Fire Escape Ladder
FailDemand is soft, at -33.7% this quarter, so Fire Escape Ladder is a Fail.
- Flapen Score
- 34 / 100Ranks 2,121 of 2,225 DIY & Tools niches · −15 vs the category median of 4934
- Market size
- £38K/yr46K searches / yr
- 90-day growth
- -33.7%search demand this quarter
- Competition
- 68%top-5 click share · 9 brands · 14 sellers
Flapen Score
Fire Escape Ladder against its category
The dotted line is the DIY & Tools average. Past it, Fire Escape Ladder is stronger. Inside it, weaker.
Market
The Fire Escape Ladder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fire Escape Ladder 46K times last year and spent an estimated £38K. The top 5 brands take 84% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- -33.7%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £38Ka year
- Top search term
- fire escape ladder19K searches a year
02 · Price
A sale here is worth £39.59.
Listings sell for £39.59 on average, from £15.69 to £79.35. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £39.59 that is £0 to £4K a year per listing.
- Average price
- £39.59inside the $15 to $100 sweet spot
- Price range
- £15.69–£79.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #19 within Building Supplies. It carries 1,707 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 85%
- Out of stock, average day
- 10.3%
- Average rank
- #19in Building Supplies
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,707per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Fire Escape Ladder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
2 Storey Fire Escape Ladder 14.1ft 4.30m Long - 300mm Wide Foot Hold
- Price
- £46.83
- Rating
- 4.5/5
- Reviews
- 203
- Age
- 5y ago

Kidde KS468093 Kl-2S Two-Storey Escape Ladder Red/White
- Price
- £48.72
- Rating
- 4.6/5
- Reviews
- 16,492
- Age
- 19y ago

LZ.MZXU Fire Escape Ladders Safety Devices Rope Ladder 3M/5M/8M/10M/15M Escape Ladder
- Price
- £23.82
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 2y ago

EMEKIAN Fire Escape Ladder Emergency Safety Portable Rope Ladder 2-3 Story Homes Reusable Compact Lightweight External Rescue Ladder (2M / 6.6FT)
- Price
- £31.63
- Rating
- 4.3/5
- Reviews
- 180
- Age
- 4y ago

LZ.MZXU Rope Ladder Fire Escape Ladder 3M/9.8FT with 2 Hooks Fire Escape Safety Rope Portable Emergency for Window Balcony Homes Guardrail
- Price
- £28.98
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 2y ago
Trending
90-day click momentum
Fire Escape Rope Ladder 3M/9.8FT Fire Escape Safety Rope Emergency Safety Climbing Rescue Rope Ladder Multi-purpose Soft Nylon Evacuation Ladder with 2 Hooks
- Price
- £15.69
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Vigil Fire Escape Ladder Rope - 7.5 Metres - Suitable for 3 Storey Properties
- Price
- £79.35
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

LZ.MZXU Rope Ladder Fire Escape Ladder 3M/9.8FT with 2 Hooks Fire Escape Safety Rope Portable Emergency for Window Balcony Homes Guardrail
- Price
- £28.98
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 2y ago

EMEKIAN Fire Escape Ladder Emergency Safety Portable Rope Ladder 2-3 Story Homes Reusable Compact Lightweight External Rescue Ladder (2M / 6.6FT)
- Price
- £31.63
- Rating
- 4.3/5
- Reviews
- 180
- Age
- 4y ago

shengyi Escape Rope Ladder With Carabiners Flame Resistant Fire For Kids And Adults Fast To Deploy Non-Slip Safety Rope Soft Ladder Escape From Window And Balcony (Size : 5m)
- Price
- £22.26
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4y ago
Newest
by launch date
Fire Escape Rope Ladder 3M/9.8FT Fire Escape Safety Rope Emergency Safety Climbing Rescue Rope Ladder Multi-purpose Soft Nylon Evacuation Ladder with 2 Hooks
- Price
- £15.69
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Vigil Fire Escape Ladder Rope - 7.5 Metres - Suitable for 3 Storey Properties
- Price
- £79.35
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

Vigil Two-Storey Fire Escape Ladder Emergency Safety Portable Steel Ladder - Compact Lightweight External Rescue Ladder - 350 Kg Capacity - Universal Window Mounting - 4.5m/14 feet 7 inches
- Price
- £46.82
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 2y ago

LZ.MZXU Fire Escape Ladders Safety Devices Rope Ladder 3M/5M/8M/10M/15M Escape Ladder
- Price
- £23.82
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 2y ago

LZ.MZXU Rope Ladder Fire Escape Ladder 3M/9.8FT with 2 Hooks Fire Escape Safety Rope Portable Emergency for Window Balcony Homes Guardrail
- Price
- £28.98
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
14
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
11%
- LZ.MZXU25%
- Kidde22%
- Firechief20%
- Vigil9%
- EMEKIAN8%
- Generic5%
- Open — no brand owns it (3 brands, 11%)
Demand
Fire Escape Ladder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.8× · 6 of 12 months tracked
Search terms
Top Fire Escape Ladder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fire escape ladder19K/yr
- fire ladder9K/yr
- escape ladder5K/yr
- fire escape ladders4K/yr
- rope ladder fire escape5K/yr
- fire ladders 2 storey4K/yr
Reviews and returns
What reviews say buyers love and hate about Fire Escape Ladder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
You can only use this item once
Doesn't fit double walled houses
CHECK IT FITS
Bought this for an interior childs climbing frame after a ridiculous neighbour complained about the noise caused by the original wooden one
Love
Very easy to use
This product is easy to operate as I expected
It was incredibly easy to unroll straight out of the packaging and
looks to be well made
Excellent product
Good quality
Exactly what we needed
Just the job
Very sturdy
Strong and ready to use
Seems sturdy and well built, hope I never have to use it for real
Safety first
Return
2.5% Return rate 45% Fixable by listing
Doesn't fit double walled houses
CHECK IT FITS
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fire Escape Ladder questions
Answered from the same tracked data.








