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Fire Grate

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -60.3% this quarter, so Fire Grate is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 49
Market size
£55K/yr122K searches / yr
90-day growth
-60.3%search demand this quarter
Competition
35%top-5 click share · 31 brands · 48 sellers

Flapen Score

Fire Grate against its category

The dotted line is the DIY & Tools average. Past it, Fire Grate is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Grate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fire Grate 122K times last year and spent an estimated £55K. The top 5 brands take 53% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -60.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-60.3%
Conversion, latest week
2.0%
Market size, estimated
£55Ka year
Peak month
November5.4× the quietest month
Top search term
fire grate33K searches a year

02 · Price

A sale here is worth £22.61.

Listings sell for £22.61 on average, from £3.46 to £80.55. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £22.61 that is £0 to £2K a year per listing.

Average price
£22.61inside the $15 to $100 sweet spot
Price range
£3.46–£80.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #281 within Fireplaces, Stoves & Accessories. It carries 126 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
53%
Out of stock, average day
12.0%
Average rank
#281in Fireplaces, Stoves & Accessories
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
126per listing
Listings tracked
47

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Fire Grate products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

48

Est. top-5 brand share

53%

Top 20: 94%

Est. top-5 click share

35%

Top 20: 79%

Open market

41%

  • Thorness19%
  • Unibos11%
  • Inglenook8%
  • JVL8%
  • Your Diy Shop7%
  • Almineez6%

Demand

Fire Grate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Fire Grate search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fire grate33K/yr
  • fire grates for open fires27K/yr
  • fire grates and baskets10K/yr
  • grate5K/yr
  • fireplace grate6K/yr
  • fire grates and fronts6K/yr
  • cast iron fire grate6K/yr
  • fire grates6K/yr
  • fire baskets for fireplaces7K/yr
  • open fire grate6K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Grate

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Durability”
0.7%of orders come back
“Fell apart”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fire Grate questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data