fire exit sign
Skip itPrices mostly outside the sweet spot ($2.58–$15.09) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Incredible72.74avg incumbent reviews — the moat a new listing must climb
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£88K£88K/yr · 98K searches
Avg price
Bad£7.32avg listing price — sweet spot $15–$100
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Price range
Bad£2.58–£15.09cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fire exit sign is a £88K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
fire exit sign market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £110K–£146K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #481
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 100%
- Out of stock
- 3.4%
- Avg brand age
- 33 months
- Avg seller age
- 205 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
17
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
14%
- Rubigo30%
- VSafety17%
- Samamoca12%
- DETAILING GARAGE12%
- RDLCAR11%
- printara5%
- Open — no brand owns it (7 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top fire exit sign search terms
- fire exit sign53K/yr
- fire exit signs13K/yr
- exit sign8K/yr
- fire exit6K/yr
- fire exit signs self adhesive7K/yr
- emergency exit signs5K/yr
- fire escape sign4K/yr
- fire exit sticker3K/yr
Top fire exit sign products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rubigo 1/2/4/6 Pack Fire Exit Sign - No Arrow Safety Signs - 30x10cm Self Adhesive Vinyl Sticker Easy Application Fire Door Emergency Exit Signage (2)
Rubigo£3.404.5★144 rev
Samamoca 25 Pcs Premium Fire Exit Sign Kit (Right Left Up Down Arrow) Fire Safety Sticker Fire Signage Fire Action Notice Sign Keep Clear Door Keep Shut
Samamoca£7.884.7★17 rev
V Safety Glow In The Dark Fire Exit Arrow Down Sign - 300mm x 100mm - Rigid Plastic
VSafety£3.894.6★230 rev
21pcs Premium Fire Exit Sign Kit (Right Left Up Down Arrow) - Fire Action Notice Sign Keep Clear Door Keep Shut Self Adhesive Vinyl Sticker EN ISO 7010 Compliant
DETAILING GARAGE£11.844.6★82 rev
RDLCAR Safety Fire Exit Arrow Signs Pack of 15 Includes Left Right Up Arrows and Fire Exit Keep Clear Signs Self Adhesive 300mm x 100mm Door Mount Signage
RDLCAR£12.204.5★99 rev
Newest
by launch date
PrintR Fire Exit Right Arrow Sign 300 x 100 mm Self Adhesive Vinyl 1 Pack
PrintR£4.271 rev
Fire exit signs Self Adhesive kit 10 pack Waterproof Mixed Set Decals Fire Exit & Door Signs Action Notice Fire Door Signs for Indoor Outdoor Use. Made in UK Print Kings
Print Kings£9.099 rev
Fire Exit Sign Kit 30pcs - Self-Adhesive Vinyl Safety Signs - Fire Action Exit Keep Clear Door Keep Shut Extinguisher Stickers - Waterproof UV Resistant EN ISO 7010 Compliant
printara£12.8612 rev
Samamoca 25 Pcs Premium Fire Exit Sign Kit (Right Left Up Down Arrow) Fire Safety Sticker Fire Signage Fire Action Notice Sign Keep Clear Door Keep Shut
Samamoca£7.8817 rev
Fire Exit Sign Set 21 PCS Self Adhesive Fire Safety Signs (Right Left Up Down Arrow) Fire Door Keep Shut Signs Fire Action Notice Fire Exit Keep Clear Stickers
Hopton£8.3422 rev
Trending
90-day click momentumPrintR Fire Exit Right Arrow Sign 300 x 100 mm Self Adhesive Vinyl 1 Pack
PrintR£4.275.0★
1/2/5/10 Pack Fire Action Notice Sticker 20x15cm Fire Safety Sign for Evacuation Assembly Point and Extinguisher Locations - Self Adhesive Vinyl (1)
Rubigo£2.584.5★
Samamoca 25 Pcs Premium Fire Exit Sign Kit (Right Left Up Down Arrow) Fire Safety Sticker Fire Signage Fire Action Notice Sign Keep Clear Door Keep Shut
Samamoca£7.884.7★
Fire Exit Sign Kit 30pcs - Self-Adhesive Vinyl Safety Signs - Fire Action Exit Keep Clear Door Keep Shut Extinguisher Stickers - Waterproof UV Resistant EN ISO 7010 Compliant
printara£12.864.7★
Fire exit signs Self Adhesive kit 10 pack Waterproof Mixed Set Decals Fire Exit & Door Signs Action Notice Fire Door Signs for Indoor Outdoor Use. Made in UK Print Kings
Print Kings£9.094.5★
What buyers say about fire exit sign
What buyers praise and complain about, mined from review topics.What buyers love
“Fire safety”
“Does the job”
“Value for money”
“Solid just the job”
“Very good stickers”
“Good quality”
“Very handy and useful”
“Signs are good and really clear”
“All very necessary for being in use for Safeguarding in well used buildings”
“Clear good sized signs”
What buyers complain about
“Just peel and stick”
“no adhesive mounts included”
“Also arrived wrinkled and damaged”
“Not worth the money”
Top return reasons
Common questions
- Is fire exit sign profitable to sell on Amazon United Kingdom?
- The niche generates £88K/yr across 23 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the fire exit sign niche?
- 13 brands and 17 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in fire exit sign?
- Top complaints mined from reviews: Adhesion/Stickiness, Mounting, Wrinkles. The return rate is 0.4%.
- When does demand for fire exit sign peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the fire exit sign niche?
- Listings span £2.58–£15.09; the average listing price is £7.32 (sweet spot $15–$100). The average incumbent carries 73 reviews — the moat a new listing must climb.