it, weaker.
Market
The Fire Logs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fire Logs 115K times last year and spent an estimated £147K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Nov. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
7.7% of searches ended in a purchase last week.
Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.
- Searches, last 12 months
- 115K
- Growth, 90 days vs prior 90
- -26.8%
- Conversion, latest week
- 7.7%
- Market size, estimated
- £147Ka year
- Peak month
- November2.5× the quietest month
- Top search term
- smokeless fire logs34K searches a year
02 · Price
A sale here is worth £16.71.
Listings sell for £16.71 on average, from £5.71 to £25.45. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £16.71 that is £4K to £8K a year per listing.
- Average price
- £16.71inside the $15 to $100 sweet spot
- Price range
- £5.71–£25.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #41 within Fireplaces, Stoves & Accessories. It carries 525 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 33%
- Out of stock, average day
- 8.8%
- Average rank
- #41in Fireplaces, Stoves & Accessories
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 525per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Fire Logs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Flamefast Smokeless Instant Lighting Firelog Open Garden Chimineas 2hrs Burn Enviromentally Frienly Fire Individually Wrapped Case of 6 Logs & KasaBona Safety Matches
- Price
- £14.34
- Rating
- 4.5/5
- Reviews
- 370
- Age
- 4y ago
MDL Instant Light Smokeless Fire Logs - Case of 12 Logs
- Price
- £21.99
- Rating
- 4.5/5
- Reviews
- 3,979
- Age
- 11y ago
Flamefast Smokeless Instant Lighting Open Fire Garden Chimineas 2hrs Burn Enviromentally Frienly Fire Logs Individually Wrapped Case of 12 Logs White
- Price
- £21.59
- Rating
- 4.3/5
- Reviews
- 1,400
- Age
- 6y ago
Perfectonish Eco Friendly Instant Lighting Flamefast Smokeless Fire Logs For Open Fire Stove Garden Chimineas - Fire Log for Indoor & Outdoor Use with Saftely Match Box (5 Logs)
- Price
- £14.32
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 3y ago
Dihl Pack of 2 Smokeless Instant Lighting Fire Logs 2 Hour Burn per Brick. 2 Individually Wrapped Firelighters for Garden Chimineas Open Fire Wood Burning Stoves. Environmentally Friendly
- Price
- £6.75
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 1y ago
Trending
90-day click momentum
JM Bower Wood for Log Burner & BBQ (approx 15kg) Premium Hardwood Firewood Logs for Fast Ignition & Long Burning | Ready to Burn Fire Logs for Log Burners Fireplaces & BBQs | Low Smoke UK-Grown
- Price
- £17.24
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 6mo ago
Dihl Pack of 2 Smokeless Instant Lighting Fire Logs 2 Hour Burn per Brick. 2 Individually Wrapped Firelighters for Garden Chimineas Open Fire Wood Burning Stoves. Environmentally Friendly
- Price
- £6.75
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 1y ago
Alderline Premium Kiln Dried Birch Hardwood Logs 20kg - Ready to Burn Certified Firewood Smokeless fire logs for wood burners Stoves Fire Pits
- Price
- £21.94
- Rating
- 4.4/5
- Reviews
- 173
- Age
- 2y ago
Perfectonish Eco Friendly Instant Lighting Smokeless Flamefast Fire Logs For Open Fire Stove Garden Chimineas - Fire Log for Indoor & Outdoor Use with Saftely Match Box (1 Log)
- Price
- £5.71
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 3y ago
Perfectonish Eco Friendly Instant Lighting Flamefast Smokeless Fire Logs For Open Fire Stove Garden Chimineas - Fire Log for Indoor & Outdoor Use with Saftely Match Box (5 Logs)
- Price
- £14.32
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 3y ago
Newest
by launch dateJM Bower Wood for Log Burner & BBQ (approx 15kg) Premium Hardwood Firewood Logs for Fast Ignition & Long Burning | Ready to Burn Fire Logs for Log Burners Fireplaces & BBQs | Low Smoke UK-Grown
- Price
- £17.24
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 6mo ago
Instant Light Easilite Fire Logs - Pack of 10 Easy Lighting Wood FireLogs. Burns Approx. up to 2 Hours. Perfect for Open Fires Fire Pits Wood Stoves and Chimineas
- Price
- £17.58
- Rating
- 3.8/5
- Reviews
- 63
- Age
- 1y ago
Dihl Pack of 2 Smokeless Instant Lighting Fire Logs 2 Hour Burn per Brick. 2 Individually Wrapped Firelighters for Garden Chimineas Open Fire Wood Burning Stoves. Environmentally Friendly
- Price
- £6.75
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 1y ago
Dihl Pack of 5 Smokeless Instant Lighting Fire Logs 2 Hour Burn per Brick. 5 Individually Wrapped Firelighters for Garden Chimineas Open Fire Wood Burning Stoves. Environmentally Friendly
- Price
- £11.10
- Rating
- 3.8/5
- Reviews
- 28
- Age
- 1y ago
Dihl Pack of 10 Smokeless Instant Lighting Fire Logs 2 Hour Burn per Brick. 10 Individually Wrapped Firelighters for Garden Chimineas Open Fire Wood Burning Stoves. Environmentally Friendly
- Price
- £17.72
- Rating
- 3.5/5
- Reviews
- 30
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 flat
Sellers
30
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
16%
- KasaBona22%
- Flamefast Firelogs17%
- PERFECTONISH15%
- Dihl15%
- Flamefast11%
- GardenCo5%
- Open — no brand owns it (8 brands, 16%)
Demand
Fire Logs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 2.5×
Search terms
Top Fire Logs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smokeless fire logs34K/yr
- fire logs instant long burning26K/yr
- smokeless logs9K/yr
- smokeless logs for fire pit5K/yr
- instant fire logs8K/yr
- firelog7K/yr
- firelogs13K/yr
- firelogs for wood burners5K/yr
- instant light fire logs4K/yr
- fire starter logs3K/yr
Reviews and returns
What reviews say buyers love and hate about Fire Logs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Also give off very little heat
Hot stuff
heat output is non existence
Absolutely rubbish
Not as good as the real thing
Poor Quality
CERTAINLY DOES NOT COMPLY TO DESCRIPTION
the advertising site is using the same name
Not as described
messy to unpack due to product breaking down in transit; the bits of wood get everywhere when you unpack the box
I thought all wood burned until I tried these
Poor quality wood
Not worth buying
Not cheap
Waste of money
Love
Excellent product
No problems, very reliable
They were impressed with quality
Worth the money
competitive price
Good value for money
Ease of use
ok for the occasional use
easy to store
Exactly what we needed
Does the job as they should
As described
They give good heat
Really good for quickly warming up a room
Heat without mess
Return
0.1% Return rate 50% Fixable by listing
CERTAINLY DOES NOT COMPLY TO DESCRIPTION
the advertising site is using the same name
Not as described
Not worth buying
Not cheap
Waste of money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cardboard Cutter
£343K/yr+30.6%
Door Canopy
£202K/yr+187.7%
Fence Post Repair
£359K/yr-8.2%
Cat Window Guard
£98K/yr+413.1%
Sun Shade
£202K/yr+187.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fire Logs questions
Answered from the same tracked data.