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Fire Exit Sign

Fail

Prices span $2.58–$15.09, mostly outside the sweet spot, so Fire Exit Sign is a Fail.

Flapen Score
45
45 / 100
Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 49
Market size
£88K/yr98K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
58%top-5 click share · 13 brands · 17 sellers

Flapen Score

Fire Exit Sign against its category

The dotted line is the DIY & Tools average. Past it, Fire Exit Sign is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Exit Sign market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fire Exit Sign 98K times last year and spent an estimated £88K. The top 5 brands take 81% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
12.3%
Market size, estimated
£88Ka year
Peak month
March1.6× the quietest month
Top search term
fire exit sign53K searches a year

02 · Price

A sale here is worth £7.32.

Listings sell for £7.32 on average, from £2.58 to £15.09. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.32 that is £4K to £5K a year per listing.

Average price
£7.32under the $15 to $100 sweet spot
Price range
£2.58–£15.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #481 within Safety & Security. It carries 73 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
96%
Out of stock, average day
3.4%
Average rank
#481in Safety & Security
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
73per listing
Listings tracked
23

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Fire Exit Sign products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

17

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

14%

  • Rubigo30%
  • VSafety17%
  • Samamoca12%
  • DETAILING GARAGE12%
  • RDLCAR11%
  • printara5%
  • Open — no brand owns it (7 brands, 14%)

Demand

Fire Exit Sign search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Fire Exit Sign search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fire exit sign53K/yr
  • fire exit signs13K/yr
  • exit sign8K/yr
  • fire exit6K/yr
  • fire exit signs self adhesive7K/yr
  • emergency exit signs5K/yr
  • fire escape sign4K/yr
  • fire exit sticker3K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Exit Sign

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness64%−0.27

Just peel and stick

Could be stickier

Not Sticky Enough

Mounting14%−0.08

no adhesive mounts included

Wrinkles7%−0.04

Also arrived wrinkled and damaged

Value For Money7%+0.13

Not worth the money

Not worth £3.25

Love

Fire Resistance18%+1.28

Fire safety

Great pack of Fire Safety signs

Advertised Vs Actual Product18%+1.28

Does the job

As described good quality

Just the job

Value For Money10%+0.13

Value for money

Good value for money

making it good value for money

Strength9%+0.60

Solid just the job

Adhesion/Stickiness9%−0.27

Very good stickers

Return

0.4% Return rate 42% Fixable by listing

Size-Overall23%▃▁█▁▅▄
Adhesion/Stickiness19%▃▆▁█▄▂

Just peel and stick

Could be stickier

Not Sticky Enough

Advertised Vs Actual Product16%▅▁█▆▁▆
Quality-Overall11%▁▁▁▁██
Brightness/Shine/Glow5%█▁▁▁▁▄

FAQ

Common Fire Exit Sign questions

Answered from the same tracked data.