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56

fire grate

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 14Growth 0Conversion 25Competition 80Returns 96Price range 83Avg price 94Brand share 82Review moat 94Quality gap 78

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Great126.02

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£22.61

avg listing price — sweet spot $15–$100

Price range

Great£3.46–£80.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great53%

top-5 brand share — no brand owns this niche

Competition

Great35%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad£55K

£55K/yr · 122K searches

Growth

Bad-60.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, fire grate is a £55K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

fire grate market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
£57K–£68K
units × avg price
Conversion rate
2.0%
Avg BSR
#281
Page quality
0%
Prime
53%
Sponsored
55%
Out of stock
12.0%
Avg brand age
50 months
Avg seller age
180 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

31 rising

Sellers

48

Top-5 brand share

53%

Top 20: 94%

Top-5 click share

35%

Top 20: 79%

Open market

41%

  • Thorness19%
  • Unibos11%
  • Inglenook8%
  • JVL8%
  • Your Diy Shop7%
  • Almineez6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -60.3% search growth over the last 90 days.
5K3KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.4×

Top fire grate search terms

  • fire grate33K/yr
  • fire grates for open fires27K/yr
  • fire grates and baskets10K/yr
  • grate5K/yr
  • fireplace grate6K/yr
  • fire grates and fronts6K/yr
  • cast iron fire grate6K/yr
  • fire grates6K/yr
  • fire baskets for fireplaces7K/yr
  • open fire grate6K/yr
All search terms

Top fire grate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£2K6%£3K9%£5K12%£7K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about fire grate

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Lovely little iron grate, good quality”

Size-Overall16%

“Fits perfectly”

Advertised Vs Actual Product16%

“Does the job”

Value For Money12%

“Value for money”

Strength9%

“Solid construction”

Durability4%

“Feels very sturdy and durable”

Weight Heavy4%

“Heavy duty and well castk”

Fire Resistance2%

“Works well, and we have regular fires. especially throughout the winter”

Ease Of Use2%

“Easy to order”

Efficiency1%

“Does the job”

What buyers complain about

Durability22%

“Fell apart”

Size-Overall14%

“Does not meet the size requirements”

Quality-Overall10%

“It's not cheap”

Value For Money9%

“I think it shouldn't be as expensive if it can't be used as a real fire”

Advertised Vs Actual Product8%

“Says on description 16 in reality it's only 14 so sent back as would not fit in the fireplace”

Color6%

“the black is no longer black - very disappointed”

Paint Quality5%

“has flaking paint”

Heating4%

“The pan could be sturdier as the heat has buckled it making it awkward to remove with ash”

Leak-Proof3%

“Everything spills out as there is no structure to keep wood ans coal in so disappointed”

Thickness2%

“almost double the thickness in build”

Top return reasons

Size-Overall78%
Defective Material/Parts7%
Advertised Vs Actual Product3%
Quality-Overall3%
Shape/Style2%
Color2%
Compatibility-Overall1%
Durability1%
Paint Quality1%
Thickness1%

Common questions

Is fire grate profitable to sell on Amazon United Kingdom?
The niche generates £55K/yr across 47 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -60.3%. Flapen's verdict: Worth a look (56/100).
How competitive is the fire grate niche?
31 brands and 48 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in fire grate?
Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 0.7%.
When does demand for fire grate peak?
Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 5.4× the quietest.
What does it cost to enter the fire grate niche?
Listings span £3.46–£80.55; the average listing price is £22.61 (sweet spot $15–$100). The average incumbent carries 126 reviews — the moat a new listing must climb.