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Fire Logs

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -26.8% this quarter, so Fire Logs is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£147K/yr115K searches / yr
90-day growth
-26.8%search demand this quarter
Competition
64%top-5 click share · 14 brands · 30 sellers

Flapen Score

Fire Logs against its category

The dotted line is the DIY & Tools average. Past it, Fire Logs is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Logs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fire Logs 115K times last year and spent an estimated £147K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-26.8%
Conversion, latest week
7.7%
Market size, estimated
£147Ka year
Peak month
November2.5× the quietest month
Top search term
smokeless fire logs34K searches a year

02 · Price

A sale here is worth £16.71.

Listings sell for £16.71 on average, from £5.71 to £25.45. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £16.71 that is £4K to £8K a year per listing.

Average price
£16.71inside the $15 to $100 sweet spot
Price range
£5.71–£25.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #41 within Fireplaces, Stoves & Accessories. It carries 525 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
33%
Out of stock, average day
8.8%
Average rank
#41in Fireplaces, Stoves & Accessories
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
525per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Fire Logs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

30

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

16%

  • KasaBona22%
  • Flamefast Firelogs17%
  • PERFECTONISH15%
  • Dihl15%
  • Flamefast11%
  • GardenCo5%
  • Open — no brand owns it (8 brands, 16%)

Demand

Fire Logs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Fire Logs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • smokeless fire logs34K/yr
  • fire logs instant long burning26K/yr
  • smokeless logs9K/yr
  • smokeless logs for fire pit5K/yr
  • instant fire logs8K/yr
  • firelog7K/yr
  • firelogs13K/yr
  • firelogs for wood burners5K/yr
  • instant light fire logs4K/yr
  • fire starter logs3K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Logs

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Heating”
0.1%of orders come back
“Also give off very little heat”
A buyer, on “Heating”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fire Logs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data